International Business Report: Cows and Co. Expansion Analysis

This report analyzes the international business environment, focusing on macroeconomic factors in South Korea and Vietnam. It examines the political, technological, economic, and ecological environments of both countries, comparing their strengths and weaknesses. The report evaluates key indicators such as population growth, unemployment rates, and government spending. Furthermore, it explores the macro-environment factors affecting businesses, using the DESTEP model. The report highlights the challenges and opportunities for foreign investment in Vietnam, including political stability, economic growth, and demographic trends. It also discusses the increasing import rates and the importance of understanding financial, social, and technological changes. The report uses data and statistics to support its findings, offering insights into the strategic management of international expansion, specifically in the context of Cows and Co., a British artisan cheese producer. The analysis aims to provide a comprehensive understanding of the market dynamics and inform strategic decisions for international business ventures.