Industry Project Report: Reflective Journal on Business Practices

This industry project report focuses on the application of strategic management principles within the context of Simply Indian restaurant in New Zealand. The report begins with an introduction to the restaurant and its business model as a sole trading entity, emphasizing the importance of organizational structure for profitability. It then delves into the student's reflective journal, detailing critical learning experiences related to strategic management, including the importance of effective communication, brand image enhancement through marketing, and resource management. The report also explores the student's personal growth, reflections on feedback from their academic supervisor, and their preparation for future career directions. The report concludes with a work-ready curriculum vitae, highlighting the skills and experiences gained through the project, alongside a comprehensive list of references.

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Running head: INDUSTRY PROJECT
Industry project
Name of student
Name of University
Author note

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Table of Contents
1.0 Introduction................................................................................................................................3
1.1 Host organization/ Industry client..........................................................................................3
2.0 Situation reflection.....................................................................................................................4
2.1 Introduction............................................................................................................................4
2.2 First critical learning experience............................................................................................4
2.3 Second critical learning experience.......................................................................................5
2.4 Third critical learning experience..........................................................................................5
3.0 Personal growth.........................................................................................................................5
3.1 Reflections on feedback from academic supervisor..............................................................6
3.2 Future Career Direction and Preparation for future...............................................................6
4.0 Work Ready Curriculum Vitae..................................................................................................6
References........................................................................................................................................8

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1.0 Introduction
The reflective journal is prepared to focus on how a proper organizational structure that is
maintained can help in making a business profitable and all these are assessed to obtain relevant
skills, experiences and knowledge during the management of critical learning. The business
organization whose functions and processes are assessed during the management of critical
learning is Simply Indian restaurant in New Zealand. From the various types of business, the
sole trading business is effective because it has been managed by a single owner and the profit or
loss achieved is not shared with anyone as well. It is easy for sole trading company to manage
human resources and keep the operations organized (Clarà, 2015).
1.1 Host organization/ Industry client
According the case report, the topic revolved around the concepts of strategic
management at Simply Indian, New Zealand. By assessing the internal and external environment
of the organization, it has been found that Simply Indian restaurant is a well-known place that
offers good quality Indian cuisine to people of New Zealand. The organization has been offering
good quality food items including few Indian specialties such as fish curry, Indian snacks, lamb
korma, mutton korma, etc. which are quite astonishing and can fulfill the tastes of the customers.
The restaurant is found at 225 High Street, Lower Hutt Central 5010 in Wellington, New
Zealand (Howarth & Fredericks, 2012). It offers a fine dining experience to its customers though
the restaurant faced various weaknesses including the improper management and lack of ability
to control the costs of business operations with ease (Simplyindian.co.nz, 2017).

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2.0 Situation reflection
2.1 Introduction
As the report focuses on the various aspects of strategic management, so I have obtained
a lot of skills and expertise about how strategies are managed and how it can help in delivering
the best quality services to the people. The immense level of knowledge gained could help me to
manage the human resources and customers properly as well as manage learning through
studying at a cooperative education organization. Through the management of learning, I have
managed to identify the various issues like lack of controlling costs of operations and
management of human resources. There were also complaints from the customers regarding
allergy towards some ingredients that had been used to prepare good quality food items. Due to
this, they even showed rough attitudes to the restaurant staffs. There could also be an issue
during the closing hours, when a group of customers might visit the restaurant and place orders
for the food items that might take the most of time to get prepared (Kerzner, 2013). From my
critical thinking, I have learned how to manage strategies properly and keep close relationships
with the customers to ensure customer satisfaction and establishment of positive brand image
effectively.
2.2 First critical learning experience
From my experiences and the learning materials that I have followed at the cooperative
education organization, I obtained relevant knowledge about the occurrence of issues like rude
behaviors shown to the customers by the restaurant staffs at Simply Indian, New Zealand. I have
learned about how to manage good communication and create a good working culture, where
people can work as an unit and deliver best quality services to people. Simply Indian, being one
of the most popular restaurants that offer fine dining experience must maintain a clean and

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proper workplace where the staffs can greet the customers politely and ensure that their needs
and requirements are kept fulfilled efficiently too (Kolb, 2014).
2.3 Second critical learning experience
Through the learning process at the cooperative education organization, I have also
obtained skills to improve the brand image of an organization and it is possible by enabling
proper marketing and promotional activities. I have also understood that involvement of social
media can help companies to reach more customers and promote business at a faster rate too. I
personally think that it can increase web traffic and improve online presence for Simply Indian
too (Moon, 2013).
2.4 Third critical learning experience
The third critical learning experience is achieved by me through understanding of various
ways of managing resources properly and even ensures that the raw materials, supplies and food
ingredients are in stock. This would facilitate the production process and allow the company to
keep its customers satisfied and ask for me. I have obtained good leadership skills and how to
establish a good culture for making the staffs work in coordination and satisfy the customers. As
a leader, I think that training and developmental sessions will be needed to motivate them and
make them perform to their potential (Paterson & Chapman, 2013).
3.0 Personal growth
My personal growth has been facilitated by obtaining knowledge about leadership,
critical thinking skills and this has helped me to handle critical situations. The things that I have
learned at the cooperative education organization will enhance my learning experience and allow
me to grow and succeed in the future.

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3.1 Reflections on feedback from academic supervisor
By obtaining the feedbacks of academic supervisor, I have identified my areas of
weaknesses and understood that several areas of referencing and in texting have been done
inaccurately by me. I identified the errors and searched the literature section, furthermore put the
commas and full stops in the right place (Ross, 2014). This would help to search for relevant
information and data with the help of author name presented as references in the topic.
3.2 Future Career Direction and Preparation for future
I understood the roles and responsibilities properly to conduct market researches properly
by studying at the cooperative education organization. The activities that I managed as a sales
and marketing manager were not satisfactory, so I focused more on the analysis of market
conditions and conduct market surveys to understand what the customers actually wanted. To
progress in my career, I need further training so that the areas of weaknesses are overcome and I
do possess enough expertise and knowledge to become successful in the future
(Simplyindian.co.nz, 2017).
4.0 Work Ready Curriculum Vitae
Name: ………….
Address: …………
Contact: ……………
Career objectives
I want to remain creative, innovative and dynamic to conduct market research and become
a successful marketer and leader in the future

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Special skills
Communication and interpersonal skills, Leadership skills, skills of being creative and dynamic
Professional experience
Name of organization: New Zealand Association for Cooperative Education
Duration of work: October 2014 to present
Position: I used to study at the cooperative education organization to manage integrated learning
and this helped me to learn the various aspects of leadership and skills to conduct market
research with ease and effectiveness. All these skills and attributes obtained by me would help
me to progress in my career and perform to my potential as an effective leader to keep the
workforce motivated and encouraged and deliver great quality services to ensure customer
satisfaction.

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References
Clarà, M. (2015). What is reflection? Looking for clarity in an ambiguous notion. Journal of Teacher
Education, 66(3), 261-271.
Howarth, R., & Fredericks, J. (2012). Sustainable SME practice: A reflection on supply-chain
environmental management intervention. Management of Environmental Quality: An
International Journal, 23(6), 673-685.
Kerzner, H. (2013). Project management: a systems approach to planning, scheduling, and controlling.
John Wiley & Sons.
Kolb, D. A. (2014). Experiential learning: Experience as the source of learning and development.
FT press.
Moon, J. A. (2013). Reflection in learning and professional development: Theory and practice.
Paterson, C., & Chapman, J. (2013). Enhancing skills of critical reflection to evidence learning in
professional practice. Physical Therapy in Sport, 14(3), 133-138.
Ross, M. (Ed.). (2014). The Arts and Personal Growth: Curriculum Issues in Arts Education (Vol. 1).
Elsevier.
Simplyindian.co.nz. (2017). Simplyindian.co.nz. Retrieved 11 October 2017, from
http://www.simplyindian.co.nz/