Strategic Management Project: Analyzing Bang & Olufsen and Samsung

This project provides a strategic analysis comparing Bang & Olufsen (B&O) and Samsung. The analysis covers the strategic solutions implemented by each company, including Porter's generic strategies (cost leadership, differentiation, and focus strategy) and corporate strategy directions (market penetration, product development, and market development). B&O primarily utilizes a focus strategy, targeting a specific niche market, while Samsung employs a differentiation strategy, offering a wide range of products. The project assesses the companies' approaches to market penetration and product development, highlighting the competitive landscape. The conclusion emphasizes Samsung's market leadership due to its diversified product portfolio, providing insights into their market strategies and competitive advantages.

STRATEGIC MANAGEMENT
PROJECT

CONTENTS
SET 2
Introduction
Strategic Solution
Corporate strategy directions
CONCLUSION

INTRODUCTION
This aspect of report will cover an analysis on Bang and Olufsen and Samsung.
Currently Bang and Olufsen is struggling in the market and Samsung is
leading it. Both of them are facing an immense amount of competition

Strategic Solution
Porter Generic Strategy-
Cost Leadership-
With the help of this strategy Bang and Olufsen will be able to point the
consumers which are of middle class which is basically the largest among all
base of consumers. On the other hand Samsung relies on this strategy partly so
that they can increase the sales of the company substantially.
Differentiation-
This strategy will help Bang and Olufsen to assess the competitors and their
offerings and with the changing interests of consumers so that they can serve
them on the basis of that.
Focus Strategy-
This strategy is suitable for Bang and Olufsen as they require those people who
can afford their products and with the help of niche marketing they can do that.

Corporate strategy directions
 Market Penetration-
This strategy requires to lower the price and increase the share but
Bang and Olufsen does not reduce their price instead they attract them by offer
such as discounts so that they can survive in the same market.

Continued..
 Product Development-
This aspect will help the company to attract and retain the base of
customers as it will be on the basis of research and development of the market.
This company is also implemented by Samsung so that they can achieve
growth in the market.

Continued..
Market Development-
This strategy will help Bang and Olufsen to enter in different markets
and gain their position back in the market where they lost their share.
The generic strategy that is implemented by Bang and Olufsen is focus
strategy so that they can serve their target audience and the generic
strategy implemented by Samsung is differentiation because they offer
variety of products to a large no of people and different class of it.
The intensive strategy implemented by Bang and Olufsen is product
development as it is necessary for them to meet the pace of
development and the strategy implemented by Samsung is Market
Penetration so that they can increase and obtain more share in market.

CONCLUSION
From the above studies it has been assessed that both the companies are
facing competition but because of wide range of portfolio Samsung is
leading the market.

REFERENCES
 Garrido-Lopez, M., and et.al., 2018. Project-based strategic management
education: A client perspective on key challenges. Journal of Small Business
Strategy, 28(2), pp.68-79.
 Zolfaghari, S., Aliahmadi, A. and Mazdeh, M.M., 2017. From strategy to
project effectiveness: introducing the three stages of strategic project
management. International Journal of Business Excellence, 12(3), pp.308-
328.