Strategic Management Research Project Presentation Outline

This presentation outlines a research project focused on strategic management, aiming to identify the management of organizational resources to achieve goals and objectives. The research problem is to identify how organizations manage resources effectively, with objectives including analyzing the competitive environment, internal organization, management roles, and strategy evaluation. The methodology employs a mixed-methods approach, utilizing both quantitative (surveys, questionnaires) and qualitative (interviews, literature reviews) methods. Data collection tools include questionnaires, computer-assisted interviewing, case studies, and focus groups. The research intends to determine how organizations stack up against competitors, recognize opportunities and threats, and assess employee competencies, ultimately contributing to the understanding of strategic management's role in enabling organizations to compete effectively in dynamic environments. Desklib offers a range of resources, including past papers and solved assignments, to support students in their academic endeavors.

STRATEGIC
MANAGEMENT
Name of the Student:
Name of the University:

AIMS AND OBJECTIVES
Research Problem: To identify the management
of the organizational resources in order to
achieve the goals as well as objectives.
Research Objectives: To identify the competitive
environment, internal organization, ensuring
management rolls and evaluating the
strategies.

RESEARCH METHODOLOGY
The research will focus on mixed methodology
that is both quantitative and qualitative methods.
Primary Research Methods:
Quantitative methods: Survey, questionnaires.
Qualitative methods: Interviews
Secondary Research Methods:
Review of literatures, articles, existing sources,
websites etc.

TOOLS FOR DATA COLLECTION
Data Collection Tools:
• Questionnaire,
• Computer assisted interviewing system,
• Participatory observation,
• Case studies,
• Focus groups.

CONCLUSION
• The research will involve the strategic
management, how the organizations stack up
as compared to their competitors.
• Recognition of the opportunities as well as
threats faced by them.
• Determining the competencies and skills of the
employees.

COMMENTS
• Strategic management refers to the
management of the organizations and their
resources.
• It helps them in achieving their goals as well
as objectives.
• The main purpose of the strategic management
is to enable them to compete with their
competitors, in turbulent environments.

BIBLIOGRAPHY
• Bryman, A., & Bell, E. (2015). Business
research methods. Oxford University Press,
USA.
• Sekaran, U., & Bougie, R. (2016). Research
methods for business: A skill building
approach. John Wiley & Sons.

THANK YOU