This report delves into strategic management, offering a comprehensive analysis of a company's current operating activities. It begins with an introduction to strategic analysis and its role in achieving sustainable market competition. The core of the report comprises a detailed PESTAL analysis, examining the political, economic, social, technological, environmental, and legal factors influencing the company's strategic position. Furthermore, the report applies Porter's Five Forces model to assess the competitive landscape, evaluating the threat of new entrants, bargaining power of buyers and suppliers, threat of substitutes, and industry rivalry. It also explores strategic mapping as a tool for data analysis and communication of strategies. Finally, the report identifies and discusses key implementation challenges, such as stakeholder availability, changing requirements, development changes, change management, and challenges during user acceptance training, providing insights into the practical aspects of strategic execution.