Auckland International Campus CX770020: Strategic Management Report

This report provides a comprehensive strategic management analysis of Kathmandu Holdings Limited (KHL). It begins with an introduction to strategic management and its application to KHL, a clothing company based in New Zealand. The report then delves into an internal analysis of KHL, utilizing tools such as value chain analysis, VRIO framework, and SWOT analysis to assess the company's strengths, weaknesses, opportunities, and threats. Following the internal analysis, the report conducts an external analysis using PESTLE and Porter's Five Forces models to evaluate the political, economic, social, technological, legal, and environmental factors influencing KHL, as well as the competitive forces within its industry. The report concludes with future recommendations for KHL and a summary of the findings, emphasizing the importance of these analyses for KHL's sustainable business future.