This report provides a comprehensive strategic management analysis of Jaguar, a luxury vehicle brand. It begins with an introduction to Jaguar, discussing its history, performance in sales, profits, and market share, particularly after its acquisition by Tata Motors. The report then outlines Jaguar's organizational objectives, core values, aims, size, scope, and strategic objectives. A detailed SWOT analysis is conducted, highlighting Jaguar's strengths, weaknesses, opportunities, and threats. Furthermore, the report examines Porter's generic strategies, including product differentiation, cost leadership, and focus, as applied to Jaguar. An evaluation of Jaguar's strategic direction using the Ansoff matrix is included. The report concludes with strategic analysis, recommendations, and a conclusion, offering insights into Jaguar's strategic positioning and future prospects. This report aims to provide a thorough understanding of Jaguar's strategic approach within the competitive automotive industry.