Strategic Management: Analysis of Sony, Dyson, and Hotpoint Solutions

This report provides an analysis of the strategic management approaches adopted by three companies: Dyson, Sony, and Hotpoint. The report begins with an introduction to strategic solutions and their importance. It then delves into the strategies employed by each company. Dyson focuses on product innovation and research & development to create a competitive edge. Sony emphasizes product differentiation, aiming to create unique products that stand out in the market. Hotpoint adopts a market development strategy, focusing on expanding its geographical reach. The report highlights the specific strategies, such as investing in R&D, product differentiation, and market development, and concludes by summarizing the key findings and emphasizing the role of these strategies in achieving desired business outcomes. The report underscores the importance of aligning strategic solutions with a company's vision and resources to achieve growth and success. Students can find this and other past papers and assignments on Desklib.

STRATEGIC
MANAGEMENT
SET 2

TABLE OF CONTENT
• Introduction
• Different Companies And Its Analytical Solutions
• Conclusion
• References

INTRODUCTION
Strategic solutions are the different ways planned by company for effective marketing,
managing brand goodwill and developing the relations with the company’s customer.
Different organizations like Sony, Dyson and Hotpoint. The following presentation will
discuss the various keys the different issues that arise in the business context.

DIFFERENT COMPANIES AND ITS ANALYTICAL
SOLUTIONS
• Dyson – This is a British technology organization which was founded in 1991 by Sir
James. Various variety of household appliances are manufactured by this enterprise such
as the vacuum cleansers, manual dryers, heaters etc. It is a family owned business and
instead of focusing on the growth of different shareholder it gives more focus on the
development of its current resources. It believes in continuously innovating the products
which can deliver high satisfaction level to the users.

STRATEGIES FOLLOWED BY DYSON
Investing in research and development – In order to establish a successful business and achieve the competitive advantage
Dyson focus on designing revolutionary products that are always better from those which are already present. It demands much of
research, testing and other associated activities. With the help of these practices the referred to enterprise creates its own demand
in the market. Well-designed equipment’s that assist in better cleaning are brought to the market. there are different theories which
are followed by the in business in order to ensure that the referred to strategy is implemented as per the planning.

SONY
• Another company dealing in the same industry since 1946. Masaru Ibuka and Akio
Morita along with some group of people found it and from a small unit today it is
operating at huge scale and doing business in billions. It believes in designing and
innovating the existing products. It faces tough competition from other big brands that are
existing in this field.

STRATEGY
Product differentiation - In order to face the rivalry this organisation follows different
strategies among which Product differentiation is the most common. It focuses on coming
with products which are different from those which are already present in the market. It
emphasis on the quality and adding such features to its offerings which are capable of
establishing long lasting impression on the customer’s mind.

HOTPOINT
• This is another private subsidiary which operates in producing the home appliances. It
was established in 1911 by Earl Richardson and initially served in Europe. In order to
increase the total revenues, it emphasized in the expansion of geographical area which it
served.

STRATEGY FOLLOWED
• It focuses to plan how more and more outlets can be opened in different areas of the
world and in this way followed the strategy of market development. It is an approach
where organisation focus on increasing its total market for sales and does the valuation of
all the potential options that are available to it.

CONCLUSION
• From the above presentation it is identified that depending upon the vision and
availability of resources in the organisation every enterprise chooses their strategic
solutions. These solutions have the capacity to help enterprise in achieving their desired
outcomes and attain their desired results. it is found that market development, product
differentiation is helping the companies in their strategic growth.

REFERENCES
• David, F.R. and David, F.R., 2013. Strategic management: Concepts and cases: A
competitive advantage approach. Pearson.
• Schilling, M.A., 2010. Strategic management of technological innovation. Tata McGraw-
Hill Education.

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