BUS9711M: Strategic Management, Performance, and Nigerian Breweries

This report investigates the relationship between strategic management and organizational performance within Nigerian Breweries. It explores the crucial role of strategic management in achieving a company's vision, purpose, and goals, emphasizing its importance in gaining a competitive edge in the globalized business environment. The study examines the effects of strategic objectives, strategy formulation, implementation, and evaluation on organizational performance. The research employs a qualitative methodology, involving a critical literature review and content analysis, to address specific research questions regarding the impact of different strategic management aspects. The report also discusses the theoretical foundations, primarily drawing on Classical Theory, and considers potential ethical implications, resource requirements, and the research timeline. The findings aim to provide insights into how strategic management influences business outcomes, offering valuable information for practitioners and academics alike. The research is based on secondary data retrieved from online databases and academic papers.