This report provides a comprehensive strategic management analysis of H&M, a leading fast-fashion retailer. It begins with an introduction to strategic management principles and provides background information on H&M. The main body of the report includes an analysis of the external environment using PESTLE analysis, examining political, economic, social, technological, legal, and environmental factors impacting the company. It also explores the internal environment through a SWOT analysis, identifying H&M's strengths, weaknesses, opportunities, and threats, and uses Porter's Five Forces model to assess internal capabilities. The report then delves into strategic options, utilizing VRIO analysis to evaluate key resources. Finally, the report concludes with recommendations for H&M's future strategic direction, offering insights into how the company can maintain its competitive advantage in the dynamic fashion industry.
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