This report analyzes the strategic management accounting proposal for IMA Ltd, a data processing and materials data management company specializing in ERP solutions. The report begins with an executive summary and table of contents, followed by an introduction explaining the importance of strategic management accounting for IMA Ltd's competitiveness. It includes a new market analysis identifying potential customers and competitors like SAP and Oracle. Competitive analysis evaluates the current sales structures of competitors. The report identifies strategic accounts within the fast-moving consumer goods sector, which represent a significant revenue source for IMA Ltd. It also points out potential weaknesses in the company's sales structure and proposes preferred sales strategies for the new market, recommending an integrated ERP system. The report concludes with references.