This report offers a strategic analysis of H&M, a multinational clothing brand, focusing on market development as a key strategy for expansion and improved financial performance. It recommends entering Asian and African markets, as well as exploring opportunities in France, to capitalize on growing demand for fashionable clothing. The report outlines the implementation of this market development strategy, including understanding target customers, market and competitor analysis, defining the marketing mix, setting a marketing budget, and creating an execution plan. Furthermore, it details the monitoring and control mechanisms to assess future performance, such as performance indicator reviews, sales volume and profit ratio analysis, and the development of a tracking system. The report concludes by emphasizing the importance of adapting to market preferences and continuously evaluating performance to ensure the success of the strategy. It also provides a detailed reference list.
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