Strategic Management Report: Analyzing M&S's Growth and Leadership

This report provides a comprehensive analysis of strategic management at Marks and Spencer (M&S), a major British multinational retailer. It explores various aspects of M&S's operations, including methods of development, leadership styles, and change management strategies. The report discusses the application of the Ansoff matrix and Porter's generic model to M&S's business development, highlighting strategies such as market penetration, product development, cost leadership, and differentiation. It also examines different leadership styles, such as transformational and transactional leadership, and their impact on employee motivation and organizational effectiveness. Furthermore, the report analyzes change management principles, using the Change Kaleidoscope model to understand how M&S can adapt to market changes and achieve its goals. Finally, the report concludes with recommendations for M&S to enhance its strategic management practices and achieve sustainable growth. The report emphasizes the importance of adapting to the business environment and the need for organizations to constantly assess their strategies for continued success. The report is a valuable resource for understanding strategic management principles and their application in a real-world business context.

Strategic management.

Table of Content
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Methods of development.............................................................................................................3
Leadership style..........................................................................................................................5
Change management...................................................................................................................6
Sustainability...............................................................................................................................8
Conclusion and Recommendations..................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Strategic management is the ongoing process which is include the planning, monitoring,
analysing and assessment of all the necessities an organization need to meet its goals and
objectives. Strategic management can be also analysed as widely crucial for new imperative
work growth efficacy among larger new imperative efficacy goals, specifically enhance new
targets at work revenue goals, by which competitive parameters can be reached on. Changes
within the business environment will require organization to constantly assess their strategies for
the success of company. The present report is based on the “Marks and Spencer” which is the
major British multinational retailer company at the London. The company have their vision to be
the standard against which other are measured and mission to make aspirational quality
accessible to all. M&S is one of the best brand leading within global fashion retail industry
having the best product range and new diverse functional work strategies to generate
innovation, longer scale evolving efficacy by larger effective change management, and The
present report will discuss the different methods of development and growth of company at the
market place by overcoming challenges which are faced by company. This will also discuss the
different leadership style for leading team member by motivating them for completing work.
This will also reflect the change management aspects which is help to manage some changes at
the workplace due the covid. The report will discuss the sustainability of business and growth
factor. At the end of report will highlight the some recommendation for company to make better
changes at the workplace . The report will generate new scale measures taken by company to
yield focus among new domains of strategic management, higher keen parameters of effective
scale diversity of work potentialities and monitor new synergies within future work related
scenarios.
MAIN BODY
Methods of development.
There are different methods of development which are helps to make proper and effective
changes within the company i.e. Marks and Spencer. Development of company is very important
aspects for positive growth at the market place. This creates more effectiveness for company to
build their positive success at all level of market place. There are two types of development

methods which are here used for giving proper direction to company M&S. Ansoff matrix and
porter's generic methods are types of development methods. Explanation of those are as follows:
Ansoff matrix:
This is the strategic planning tool which is provides a complete framework to help
executives and senior manager as well as the marketers devise strategies for the future growth of
company. This is also called as the product and market expansion grid. This include the four
strategies which are describe underneath (Habib,and et.al 2021).
Market penetration:
This strategy have their complete focus on increasing sales of existing products within
the existing market. In this company can make effective strategy to build and increase sales of
their existing products at the market place. With the help of this, M&S develop different
strategies like social media marketing and another PR activities to attract more customers
towards the business in an effective manner (Kools and George, 2020).
Product development:
This have their complete focus on introducing new product to an existing market. In that
management can take decision to introduce new product line for attracting new customers
towards company in an effective manner. This could be more effective and valuable for business
and for their growth aspects.
Market development:
This strategy focus on entering a new market using existing products. With the help of
this management of M&S analysis the whole market and select one new market where they can
develop and want to enter at there. This help to company for attracting new customers towards
the business.
Diversification:
This strategy have their complete focus on entering a new market with the new product
line. This strategy is quite risky for company M&S because most of the time new product line
not like by the customers, and they are not use this product by targeting new market. For that
management not select this strategy for development.
Those are the effective strategies for company which they can use for developing their
sales at the market place. The best strategy for M&S is market development which is help to
increase sales by targeting new customers with the help of social media marketing.

Porter's generic model:
This is the interconnected concept which is used by most of the organization use to
develop key operating procedures and competitors. This is considered with different strategies
which are described are as follows (.Fauzi,Santosa and Nurhayati, 2021).
Cost leadership:
This leadership allows a competitive edge by manipulating production costs. This
strategy have their complete focus on cost of production. This help to management of M&S to
maintain their production cost. In this management have chance to increase their market share by
charging lower prices of products. This is effective and valuable for the business and for its
growth factors in an effective manner.
Differentiation:
Price is most important aspects at the time of considering when attracting customers. In
this company have advantage to develop new product line for managing success of company in
an effective manner. With the help of this, management looks to develop uniqueness of product
and attractiveness to engage customers. In this M&S need to make complete focus on marketing
and promotion team because through that product is promote at the market place(Elsharnouby,
and Elbanna, 2021).
Focused strategy:
This is considered with two focused strategies such as cost focus and differentiation focus
Strategy. Cost focused strategy: In this company only can make their complete focus of cost of
product. This give more advantage to company.
 Differentiation focused strategy: in this company find as unique market in order to
maximize efforts of business ( Shin and Park,2021).
Those are the best strategies of company which can help to develop their market and
product. The best strategy for company M&S is cost leadership strategy.
Leadership style.
Leadership is art of motivating people to act toward achieving a common goals and
objectives. In the business, this has mean to directing workers and colleagues with the strategy to
meet the needs of company in an effective manner. There are different types of leadership style

which are help to leaders for motivating their team members in an effective manner. Explanation
of this leadership style are as follows: (.Dias, Manuel,and Pereira, 2021).
Transformational leadership style:
Transformational leadership is always transforming and improving upon the company
convention. In this building change by creating a vision for organization. For that M&S have
need to create vision for making changes in their work process. With the help of this, company
have chance to build effectiveness for company. In that leaders put efforts to provide proper
comfort zone to follower is help to get better output at the working place as per the case study.
Transformation leadership can be also analysed to be widely crucial for generating advanced
work growth aspects into new working functional efficacy into wider run, by larger vision
oriented transformation into employees. This has been also analysed to be widely impacting
new range of efficacy among work growth scenarios and generate higher goodwill where M&S
has been forming strong pace within leading change into employees by motivating them into
higher avenues scope to implement effective new determinants .
Transactional leadership style:
In this changes are made through designing system and using target for completing work
in an effective manner. For making effective changes as per the case study manager need to
introduce rewards system for their employees for giving their hard contribution to achieve goals
and objectives of company in an effective manner. With the help of this, employees are always
ready to work hard and being motivated for working in an effective manner. With the
implementation of transactional leadership employees are worked on within new scale effective
work growth aspects and generate new effective scale targets among wider horizons on which
it can be understood to be one of the most effective leadership style. M&S has been found to
be actively moving ahead on new scale aspects of leadership by generating smarter work related
efficacy into longer work related e goals for motivating new skills into employees.
Those are the best leadership style through which company have chance to build their
effectiveness by motivating people for work in better manner. On the other side, situational
leadership style is another important leadership theory which help to leaders for handling any
situation at the workplace in effective manner. This strategy encourages leaders to take stock of
their team members, weigh the many variables in their workplace as well as select the leadership
style which is best fits their goals. With the help of this, leaders of M&S able to evaluate their

team members and organization by asking about the current situation of the organization as per
mention into the case study (Darinskaya and et.al 2021).
Change management.
Change management is another important and effective part of the company. At there
management make various and ample numbers of changes for meet the goals and objectives of
company by effective manner. Here is select best method of change management which is
change Kaleidoscope model. Change management is required for transitioning for both
organization and individual level to attain future desired changes at the workplace in an effective
manner. This consists with different types of elements within the two segment which is outer
rings and inner rings of model. Explanation of those are as follows (Sciarelli, Gheith and
Tani,2020).
Organizational contextual features: Time which change need to be implemented and accomplished by company. According
to the case study, M&S have need make change as per current situation which is lower
production cost. Scope is the degree of change which can be separated into the realignment and
transformation. Increase sales is affect the complete M&S because in that management
need to done extra efforts and social media marketing of work. Preservation: In this management need to organize training and development session for
train employees for giving their hard contribution for achieving goals and objectives of
company in an effective manner. Diversity is refers with the whole staff and team member who are attended changes and
the part of project. Here is manager decide the responsibilities of team members and
manage quality standard for work. Capability: as per the case study M&S required to make their focus on developing
managerial skills and knowledge of employees in an effective manner. Capacity: here is M&S required more cash, hire talented and skilled employees for
completing project and analysis the time as per requirement. Readiness: here is management understand about the project and employees or its
readiness for completing project (By, 2020).

 Power needed for initiating changes. Most of the time power is highly required for
making wonderful changes at the company place.
Design or implementing choices:
 Change path is refers with the four segment such as evolution, adaptation, revolution and
reconstruction. This creates more effectiveness for the business in order to maintain the
proper path of work in an effective manner. Change is consider with step by step process
is help to make proper changes at the workplace.
 Change start point: Changes are start with the top management. Top management
 Change style: The change style will be specifically focusing further on collaboration,
participation, direction and coercion as the main factors for more enhanced functional
aspects
 Change target: Outputs, behaviour and targets are the main factors within change targets
for generating new scale advanced functional horizons at M&S.
 Change levers: There is profound focus on organisation culture , control systems and
routines, rituals and stories for more evocative new aspects to generate profound scale
growth (Rajan, and Dhir, 2020).
The above factors of change Kaleidoscope model have enabled in detail for implementing new
contextual factors for generating new changes within systems imperatively towards new vision
oriented goals. Change management will enable M&S to deliver wider work goal targets
actively and generate specific scaled aspects imperatively for scaled up new domains actively.
Change kaleidoscope model has concluded change agent group to solve change problem through
three steps which are assessing contextual enablers and constraints, determining change path, and
selecting other change choices (Managing Strategic Change, 2020). Change management model
has been practically implemented at company with strong focus on keen work goal parameters
for wider keen new decisions that hold scope for strengths oriented synergies . It can be more
analysed that change management implementation will generate new effective larger scale work
effective new domain on which there has been constant shift towards innovative business
approached paradigms.
Sustainability.
Sustainability has been given specific focus at M&S to enhance its business positioning
fundamentally towards diverse functional work growth domains, indulge among stakeholders

connectivity for more evocative new sustainability development towards its services.
Sustainability of new productive actions have been found to be widely crucial for effective work
growth implementation and widely crucial for effective new scale growth within untapped
market domains, where M&S has varied scope . The brand has been operatively enhancing its
reach of sustainability towards new work determinants by generating smarter products that are
focused on aspects of sustainability. The brand aims to focus on promising working
fundamentals towards new imperative work goals to leverage functional scale innovation and
sustainability paradigms towards new advanced competencies. M&S aims to also generate new
advanced reusable strategies within products and services, by heading on actively towards new
edged defined phenomenons of sustainable competencies within dynamic industry. This can be
also analysed as global fundamental acknowledged practice to effectively bring on competent
focus towards wider work goal details to promote new informative efficacy for advanced new
technical aspects to be implemented practically (Migdadi, 2020).
 Plan A has been identified as core of M&S to bring forward strategies for effective
sustainability towards functional parameters to engage customers an enable new
performance horizons further , to yield on new functional aspects towards wider
domains. The frameworks aims to hold accountability towards compliance of M&S
policies and regulations for driving change and new functional scale information abilities
impacting goodwill (M&S to relaunch Plan A sustainability strategy,2020 ).
 M&S aims to reduce its carbon emissions by 80 percent in future and currently there are
varied new strategies framed up to evolve on recycled products, reused cloth materials for
keeping up larger scale promotional horizons to yield on towards new targets. The
brand also aims to enhance its functional positioning among stakeholders within new
range of community services for keeping up wider scaled up horizons for sustainability
aspects.
 M&S leaders also aims to generate new range of eco friendly sustainable products to
generate new keen performance goals among competitive sustainability domains where
there is focus for pertaining profound range of accountability towards communities. The
leaders and managers have been actively focusing on change management horizons for

sustainability development and practical functional scale functional aspects, where brand
serves new issues effectively.
◦ The above analysed factors of sustainability has analysed various aspects of M&S
productive services for new informative scaled services and generate diverse range of
innovation towards contributing to stakeholder (Kombate, Emmanuel and
Richard,2020). M&S as one of the best dynamically growing fashion brand within
global retail industry has been focusing to generate new advanced work goal
efficacy into imperative new horizons for scaled performance parameters, higher
new determined scale aspects and also to keenly evolve on dynamic work goals. This
can be also analysed as one of the most primitive aspect of sustainability
development where M&S aims to be responsible towards its shareholders. There has
been quick evolving aspects further where sustainability horizons are widely crucial
for technical work growth goals to promote new scale targets and effectively
monitor larger avenues keen performance aspects to raise on productivity within keen
domains of competitive industry.
Conclusion and Recommendations
The report has concluded in detail varied functional aspects of change management
within implementation at M&S for effective scale diversity within developing effective new
aspects of functional scale. Report has also conduced Ansoff Matrix as one of the most
advanced strategic model for new informative goals into varied competitive domains for new m
scale varied growth. The research has also further concluded transformational leadership,
transactional leadership as the two most identified theories for new diverse functional issues
which will promote new stable growth towards vision oriented goals competitively. The report
has also concluded in research that M&S by adopting Kaleidoscope change management
model will be able to generate new profound scale reach for scaled up new functional scaled
abilities innovatively. There is also fundamental scale diversity for implementing sustainability
aspects among working strategies for informative new accountability horizons, keen goals
framed on vision oriented targets and also to frame work growth goals with new effective
diversity. Further there is also scope for new range of expansion into untapped work goals and
new scaled innovation, functional scale efficacy within longer time run to frame varied scale
targets to evolve on revenue horizons and consumers goodwill (Ifenthaler, 2020).

The report within research has also concluded in detail about varied scale of new
imperative targets where M&S has been found as one of the best leading brand within fashion
industry where retail business competitive levels have been optimistically growing towards new
vision oriented scope. It has been also potentially analysed that brand aims to be one of the best
leading company strategically focusing on imperative new targets work domains for leveraging
higher scale targets of revenue and consumers goodwill. It can be also keenly analysed that
report brings forwards focus on dynamic work goal strength, higher formative scope towards
leadership goals and to generate new determinants towards potential targets actively by bringing
on scaled targets actively. The research within report has also concluded smarter work goals
such as sustainable work performance horizons within products and services where M&S aims
to be one of the best optimistically growing company in industry.

REFERENCES
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Habib, M.,and et.al 2021. Impact of Strategic Orientations on the Implementation of Green
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Implementation Style and Middle Management Effort in Public Organization
Strategic Management Implementation and Its Organizational Performance.
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strategic planning and strategic management. Public Money & Management, 40(4),
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Migdadi, M .M., 2020. Knowledge management, customer relationship management and
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M&S to relaunch Plan A sustainability strategy. 2020. [Online]. Available Through: <
https://www.edie.net/news/7/M-S-to-relaunch-Plan-A-sustainability-strategy/#:~:text=In
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Managing Strategic Change. 2020. [Online]. Available Through: <
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