Strategic Management Analysis and Recommendations for Pro-Go Pty Ltd

This report provides a strategic analysis of Pro-Go Pty Ltd., a company specializing in action cameras. It examines the company's current market position and the challenges posed by the increasing prevalence of video recording capabilities in smartphones. The report focuses on the implementation of strategic management principles, including differentiation strategies to highlight product quality, the application of adaptive theory to foster innovation and risk-taking, and the exploration of market strategies for product development and market penetration. The discussion emphasizes the importance of strategic decision-making in achieving and maintaining a competitive advantage. The report concludes that the careful formulation and execution of strategies are crucial for Pro-Go's long-term success in a dynamic market, ensuring the company's stability and preparedness for future challenges. The report also includes references and an appendix with options for strategies.

Running head: STRATEGIC MANAGEMENT OF PRO-GO
STRATEGIC MANAGEMENT OF PRO-GO
Name of the Student
Name of the University
Author note

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Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
DIFFERENTIATION STRATEGY:.....................................................................................2
ADAPTIVE THEORY:.........................................................................................................3
MARKET STRATEGIES:.....................................................................................................3
Conclusion..................................................................................................................................3
References..................................................................................................................................4

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Introduction
Pro-Go Pty Ltd. is a private organization that was founded in the year 2004, and the
company is responsible for manufacturing action cameras that are small and has a high-
quality picture. This company is based on Geelong, Victoria, and has enjoyed continuous
growth on a year-on-year basis. This organization believes in making innovations and
exploring technologies that provide excellent quality results. However, it was realized by the
company that capturing videos was one of the features that most of the phones included.
This report aims at understanding and developing the different strategies that the
company needs to undertake to have a competitive advantage in the market.
Aim: implementation of strategic management.
Discussion
The primary responsibility of a senior finance manager is to ensure and maintain the
financial health of the company and also to make sure if the company is sound financially or
not. It includes roles and responsibilities like the allocation of the resources for short and long
terms in order to produce financial reports. Capital availability and the amount of return is
also considered by them.
The strategies that can be used are:
Differentiation from the competitive strategy; analyzer from adaptive strategy and product
development from market strategies (Thompson, Strickland & Gamble, 2015).
DIFFERENTIATION STRATEGY: this is when a company decides that what it that
particular attribute of the product which the company must focus on (Banker, Mashruwala &
Tripathy, 2014). The company founded that there were phones already in the market that

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served the same features; this strategy will help the company to understand the performance
of the buyer when the quality of the camera is made more premium.
ADAPTIVE THEORY: an analyzer is the one whose objective is to increase the growth
and profit of the organization. They believe in doing innovations for the organization and are
the risk-takers of the company (West, Ford & Ibrahim, 2015). It will be beneficial for the
company to use this strategy as innovations have been a part of the organization, and it has
become equally important to take the risk as the competitors in the market have started to do
the same thing.
MARKET STRATEGIES: it involves the creation of new products or targeting a new
market for the same product. This strategy helps in developing new competencies that the
company needs to develop, which can make an appeal to the market that is existing (Ansoff
et al., 2018). The company must look at ways of making improvements in the product.
Conclusion
At last, from the above discussion, it can be concluded that strategies are essential to
develop and follow, to be in the market, and have that competitive advantage. Developing
strategies also help in making firm decisions as it acts as a foundation for the company and
makes the company prepared for future challenges. This company was able to understand the
situation and has started to take preventive measures to be stable in the market. It is essential
to look at all the aspects of the strategies and then formulate them to be a successful one.

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References
Ansoff, H. I., Kipley, D., Lewis, A. O., Helm-Stevens, R., & Ansoff, R. (2018). Implanting
strategic management. Springer.
Banker, R. D., Mashruwala, R., & Tripathy, A. (2014). Does a differentiation strategy lead to
more sustainable financial performance than a cost leadership strategy?. Management
Decision.
Thompson, A., Strickland, A. J., & Gamble, J. (2015). Crafting and executing strategy:
Concepts and readings. McGraw-Hill Education.
West, D. C., Ford, J., & Ibrahim, E. (2015). Strategic marketing: creating competitive
advantage. Oxford University Press, USA.

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APPENDIX
Options Porter’s competitive
strategies
Miles and Snow’s
adaptive strategies
Ansoff’s
product/market
strategies
Current Broad target
(Cost Leadership)
Seek New Markets Expand Market
Strategy 1 Prospectors Market Penetration
Current Uniqueness Some Innovation Improve Product
Strategy 2 Differentiation Analyser Product development
Current Cheap products Defend Niche Have More Products
Strategy 3 Focused Cost
Leadership
Defender Diversification