Strategic Management Assignment: Harley Davidson and Triumph Analysis

This report provides a comparative analysis of the strategic management approaches of Harley Davidson and Triumph, two prominent organizations in the motorcycle industry. The assignment begins by examining and contrasting the missions, visions, and values of both companies, highlighting their distinct focuses and market positions. Harley Davidson is portrayed as emphasizing customer experience and innovation, while Triumph is seen as prioritizing customer service and employee engagement. The report then delves into the personal aspirations of the author, who expresses a desire to align their career goals with the values of Harley Davidson. This is demonstrated through the development of a personal mission, vision, and value statement that mirrors the organization's emphasis on innovation and stakeholder management. The report concludes by emphasizing the importance of mission and vision statements in organizational success and personal career development.

Running head: STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
Name of the Student:
Name of the University:
Author Note:

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Introduction:
The present assignment aim at developing an understanding of the mission, vision and
values of two organizations. The paper is aiming at presenting a comparisons of the missions,
visions and values of two organizations. Thereafter, the paper will discuss about the personal
mission, vision and values that the individuals holds or must practice. It is often observed that the
aims and objectives, and the missions and the visions that the individuals include are often
guided by the mission and the vision statement of the organizations (Ekpe, Eneh, & Inyang,
2015). For example, if one is aiming at being a apart of Amazon, the biggest organization of
today, then it can be found that the mission, visions and the values practiced by the employees
fall in accordance to the mission, vision and value statements of the considered organization.
In the following assignment, a comparison between the mission, vision and the value
structure of two organizations have been presented, in order to determine the effect and the
impact of these factors upon the factors of the success of an organization. The mission, vision
and the value structure practiced by the organizations, have a huge impact determining the
success of the organizations. Now, for the current study, the two organizations that have been
considered are Harley Davidson, and Triumph. Both the organizations deal in a similar field, and
there is a huge market competition between these two organizations. Therefore a comparison
between these two organizations have been made, in order to account the market positions of the
same.
Comparison of the Organizations:
Decision HARLEY DAVIDSON TRIUMPH

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criteria
Mission Fulfilling Dreams through
Motorcycling. They aim at providing
their customers with both general
products and their innovating
collections. The organization has
different segments fulfilling the
different wants and requirements of the
customers (Hoffman, & Gold, 2014).
Their aim is to change the general
biker into a motorcyclist.
The mission of the organization is to
provide greater services, quick
solutions, and impeccable quality to the
customers. The service section of the
organization is very pro- active ad
quick.
Vision Harley Davidson is an action oriented
organization, with a leader who is
extremely committed towards
including innovation and bettering the
idea of the biking among the customers
at the same time, the organization
includes approaches to better the
experiences of the stakeholders and the
suppliers and the employees of the
organization, and includes the benefits
that they must be provided with.
Therefore, the vision statement of the
The vision of the organization includes
three basic aspects, first is, attempting
to change the industry by approaching
and challenging the people belonging
to certain status quo.
The second aspect of the vision
statement is that the organization aims
at bettering the experiences and focus
more upon the top performers of the
organization (Cappelli et al., 2015).
The organization drives a change
within the organization by channeling

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organization is that, it believes that
appropriating the needs, and interests
of the stakeholders is the key to
success for the organization
(Triwastuti, 2017). Hence it provides
strategic attention and care to fulfill the
interests and the needs of the
stakeholders.
the top performers.
Values The value proposition highlighted and
practiced by the company is more
simple and concise and strategic. The
organization especially focuses on the
as aspects of quality and innovation.
Hence the values of the organization
are,
 Being fair,
 Keeping the promises,
 Respecting individuals and
individuality,
 Encouraging intellectuality and
innovation,
 And respecting the individuals
(Pjatakova et al., 2019).
The core values of the organization
include four basic aspects.
Client focus, as the organization tries
to better their customer relationship.
The organization aim at providing each
and every client with great quality and
amazing services, thus determining all
the customers are happy customers.
The organization focuses more on the
communicational channels to ensure a
fulfilled customer, and in case or nay
product related challenge the
organization ensures quick, complete
and quality service to the customers

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(Alford, S. E., & Ferriss, 2016).
Integrity. The organization is strictly
driven by the aspects and the factors of
ethics and integration. More than the
passion of the employees the
organization values the integration and
the loyalty of its employees. The
integrity refers to the maintenance of
the values, beliefs and the principles of
the organization (Miyake, 2018). In
triumph, the employees learn about
professionalism, transparency and
dependability.
Imagination, is also provided great
focus, it refers to the dreams, risks, and
the aspirations of the employees of the
organization are encouraged to
imagine, innovate and grow (Miyake,
2018).
Employee Engagement. The
organization also focuses on creating
an engaged and focused employee
base, and hence the relationship, the

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performance management,
communication management and
building a trustworthy open
relationship with the employees are
provided attention (Miyake, 2018).
Assessment:
Considering the mission, vision and value statements of the two organizations, it can be
observed that while Harley Davidson focuses more on the bettering the customer experience
through the products, Triumph focuses more ion bettering the customers service experiences for
the customers. The organization is more focused on its employees as it believes employee
management and customer service experience is the key to success. However, Harley Davidson
provides more focus on the research development and in bringing out the nature of motorcyclists
from the general public (Akashi, 2016). Hence, the market position of Harley Davidson is more
than the other. A similar reason had determined the decreased market positions and revenue
structure of Triumph, while Harley Davidson is the considered to be one of the market giants in
the industry.
Personal Aspirations:
As had been mentioned in the introduction part, the goals, values, and the mission and the
vision statements of an employee is much determined and influenced by the organization or the
industry where he or she is involved. Therefore, I would like to include my personal mission,

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vision and value statement to the following, I am a passionate biker, and had been biking myself
since I was a 14 years old. Now, since being a woman there had been a number of constraints
that I had to face. Hence, I had decided to join the industry and to be attached to the field in some
kind of a way. I had always wanted to be part of the Harley Davidson family, as they
organization encourage its employees and its member especially to innovate and imagine.
Therefore, in order to join the organization, I understood that I had to develop certain mission
and vision which will be aligned with the mission, vision and value statement of the
organization, in this notion. In this notion, I have developed a set of mission and vision
statements, which will be helpful for joining the Harley Davidson family.
Now, in order to develop the mission and vision statements, it is important to understand
the hierarchy of the organizations. The hierarchy of the organization project that first, the
mission of the organization is to be considered, the value structure that is propounded by the
organization will be considered and lastly, the vision of the organization will be included.
According to the researchers this hierarch must be maintained, even when one is developing the
personal mission and vision statements. The hierarchy solidifies the orientation of the
organization and provides it a better and practical approach (Collis, 2019). Therefore, in the
following I have included the mission, vision, and value structure that I have developed.
Mission Statement:
The mission statement refers to the aspirations. Therefore, my vision is to join the project
development teams in order to help the managers or the team members in creating or developing
successful projects. The mission of the organization is to give the world powerful motorbikes
which will help the customer to get the motorcyclist residing within themselves.

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Value Structure:
The value statements refers to the code of ethics practiced by the organization. The value
structure will help me to maintain the mission that I had included for myself and thereupon, will
help me in developing the vision statement. Now, since the organization includes, fairness,
honesty, practicing innovation and individuality and being professional, therefore, I am aiming to
include all these aspects, while developing my vision statement, and confirming my position
within the organization. However, personally, I have included the aspects of practicing passion,
and loyalty to the organization in my personal development of vision statement.
Vision Statement:
While developing the vision statement I had included both the value statements and the
mission statements into consideration. The organization essentially believes in pro- active and
believes in bettering the biking experience for the customers. Therefore, in my vision statement I
have considered being action oriented and practicing orientation and innovation. The
organization also focuses on the stakeholder management and relationship, therefore I am aiming
to understand suppliers and the role of the shareholders and the stakeholders into the
organizational conducts. I will also focus more on employing innovation into the practice and
into the development of the products.
Conclusion:
The present assignment aims at developing the importance of mission and vision
statements. More importantly, the assignment aims at developing a comparison between two
organizations, which are, Harley Davidson, and Triumph. Next, the assignment has discussed

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about my personal mission, vision and value statements considering the hierarchy of the
organization.
References:
Akashi, M. (2016). U.S. Patent Application No. 29/546,264.
Alford, S. E., & Ferriss, S. (2016). An Alternative History of Bicycles and Motorcycles: Two-
wheeled Transportation and Material Culture. Rowman & Littlefield.

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Cappelli, P., Singh, H., Singh, J., & Useem, M. (2015). Indian business leadership: Broad
mission and creative value. The Leadership Quarterly, 26(1), 7-12.
Collis, D. J. (2019). Can you say what your strategy is?
Ekpe, E. O., Eneh, S. I., & Inyang, B. J. (2015). Leveraging organizational performance through
effective mission statement. International Business Research, 8(9), 135.
Hoffman, A. N., & Gold, N. (2014). Harley davidson: An overreliance on aging baby boomers.
Rotterdam School of Management, Erasmus University.
Miyake, E. (2018). The Gendered Motorcycle: Representations in Society, Media and Popular
Culture. Bloomsbury Publishing.
Pjatakova, D., Wassberg, E., Nortén, E., & Beckman, E. (2019). Harley-Davidson: Cruising from
the Past to the Future. LBMG Corporate Brand Management and Reputation-Masters
Case Series.
Triwastuti, R. (2017). Market Entry Strategy of Multinational Enterprise (MNE): A Case Study
of Harley Davidson. TIJAB (The International Journal of Applied Business), 1(2), 113-
123.