Analysis of Management Strategies: Virgin, Coca-Cola, and EQ

This report provides an in-depth analysis of management strategies through two case studies: Sir Richard Branson's leadership at Virgin Group and the strategic planning of Coca-Cola. The report examines the importance of teamwork, the roles of different teams within an organization, and Bra...Read More

RUNNING HEAD: INTRODUCTION TO MANAGEMENT
INTRODUCTION TO MANAGEMENT
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1INTRODUCTION TO MANAGEMENT
Introduction:
The aim of this report is to analyse to case studies and a micro-credentials. In this report,
two case studies will be analysed which are ‘Sir Richard Branson: managing groups and teams at
Virgin’ and ‘Planning and strategic management at Coca-Cola’. The way Sir Richard Branson
manages the group of team of Virgin will be discussed in this report. The way the authority of
Coca-Cola develops its strategic plan will be discussed in this report. Emotional intelligence as a
micro-credential will be analysed in this report. To enhance the popularity of a LinkedIn profile
will be analysed in this report.
Case study 1:
Teamwork is essential for a business organisation to utilise opportunities and manage
challenges. In the 1970s the virgin group was established by Sir Richard Charles Nicholas
Branson, a British businessman. Several companies in different fields are controlled by the
Virgin group. By analysing the case study it will be easy to understand several types of teams
and its rules to enhance the effectiveness of a business organisation. For this organisation, every
team plays a significant role. The Virgin Group of Companies controls several small and large
groups who have the responsibility to act within their companies (Kinicki 2015). The senior team
of this organisation includes the CEO's, executive and senior managers, associated with the
business. To increase the brand value and make decisions about capital Investments, this senior
team of the Virgin Group of Companies plays an important role. Another important team of this
organisation is the ‘work teams'. To accomplish specific objectives of this business organisation
the walk teams has to ensure collective working (Kinicki 2015). This team has a responsibility to
enhance the efficiency of the team and a high level of communication between the teams.

2INTRODUCTION TO MANAGEMENT
Another important team of this organisation is the 'self-managed team'. Without any external
supervision, the ‘self-managed team' analyses the internal factors which contain feedback and
supervision. Sir Richard Branson is successful to delete the virgin group of companies with his
unique leadership style. He has the ability to influence and create a common idea for his
employees. According to Sir Richard Branson, a leader has to earn leadership from his
subordinate employees. By earning respect from the team members, a leader can lead the team
efficiently. To manage the teams and groups, Sir Richard Branson relies on the idea of equality,
fairness, non-hierarchical structure and equal treatment for every employee. By using the
transformational approach, Sir Richard Branson manages the teams of the Virgin Group of
Companies (Kinicki 2015). He emphasises on individualistic strategy. Sir Richard grandson
prioritises a friendly work atmosphere which will help the employees who exist and improve
relationships. It can help this organisation to achieve shared objectives effortlessly. Br creating a
conflict-free workplace, this organisation motivates the employee and enhance freedom. This
initiative helps the employees to enhance team bonding. Freedom and social interaction among
employees are prioritised by this organisation to increase team bonding. The authority
organisation believes that the performance of a team can create a positive impact on job
satisfaction and communication. Feedback and recognition of the performance and behaviour of
the team member are evaluated in this organisation. The success of a business organisation can
be disrupted due to the conflict among team members. That is the reason Sir Richard Branson
has developed a conflict-free workplace for the employee. It will help this organisation to
improve communication and team bonding (Kinicki 2015). So it can be said that Richard
Branson is successful to manage challenges and utilise opportunities by using teams and groups.
Virgin Group of Companies has been using its teams and groups to achieve shared objectives.

3INTRODUCTION TO MANAGEMENT
Case study 2:
In this part, the planning and strategic management of Coca-Cola Company will be
utilised. Planning and strategic management of an organisation is a procedure through which the
organisation identifies a state of viable strategies to lead the organisation. The authority of Coca-
Cola Company has developed a strategic management plan to achieve the future objective. The
strategic management plan of this organisation contains four steps which are environmental
scanning, strategy formulation, strategy implementation, and strategy evaluation modified (Hill,
Jones and Schilling 2014). For the environment scanning part, this organisation conducts an in-
depth analysis of the present business environment before launching its business. Before
launching its business a business organisation analyse the internal and external influences. It is
essential to examine the internal and external factor before developing a strategic plan. As this
organisation does its business at the international level that is the reason this organisation
evaluates that tax policies, environment-related rules and regulations, the economic condition of
our country, political stability, technological infrastructure, and employment laws modified (Hill,
Jones and Schilling 2014). This internal and external factors can affect the business of the Coca-
Cola Company. For the strategy formulation part, this organisation uses the most suitable
strategy which can fulfil the business objectives and purpose of the Coca-Cola Company. Based
on the mission statement and vision statement of business organisation the senior officials of this
company develop the strategic plan. The aim of the strategic plan is to do business by focusing
on the core values of this organisation. The interest of stakeholders this organisation for follows
a low-cost strategy attract the potential customer and develop a loyal customer base modified
(Hill, Jones and Schilling 2014). For the strategy implementation part, this organisation ensures a
quality management system, which can help the organisation to co-ordinate the activities of the

4INTRODUCTION TO MANAGEMENT
team members. To control the overall business operation and managerial systems organisation
has developed a Central framework. To capture a new market successfully, the appropriate
implementation of excellent strategies is necessary. It can help a company to build a loyal
consumer base in the new country. By providing the best quality product at a low cost this
organisation can build a loyal consumer base in the new market modified (Hill, Jones and
Schilling 2014). The central framework of this organisation guides the team member to take
appropriate action and implement the appropriate strategic plan. Strategy evaluation part is the
last part of the planning and strategic management. Whether the strategic plan is successful to
deliver the desired outcome or not is analysed in this part. The authority of Coca Cola Company
strictly analysed the external and internal environment performance of the employee and other
necessary actions evaluate the success of the strategy. The strategy evaluation path helps the
organisation to identify areas which need to be modified (Hill, Jones and Schilling 2014). It can
be said that this organisation is successfully creating a strategic plan, which helps the Coca Cola
Company to escalate its market share. However, the senior executive of the Coca-Cola Company
ensures that the mission statement, vision statement and core value are reflected in the strategic
plan. To enhance brand reputation, this organisation utilises its mission and vision statement.
Micro-credential:
In this part, emotional intelligence as a micro-credential will be discussed. Emotional
intelligence is the ability to control emotion and understand the emotion. High level of emotional
intelligence a person has a clear idea about his own emotion and the impact of the emotions on
other people. Emotional intelligence is important for a business organisation (Serrat 2017). At
present, the authority of the business organisation is interested to guide the employees about
emotional intelligence. So that the employees can understand and manage their own emotions

5INTRODUCTION TO MANAGEMENT
appropriately. It will help the organisation to curtail the cost of bad behaviour and bad decisions
(Serrat 2017). With low initial Intelligence and employee can behave rudely and take bad
decisions which can create an adverse impact on the company. Emotional intelligence can be
used for relationship management and relationship competence. So it can be said that to reduce
the production cost and other costs, emotional intelligence can be useful for a business
organisation.
Conclusion:
Thus it can be concluded that appropriate leadership and appropriate strategic planning
can help a business organisation to accomplish its business objectives. Sir Richard Branson is
successful to manage the teams and groups of the Virgin Group and Companies. As a result of
this, this organisation is a leading company in this world. On the other hand, the Authority of
Coca-Cola Company is successful to develop an appropriate strategic management planning to
achieve the nosiness goals. Another important issue is emotional intelligence. It can help the
business organisation to reduce cost. The bad decision of the employee can be controlled by
emotional intelligence.

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References:
Hill, C.W., Jones, G.R. and Schilling, M.A., 2014. Strategic management: Theory & cases: An
integrated approach. Cengage Learning.
Kinicki, A., 2015. Sir Richard Branson: Managing Teams At Virgin. In: Scott-Ladd, B And
Perry, M And Williams, B. Management: A Practical Introduction.. NSW: McGraw Hill
education (Australia) Pty Ltd, pp.221-222.
Serrat, O., 2017. Understanding and developing emotional intelligence. In Knowledge
solutions (pp. 329-339). Springer, Singapore.