This report provides a strategic management analysis of Mark and Spencer, focusing on its operations in the United Kingdom. It begins with an executive summary outlining the key aspects of strategic management, including the formulation and execution of goals. The report then delves into internal and external analysis using tools like PESTLE and SWOT to assess the environment. It explores the development and evaluation of strategic choices, particularly focusing on Porter's generic strategies, with an emphasis on the differentiation strategy. The report suggests recommendations for strategic choices, considering the limitations of the differentiation strategy, and concludes by emphasizing the importance of differentiation for Mark and Spencer's success in the UK retail market. The report also includes a table of contents, illustration index and references to support the analysis.