This report provides a comprehensive strategic management analysis of Next PLC, a prominent UK retailer. It begins with an overview of Next PLC, including its vision, mission, and objectives. The report then delves into an external environment analysis, utilizing PESTLE and Porter's Five Forces frameworks to assess the competitive landscape. Internal analysis includes the evaluation of strategic drift, strategic capabilities, and the application of the Business Canvas Model and McKinsey 7-S model. Furthermore, the report examines Next PLC's marketing mix and resource implications. The analysis provides insights into Next PLC's competitive advantage, strategic decisions, and overall performance within the UK retail market. The report concludes with an evaluation of the findings and recommendations for future strategic directions.