Strategic Management Report: Morrison's Strategic Approaches

This report delves into strategic management, contrasting prescriptive and emergent approaches. It examines the application of these strategies, supported by literature, to achieve organizational aims. The report uses the multinational company Morrison as a case study, exploring its core competencies, including fresh food offerings and supply chain management, and how they provide a competitive edge. It further discusses the role of innovation, its benefits, and associated risks, such as the modification of existing products, aiming to increase value and efficiency. The report also touches on the utilization of frameworks like the VRIO framework to evaluate resources and potential market rivalry. The aim is to provide a comprehensive understanding of strategic planning and its impact on business development and market positioning.

Strategic Management

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
Critically compare and contrast the application of ‘prescriptive’ and ‘emergent’ approaches to
strategy and outline their role in the delivery of this aim. Where possible use examples drawn
from the literature to support points you put forward. ...............................................................3
Role Of Core Competencies In the Organisation .......................................................................4
Risk and the benefit in the organisation by using the innovation ..............................................5
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Strategic planning can be referred to the suitable plan of action, planning And actions of the
organization which are undertaken in accordance to attain more growth as well as success of the
company in the market area by accomplished the objectives and goals imposed by them
effectively and efficiently. The company examines the appropriate plan of action in which the
organization move ahead with their practices in order to reach to the goals and objectives. This
has the crucial advantages as it helps in making the essential techniques as well as effective
strategies in order to utilise them in the operations 2(Erlangga, 2022). In addition to it
communication is the way which strengthen as well as can act as the link among the workers of
the company with the management as the discussion is conducted in the efficiency and effective
manner. This is the process in which the company plan to encourage its vision and mission
suitably. The following report is based on the organization Morrison which is multinational
organization of the United Kingdom and it was founded by the William Morrison in the year
1899. Companies having their headquarters in Bradford England. The following report will
cover about the innovation, strategic planning as well as the main competency of the respective
organization. It will also cover about the several innovative as well as distinctive methods which
are utilised by the company in order to grow and attain more and more success in the market
area.
TASK
Critically compare and contrast the application of ‘prescriptive’ and ‘emergent’ approaches to
strategy and outline their role in the delivery of this aim. Where possible use examples
drawn from the literature to support points you put forward.
Strategy can be understood in which the company makes the goals for the long period time and
whereas planning of a strategy is basically more regarding the appropriate planning and structure
evaluation as well as examining of the techniques and strategies in accordance to alter the
operations and grab one of the most potential opportunities that are there in the economy of the
organization. The company make the appropriate plan of action in order to identify the
atmosphere of the organization as well as conducts the analysis and research for in depth of the
market and in accordance to it then organization plans to make the strategies. There are 2 type of

approach which are the strategies as well as the plan of action are emergent approach and
perspective approach. (Wyer, Barrett, and Biginas, 2022)
The approach of perspective has its own advantages as well as benefits in creating and doing the
planning for the long period of time as the mission as well as vision of the organization are made
and the leaders or the manager has the obligation in order to influence the activities and the
decision making of the company. This also has one of the benefit of collaborating the efforts in
accordance to the vision, value and mission of the business firm which is made then the
performing in the team and in coordination with the elements that creates and let the task more
convenient as well as easier to achieve. The process of understanding and learning is also in a
degraded as it makes the formulation is combined in the approach of negotiating and strategic
way.
The emergent way is the technique of the plan of action in which leaders or the managers create
as well as make the operational and the managerial decisions in accordance to it they focus in
making the strategies in a regular interval of time that makes specific pattern of the activities. In
the emergent way of planning this is for very low as well as not so briefed enough and the entire
understanding as well as knowledge is attained by opting the several methods as well as the
techniques. The emergent possess its own benefits and perks which is that it is low resistance
towards the change as the different techniques and the plan of actions of the company. They also
have the capability and the experience in order to appropriately utilise the several potential
opportunities as the strategies as well as the action of plan can be adjusted in the effective as well
as efficient way (Schmidt, and Van de Walle, 2022). The encouragement and the motivation Is
utilised to bettering the staff of lower level as their ideas and the opinions emerges and comes
from this level in the management. The workers feel more appreciated as well as valued in the
company with the help of their contribution in order to achieve the goals and objectives of the
business more effectively and efficiently. In relation to the company Morrison, management
utilizes the vertical intrigued framework. The company as the main aim as well as purpose is to
offer as well as allocate the food items to all the individual and the people that can cherish it in
the very reasonable and cost effective rate. In addition to it both approaches perspective and
emergent has a very crucial difference as the main emphasis of the perspective approach is
inclined towards the making and maintaining the balance among the opportunities as well as

strength that are there already . Apart from this emergent way of approach is regarding the
imbalance as well as miss faith among these things Chaturvedi, and et.al.,
Part 2
Role Of Core Competencies In the Organisation .
Core competencies means as well as understood as the value as well as the world that can be
evaluated with the assistance of the customers of the company. The main competency of the
latest technology is its design which is known to be its value as well as the sensual factor that is
different and the management can use it to sell in the marketplace for the long period of time.
The essential as well as core competencies of the business firm can be understood as by data
mining as well as well eating their weaknesses and opportunities as well as its strength for the
long period of time this has the major benefit as well as can also attain edge because this is very
advantages for the company as this supports in evaluating and understanding the advantage over
the competition. Effective advantage over the competition is the time of all the company at some
point in which the company have major rivals as well as competition in the market and they can
also be more capable in order to survive in the competitiveness because of their core
competencies possessed by them that assist them in surviving in competitive market area for a
long period of time. In case of the organization Morrison, Management have possessed edge
over their competition because of the healthy as well as fresh food items which are offering to
the consumers and it also assist them in managing the environment sustainability for the long
period of time (Dess, and et.al., 2022).
The reliability as well as quality of the product assess the organization in attaining more
goodwill which helps the increase company and increasing their consumer base that
automatically motivates the workers in order to perform more effective as well as efficient which
leads to the success of the company in the market area and also provide assistance to the
company in order to manage and maintain their position in the market. In addition to it the
management of the supply chain of Morrison is very effective and it is also more of hassle free.
As because of the quality and fresh food items is delivered as well as provided to the consumers
east assist the organization in having the proper supply chain management of the deliveries in
order to keep their food more fresh and healthy.

The Mean merging of the management of supply chain in order to assure that the quality of the
food items is improved and maintained which assist the organization in east as well as the also
support in providing the satisfaction to the clients that can assist in increasing their value as well
as positioning the market area in which the organization is dealing. The company kids more
efforts on the betterment of the environment as well as the quality food items that is referred by
the clients for the it’s premium as well as superior quality. The company has also increased their
level of assistance to the domestic as well as local society and it also assist in betterment of the
atmosphere and environment which has help the company in increasing their relationship with
the consumers for the long period of time and also assist them in maintaining as well as making
the organization more sustained as well as developed in its operation. In addition to it the
company will also evaluate as well as determined by implementing several framework in which
Vero framework will provide support to the organization in evaluating as well as analysing the
factors that can be more valuable to the company for the long period of time. This framework
was introduced as well as launched by JB Barney in accordance as well as by evaluate and
determine the need and the significance of the break sources in the management of the
organization. (Kurt, 2022)
With the help of the utilization of this framework it provides the organization in edge over the
they are competitors in the market area that supports them in evaluating as well as determining
the future potential rivalry in the market area of the company. This evaluation of the resources
assist the company in encouraging the expansion as well as scaling up of the operations of the
company in the other parts of the world which assist them in increasing their profitability as well
as success in the market area for the long period of time. The respective organization Morrison
can scale their operation and increase the positioning in the international area by diversifying as
well as enhancing doll elements of increasing the profitability as well as sales revenue to attain
the edge over their competitors for the long period of time.
Risk and the benefit in the organisation by using the innovation
Innovation can be refers to the modification of the existing product as well as innovation of the
goods as thinking and evaluating out of the box as well as making the way more convenient and
also provide suitable experience to the consumers in order to satisfy the needs and want. Apart
from this it can also be discussed later that innovation is also regarding the modifying as well as
altering the current goods of the organization. The main aim as well as purpose of the innovation

is increasing the worth and the value by declining the expense of the product and also bettering
the effectiveness and efficiency in addition to it the organization possesses the advantages of
utilizing this in as this also enhances the productivity of the organization as well as minimises
the cost of the production of the product. It also provide more portion potential opportunities and
open several rooms for the organization in order to tap into new market area which will assist the
organization in increasing their consumer base as well as goodwill and brand recognition in the
market area. (Bishayee, and et.al., 2022)
Every of these advantages will assist our company in order to attain more and more success and
growth but with this innovation there is essential and important race to the operations of the
business as there may be several type of risk linked with date which are risk of invested capital
or the financial risk which is act as the major risk if the rate of return on the investment will be
less as expected by the investors. In addition to it there can be miscommunication and failure of
the functions in the Management of the company.
Managerial activities of the innovation can be very risky as well as creative in accordance to
foster the growth as well as culture in the economy.. Sorr the market area of the business can be
minimised as well as the rivals can also be more active apart from this the risk is that it also
increase the level of margin as well as assist the company in attaining more profits in the market.
In context to the organization Morris and Co has implemented several technologies of artificial
intelligence that assist them in predicting the future orders for the company. The organization
also be more advantages as the organization is managing supply chain management with the help
of innovation and minimising the chances of error as well as increasing the holding of stocks. In
addition to this the company also utilizes the several technologies which are based on cloud
based and the company Morrison are more capable to react as well as interact to the clients more
effectively as well as efficiently. Due to because of the implementation of innovation in the
company management utilizes latest tech goods and the management also have better the
productivity as well as performance of outlet and the stuff that are performing there in the
effective and efficient way. Moreover to this the business firm has the expertise in the operations
with the assistance of implementing and installing the latest technology which assist the
organization increasing productivity as well as sales revenue of the organization and this latest
technology also supports the organization in assuming and anticipating the patterns of the buyers
more precisely as well as suitably because of the implementation of several channel outlets that

have been launched as well as scaled up in the market area of the organization. The organization
is also utilizing as well as minimising the space with the assistance of the artificial intelligence as
it assist the organization in minimising the implementation of the old ways. In the operations. In
addition to it the companies also utilising blue Yonder service in its operation. Also the main aim
and mission of the organization is to give and offer as well as assist the consumers in the
products which assist them in increasing their brand awareness as well as well that will lead to
assist the company in having the edge over there competition in the industry and all of because
of the implementation of that innovation and technology in the operations. As this also assist in
anticipating the some of the resulting learning in the accurate as well as precise manner and
monitoring the track appropriately for the long period of time. The respective organization have
introduced the anticipating as well as supercharging abilities and techniques as well as
automating the replacement in the current situation of the technology which has provided the
boost to several business firms in launching several innovative goods as well as products in the
market area that assist those organizations in having the edge by having the more consumer base.
After the implementation of the technology as well as the method which has become more
convenient and easy because of it and the work now are effectively as well as efficiently
achieved by the management without having any barrier as well as encounter any type of
obstacle. (Tam, and et.al., 2022)
CONCLUSION
From the above report it has been concluded that innovation and the several core competition
sees of the business firm has a major impact in the sustainability as well as growth in the market
area of the organization. In addition to it the respective company has made several specific
Objectives as well as goals that assist in accomplishing the growth and sustainability in order to
manage the establishment in the market area of the company. In addition to it the respective
business firms utilizes several framework and models in order to evaluate the survival in the
today’s dynamic as well as competitive market area in which the organization is performing. As
these frameworks as well as models will assist the company in positioning their establishment
effectively and efficiently in the industry by examining its potential opportunities as well as
future threads in order to accomplish success and growth in the long period of the time. The
company also implement several strategy is in which VIRO Assist air examining as well as
determining the potential resources of the company that provides techniques to the firm in

accordance to the determination of the core competency of the company that can be implemented
in the organization. The utilization and implementation of the latest technology as well as the
innovation of the codes has also enhanced the level of sales revenue ended giving the outlets and
in store experience to the customer of the company.

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