Strategic Management Report: Coursework Analysis of Two Scenarios

This report presents a comprehensive strategic management analysis of two distinct business scenarios: High Flyers Limited, a UK-based gym merchandise company, and SCH, a care service provider in East England. The analysis of High Flyers Limited examines its market position, competitive landscape using Porter's Five Forces, and the impact of Brexit. It also delves into the company's strengths, weaknesses, opportunities, and threats (SWOT) and proposes future strategies focusing on cost-effectiveness, online presence, and export expansion. The second part of the report focuses on SCH, evaluating its strategic position using Porter's Five Forces, SWOT analysis, and the BCG matrix. It identifies strategic challenges, such as high service costs and competition from local government, and analyzes opportunities for growth. The report concludes with recommendations for the strategic direction of SCH, addressing issues like staff transportation costs and customer acquisition. Additionally, it explores change management processes, particularly focusing on the impact of a company takeover and the application of Lewin's three-stage model to mitigate staff turnover. The report offers valuable insights into strategic planning, market analysis, and change management within the context of these two business scenarios.