Quiznos Strategic Management: SWOT Analysis and Market Positioning

This case study provides a strategic analysis of QIP Holder LLC, also known as Quiznos, a fast-food franchise specializing in toasted submarine sandwiches. Founded in 1981, Quiznos operates in a highly competitive market. The analysis includes a company background, product information, target market, and market trends within the fast-food industry. A SWOT analysis identifies Quiznos' strengths, such as menu innovation and a significant number of locations, and weaknesses, including financial and legal issues. Opportunities include expanding into the Asian market and capitalizing on health-conscious consumer trends. Threats include intense competition and rising operational costs. The study concludes with references to support the analysis, providing a comprehensive overview of Quiznos' strategic position and potential future directions, and can be found with other solved assignments on Desklib.

Running head: STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
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Author Note

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1. Company Background and Competitive Analysis
A. Brief introduction of your company:
QIP Holder LLC or Quiznos is a fast food franchise based restaurant which operates
in Denver Colorado. The organization mainly offers various products which include,
toasted submarine based sandwiches. Quiznos was established in the year 1981 by Jimmy
Lambados. Further the restaurant was sold to Richard Schaden and Rick Schaden after 10
years of operations in the country. The fast food chain has been able to develop around
1500 stores in the domestic locations and the 600 stores in the international locations
(Quiznos.com 2018).
a. Identify your company and brief introduction
i. Product information – The products that are offered to the customers
mainly include, different types of sandwiches. The fast food chain also
offers many premium products for different customer types.
ii. Target Market – The major target market of Quiznos in the country
include, the people who belong to the younger age group. The products
of the company are able to attract these young consumers easily (Doz
2017).
iii. Market trends – The fast food based industry of USA is able to
generate high rates of revenues and the levels of competition in the
market are also quite high.
iv. Competitive advantages – Quiznos has been able to gain an advantage
over the competitors in the market with the help of different premium
products which can be offered to different types of consumers (Ethiraj,
Gambardella and Helfat 2017).
b. SWOT analysis
i. Strengths – The organization introduces many different items in the
menu for the consumers. Quiznos sub sandwiches has its operations
in more than 1000 locations in the country. The franchise operates in
more than 500 international locations as well. The usage of fresh
products is also considered to be a major strength of the company.
The advertising and promotional activities are also provided with
huge levels of importance.
ii. Weaknesses – Quiznos has been struggling based on different
financial and legal issues. Quiznos does not have a menu which can
be differentiated from the other organizations based on its products
and services. The restructuring based activities of the company has
caused huge number of issues (Hill, Jones and Schilling 2014).
iii. Opportunities – The organization has the opportunity of increasing
its presence in the Asian market by expanding its operations
effectively. The rise which has been experienced in the health
consciousness of the consumers is considered to be an important
opportunity for Quiznos. Quiznos can also introduce many
innovative items on their menu in order to attract a larger group of
consumers towards the organization (Hill, Jones and Schilling 2014).
iv. Threats – The highly competitive fast food industry provides major
threats to the operations and profitability of Quiznos in the market.
The rise which has been seen in the costs based on operations can
also provide major threats to the company. The health consciousness

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of consumers is able to affect the levels of profitability of Quiznos in
the fast food industry of USA (Ethiraj, Gambardella and Helfat
2017).

3STRATEGIC MANAGEMENT
References
Doz, Y.L., 2017. Strategic management in multinational companies. In International
Business (pp. 229-248). Routledge.
Ethiraj, S.K., Gambardella, A. and Helfat, C.E., 2017. Reviews of strategic management
research. Strategic Management Journal, 38(1), pp.3-3.
Hill, C.W., Jones, G.R. and Schilling, M.A., 2014. Strategic management: theory: an
integrated approach. Cengage Learning.
Quiznos.com 2018. Quiznos Sub Sandwich Restaurants - Lunch Catering and Food Delivery.
[online] Quiznos.com. Available at: http://www.quiznos.com/Home.aspx [Accessed 13 Oct.
2018].