This report provides a comprehensive analysis of Marriott International's strategic management, with a specific focus on its expansion into the Chinese market. The report begins by defining strategic management and its importance, then explores the rationale behind Marriott's decision to expand in China, highlighting the country's growing tourism and economic potential. It then delves into a detailed PESTLE analysis, examining the political, economic, social, technological, legal, and environmental factors influencing Marriott's operations in China. The report further outlines the strategic decisions taken by Marriott, including corporate, business, and functional level strategies, and the strategic planning process employed. It also discusses non-strategic operational decisions. Finally, the report offers recommendations for future strategies, such as mergers and acquisitions and expansion in other countries, and provides references to relevant academic sources.
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