Strategic Management Report: Bryson Hotel, UK, SME Analysis

This report provides a strategic management analysis of Bryson Hotel, a UK-based small to medium-sized enterprise (SME) in the hospitality sector. The report begins with an introduction to the importance of strategic management and a brief overview of Bryson Hotel, including its location and services. It then defines strategic management and emphasizes the need for businesses to analyze their environment. The core of the report involves an evaluation of both internal and external environmental factors impacting Bryson Hotel. This includes the application of analytical models, specifically PESTLE and SWOT analyses, to assess the hotel's strengths, weaknesses, opportunities, and threats. The PESTLE analysis examines political, economic, social, technological, legal, and environmental factors influencing the business. The SWOT analysis identifies internal strengths and weaknesses and external opportunities and threats, highlighting the competitive landscape and potential challenges. The report concludes by summarizing the findings and emphasizing the importance of strategic planning for SMEs operating in a competitive market. The report references academic sources to support its analysis and recommendations.

Strategic Management for SMEs

Table of contents
 Introduction
 Introduction of the company
 Definition of strategic management
 Importance of analyzing the business environment
 Impact of internal and external environmental variations using models
 Evaluation of the impact of internal and external environmental variation
 Conclusion
 References

INTRODUCTION
 It is very important for the organisations to make effective strategies
in order to compete in the marketplace.
 Small medium-sized organisation should focus on to grab new
opportunities in the market through which they can increase the sales
of their business. For this report, Bryson hotel has been undertaken
into the account.
 This organisation is based in the UK and is providing various kinds of
hospitality services to the customers.

Introduction of the company
 Bryson is a hospitality organisation that is situated in the Clerkenwell,
Central London. It is a four star hotel that is serving their hospitality
services to the customers.
 They are providing hospitality services from so long in the boundary of
London. This hotel was build in the year of 2016.
 They are now carrying out the operations as a small medium-sized
enterprise which is well established as a hospitality organisation.

Definition of strategic management
 Strategic management can be defined as managing the resources of the
company in an effective manner through which they can become able to
achieve their goals and targets.
 It is a very wide concept that helps the organisation to accomplish their
goals with the help of effective strategies.
 It involves various activities with it such as setting up of the objectives,
analysing the level of competition that can create challenges for the
organisations.

Importance of analyzing the business
environment
 There are various kinds of advantages present for the organisation in
order to analyse the environment of the business.
 It facilitates the organisation to grab more opportunities in the
marketplace. Some of the importance of analysing business
environment are mentioned below:
 One of the main advantages of analysing the environment of the
business is that it helps the organisation to effectively find out the
various strengths and weakness of the company.

Impact of internal and external environmental
variations using models
 There are various kinds of model present for the organisation that
helps them to analyse the environment of the business.
 One of the main model that can be undertaken by the organisation
is the Pestle analysis which helps in finding out the internal as well
as external factors of the business.
 This analysis can be undertaken by the Bryson hotel in order to
analyse the business environment. This analysis is mentioned
below in relation to the Organisation:

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Strengths
 Bryson has experienced staff at the workplace who
are providing hospitality services to customers.
Weaknesses
 One of the main weaknesses of the organisation is
that they do no take decisions on time.
Opportunities
 They have opportunity to enter into new boundaries
in order to increase their profits.
Threats
 Competition is hospitality sectors proves out to be
the biggest challenges for the organisation.

Evaluation of the impact of internal and
external environmental variation
There has been a great impact can be seen on the organisation
performance with the helps of the above models and tools.
From Pestle analysis it has been analysed that Bryson hotel use
updated technology at the workplace which helps them to grab more
opportunities in the hospitality industry.
From the Swot analysis it has been analysed that level of competition
comes out to be the biggest threat for the organisation that creates
challenges for them to carrying out the operations smoothly.

Conclusion
 From the above presentation it has been analysed that organisations should make an effective
strategies in order to compete in the marketplace.
 In the above presentation, a small medium-sized organisation has been undertaken into the
account. There has been the introduction of the organisation.
 After that definition of strategic management has been analysed. Along with that importance of
analysing the business environment has also been evaluated.

References
Agwu, M.E., 2018. Relevance of information technology in the effective management of selected
SMEs in Lagos State Nigeria. Academy of Strategic Management Journal, 17(1), pp.1-15.
Amuda, Y.J., 2020. impact of coronavirus on small and medium enterprises (smes): Towards
postcovid-19 economic recovery in Nigeria. Academy of Strategic Management Journal, 19(6),
pp.1-11.
Hauser, A., Eggers, F. and Güldenberg, S., 2020. Strategic decision-making in SMEs: effectuation,
causation, and the absence of strategy. Small Business Economics, 54(3), pp.775-790.

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