Strategic Management Report: Mohammad Khalifa Healthcare in Qatar

This report provides a strategic management analysis of Mohammad Khalifa Healthcare in the Qatar healthcare industry. It begins with an executive summary, introduction, and background of the organization, including its vision, mission, and aspirations. The main body utilizes various strategic management tools, including PESTEL analysis, Competitive Profile Matrix (CPM), External Factor Evaluation (EFE) Matrix, Internal Factor Evaluation (IFE) Matrix, SWOT Matrix, Strategic Position and Action Evaluation (SPACE) Matrix, Boston Consulting Group (BCG) Matrix, Grand Strategy Matrix, and Quantitative Strategic Planning Matrix (QSPM). These tools are used to assess the organization's external environment, internal strengths and weaknesses, and strategic position. The report culminates in long-term objectives, specific strategies, comparisons to current strategies, recommendations, and expected results, providing a comprehensive overview of strategic planning for the organization. The report concludes with a discussion of the key recommendations and their potential implementation.

Strategic Management

Executive summary
Strategic management plays an important role in the success of an organisation as it
determines the way in which company can achieve its long term goals and objectives and also
determine its competitiveness in market. It is important that effective strategy is selected so that
the company can achieve its objectives in an efficient manner. In this report Mohammad Khalifa
healthcare organisation is taken and various matrices are applied on it so that effective strategy
can be formulated for its growth and development in the Qatar healthcare industry.

Table of Contents
Executive summary..........................................................................................................................2
Table of Contents.............................................................................................................................3
Introduction......................................................................................................................................4
Main Body.......................................................................................................................................4
Background of organisation...................................................................................................4
Firm’s vision and Mission Statement.....................................................................................4
Aspirations and Future...........................................................................................................5
PESTEL..................................................................................................................................5
Competitive Profile Matrix (CPM)........................................................................................6
External Factor Evaluation (EFE) Matrix..............................................................................7
Internal strengths and weaknesses..........................................................................................8
Internal Factor Evaluation (IFE) Matrix.................................................................................9
SWOT Matrix.......................................................................................................................10
Strategic Position and Action Evaluation (SPACE) Matrix.................................................11
Boston Consulting Group (BCG) Matrix.............................................................................12
Grand Strategy Matrix..........................................................................................................13
Quantitative Strategic Planning Matrix (QSPM).................................................................15
Long-term objectives and specific strategies to achieve them.............................................15
Comparisons of long-term objectives and strategies to current...........................................16
Recommendations................................................................................................................16
Expected results....................................................................................................................17
Conclusion.....................................................................................................................................18
REFERENCES..............................................................................................................................19

Introduction
Strategic management is related with planning, developing strategic visions and objectives so
that effective strategies can be formulated and implemented which can help the company in
achieving its objectives on time and in an efficient manner. Strategic management is important
so that competitive advantage can be achieved in market by analysing the changing market
conditions and forming strategies that can help in minimising their negative impacts. It also help
in improving the awareness about the internal and external environment of business, efficient
allocation of resources and improving the overall performance of an organisation (Ansoff and
Ansoff, 2018). In this report a healthcare organisation is taken so that strategic management can
be applied in that organisation which can help it in efficiently achieving its visions and goal and
making its services efficient. Mohammad Khalifa healthcare organisation is taken in this report
so that various strategies that can help it in realising its goals and objectives can be formulated.
Also various models will be applied on the organisation so that issues faced by it can be dealt
with in an effective manner. Further recommendations will be given so that the strategies of
organisation can be effectively implemented.
Main Body
Background of organisation
Mohammad Kahlifa is a primary healthcare organisation that provides variety of
healthcare services to the patients ranging from prevention, treatment, rehabilitation and
palliative care so that overall fitness and well being can be achieved. It also focus on meeting the
heath needs of people throughout their lives, empowering families and communities in
optimising their health and forming policies and actions that can help in addressing the broader
determinants of health. The organisation thus helps in providing healthcare and well being
services to the society.
Firm’s vision and Mission Statement
Vision of Mohammad Khalifa healthcare organisation: To provide highly efficient
healthcare services so that it can become the leader in transforming the heakth and well being of
people of Qatar.
Mission: The organisation aims at providing comprehensive and integrated health care
services to people so that disease can be prevents and healthy lifestyle can be promoted amongst

them. It also aims at improving the wellness of community by making their healthcare services
highly effective and technologically advanced.
Aspirations and Future
Mohammad Khalifa healthcare organisation has many aspirations for the future which
can help it in becoming leading healthcare organisation and also in providing high efficient
services to the people so that their satisfaction can increase and well being of general public can
be achieved:
 To be able to provide healthcare services 24*7 throughout the year so that effective
healthcare services can be given to them at any point of time. It also aims at providing
right information to people so that they can become more responsible towards their health
and well-being.
 To give pro-active care to its patients so that its patients can heal fast and also a healthy
lifestyle can be built in them (Hill, 2017).
 To be able to provide patient centred, comprehensive and coordinated healthcare services
to its patients so that the trust of its patients and Qatar community can be achieved.
 It also aspire to be able to become highly integrated in the system so that healthcare
services can be delivered in community location, closer to homes and workplaces. This
will help them in reaching to their patients in a cost and time effective manner.
PESTEL
It is a strategic management tool which helps in analysing the external factors that affect
businesses so that both the positive and negative impact of these factors can be analysed:
 Political: These are related with rules and regulations of the ruling government regarding
trade tariffs, taxes etc. which affect businesses. The government of Qatar supports public
health and give various subsidies to both public and private healthcare organisations so
that better facilities can be given to them. This is beneficial for Mohammad Khalifa
healthcare organisation as it will help in lowering the cost of organisation and it will be
able to provide more efficient low priced services to the community.
 Economical: These are the economic factors of a country like unemployment rate, GDP,
purchasing power of people etc. Qatar has a highly growing GDP in the world which
means that the purchasing power of the people is high which can help the organisation in
giving better healthcare and wellness facilities to the people.

 Social: These are the factors related to the people of the country, their living standard,
demographical features etc. The livings standard of people in Qatar is relatively high
which means that the people are concerned about their health and wellness and are also
willing to spend money for being healthy and fit (Morden, 2016).
 Technological: These are the factors which determine the technological advancement of
a country. The government of Qatar is spending of improving its technological
advancement which means that Mohammad Khalifa healthcare organisation can get
highly advanced healthcare equipments and instruments at cheap rates which can help it
in making its services more effective.
 Legal: These are the factors related with the laws and legal structure of a nation and
Qatar follows strict laws in relation to businesses which means that the healthcare
organisation need to follow all the country laws that can help in giving legal services to
the patients.
 Environmental: The environmental factors of country like soil, water, pollution etc.
determine the environment of the country. Environmental Protection Committee monitors
the environmental issues in Qatar. As the air pollution in Qatar is more it leads to various
health issues and so the healthcare organisations need to have all the equipments that can
help in dealing with such health issues.
Competitive Profile Matrix (CPM)
It is a strategic tool which can be used in comparing an organisation with its competitors
so that the relative strengths and weaknesses can be found out. CPM can help a company in
determining the amount of competition which is present in market, its position in market and
possible opportunities that can be grabbed which can help the company in gaining a competitive
advantage. This matrix helps the organisations in identifying their key competitors so that the
critical success factors of the industry can be used to compare the firm with its competitors
(Torquati and Paffarini, 2018).
Critical success factors (CSF) are the key attributes which are made up of both internal
and external factors that determine the ability of an organisation to succeed in an industry. These
factors will help in determining the performance of an organisation in comparison to its
competitors by scoring the ability of an organisation in meeting these factors. Through this way
the areas where an organisation needs to improve can be identified so that a competitive

advantage can be achieved. Following are the CSFs in healthcare industry in Qatar that will
determine the ability of Mohammad Khalifa healthcare organisation in dealing with its
competitors so that a leading position in health industry can be achieved:
Critical successful
factors
Weight Primary Health Care
Corporation
Mohammad Khalifa
healthcare organisation
Rating Score Rating Score
Medical equipments 0.15. 3 0.45 4 0.6
Number of beds 0.15 3 0.45 4 0.6
Wellness facilities 0.2 2 0.4 2 0.4
Brand reputation 0..15 4 0.6 2 0.3
Staff of doctors and
nurses
0.2 2 0.4 3 0.6
Innovative tools and
techniques
0.15 4 0.6 3 0.45
Total 1.00 2.9 2.95
In the above table the critical success factors that help the healthcare organisations in
becoming successful in Qatar are listed and are rated and scored for Mohammad Khalifa
healthcare organisation and its competitor Primary Healthcare Corporation. The Weight is
assigned to all the factors from 0.0 (low importance) to 1.0 (high importance) to each of the
CSFs. Rating on the other hand is given from 4 to 1 where 4 means major strength, 3 means
minor strength, 2 means minor weakness and 1 means major weakness. Thus from the above
CPM it can be said that Mohammad Khalifa healthcare organisation is performing better than its
competitor in the market which means that it can achieve its aims and objectives in an efficient
manner (Guță, 2017)(Fadrian and Arifin, 2018). The company can however improve on wellness
facilities and its brand reputation so that a competitive edge can be achieved.
External Factor Evaluation (EFE) Matrix
It is a strategic tool which can be used by a company so as to analyse the external
environmental factors that can affect its sustainability in market so that the possible opportunities
and threats can be identified. Opportunities are the chances that exist in the external environment
which can be grabbed by an organisation so that it can achieve a competitive edge in market with
the available resources. Threats on the other hand can affect the existence of a firm in market and

can affect its growth and development. External factors can be identified by the use of PESTLE
analysis or CPM so that their impact on company can be analysed.
Weight will be assigned to each of the factors ranging from 0.0 (low importance) to 1.0
(high importance) which will help in determining the importance of the factor for company to
succeed in the industry (Schawel and Billing, 2018). Rating on the other hand will be given from
4 to 1 which will help in determining the ability of an organisation to respond to the
opportunities and threats with its current strategy. 4 will mean that the response is superior, 3
will mean that the response is above average, 2- average response and 1- poor response.
Following is a external factor matrix (EFE) of Mohammad Khalifa healthcare organisation which
will help in determining the available opportunities and threats in market and the response of
company towards them:
Critical success factors Weight Rating Score Total
Opportunities New and innovative facilities 0.2 3 0.6 1.05
New trade agreements 0.15 1 0.15
Decrease in tax rate 0.15 2 0.3
Threats Increasing cost of equipments 0.14 3 0.42 1.46
Increasing number of competitors 0.16 4 0.64
Decreasing availability of skilled staff 0.2 2 0.4
Total 1.00
From the above table it can be said that the response of Mohammad Khalifa healthcare
organisation towards its threats and opportunities is good that can help the company in gaining a
competitive edge in market as it can easily deal with the threats and grab the possible
opportunities in market. This can help the organisation in being successful and sustainable in
market so that it can continue to provide its services in an efficient manner.
Internal strengths and weaknesses
It is important that the internal strengths and weaknesses of an organisation are known
which can help it in taking advantage of the strengths in its growth and development while
effective measures can be taken so that the weaknesses can be reduced. This can help the
organisation in being successful in dealing with competition so that it can grow and develop
efficiently in market. Following are the internal strengths and weaknesses of Mohammad Khalifa
healthcare organisation:

 Strengths: The organisation has a large number of customer base and also its brand
image in market is strong which help it in efficiently attracting a large number of
customers for healthcare and wellness services. The company also has good number of
beds for its patients and also the medical equipments used by organisation are innovative
and highly advanced (Singh, 2016).
 Weaknesses: The organisation finds it difficult to provide a range of wellness facilities as
there is a shortage of pool of eligible candidates having the required skills that can help
the company in giving effective services to its patients.
Internal Factor Evaluation (IFE) Matrix
It is an effective tool that can be used by an organisation so as to perform an internal
audit which can help in evaluating various functional areas like finance, marketing, IT,
operations, HR etc. so that the internal strengths and weaknesses of an organisation can be found
out. This can help the organisation in gaining an overall view of its internal strengths and
weaknesses so that it can use its strengths to its advantage which can help it in becoming highly
competitive in market. The weaknesses that are found can be minimised by taking appropriate
steps so that the company can become more efficient and use its resources in an efficient manner.
The company can also mobilise all its strengths and resources in gaining a competitive advantage
in martlet so that a strong brand image of company can be formed (Gupta, Gupta and Gupta,
2019).
The weight attribute of an IFE matrix indicates the importance of a factor for an
organisation to become successful in industry and the weight is given from 0.0 (low importance)
to 1.0 (high importance). Rating on the other hand is given from 4to 1 where 4- major strength,
3- minor strength, 2- minor weakness and 1- major weakness. An IFE of Mohammad Khalifa
healthcare organisation is given below which help in determining its strengths and weaknesses so
that it ability in becoming successful can be determined:
Strengths Weight Rating Score
1) Number of beds in the organisation for patients 0.15 4 0.6
2) Availability of highly innovative equipments 0.15 3 0.45
3) Overall wellness and fitness services to patients 0.2 3 0.6
Weaknesses
1) The number of wellness facilities 0.2 1 0.2

2) Marketing for improving the brand image 0.15 2 0.3
3) Availability of highly skilled doctors and nurses 0.15 1 0.15
Total 1.0
From this table it can be said that the strengths of Mohammad Khalifa healthcare
organisation are 1.65 while the total score of its weaknesses is 0.65. This means that the
strengths of the organisation are more than its weaknesses which can help it in being successful
in the market in an efficient manner.
SWOT Matrix
This is a strategic management tool which is used by an organisation so that it can
identify its internal strengths and weaknesses which can help it in taking the available
opportunities in market and dealing with threats so that it can survive efficiently in market.
Following is the SWOT analysis of Mohammad Khalifa healthcare organisation which is located
in Qatar:
Strengths
 The organisation has a large capacity of
beds to accommodate a large number of
patients at a single point of time.
 It is well known for providing overall
wellness and fitness facilities to its
patients.
Weaknesses
 The wellness facilities that are provided
by the organisation are limited.
 The marketing strategies of company
are not very effective.
Opportunities
 Improving economic conditions in
Qatar is improving the purchasing
power of people.
 Increasing the range of wellness
facilities.
Threats
 Increasing rates of innovative and
advanced medical equipments.
 Lowering of the pool of highly skilled
doctors and nurses who can be recruited
by the organisation.

Strategic Position and Action Evaluation (SPACE) Matrix
It is analytical tool which is used in strategic management and planning so that the
internal and external environment of an organisation can be analysed and effective strategies can
be formulated so that the business can survive successfully in the market. The external
environment will be described using the criteria of:
 Environmental stability: It is determined by various factors like inflation rate, pressure
from the competitors, technological change etc.
 Industry attractiveness: The attractiveness of industry depends on factors like growth
potential, financial stability, capacity utilization etc.
The internal environment will be described using the criteria of:
 Competitive advantage: Various factors that can help an organisation in gaining a
competitive advantage are product quality, innovation cycle, customer loyalty etc.
 Financial strength: The financial strength of a company depends on factors like return
on investment, liquidity, debt ratio etc.
Following are the strategic positions that can be achieved by a company on the evaluation of
its internal and external environment along with the strategic behaviour that can be executed by
them:
 Aggressive: It means that the industry is attractive and stable and the company can gain a
competitive advantage in market by increasing its market share through acquisitions and
expansion (Abdelrahim, 2017).
 Competitive: The environment is attractive and relatively unstable and the company can
improve its production efficiency to improve its position.
 Conservative: The industry is stable with low growth rate which means that the company
can launch new products so that it can expand in market.
 Defensive: The industry is unattractive and company lack competitive products and
financial resources which means that the company can consider leaving the industry.

Mohammad Khalifa healthcare organisation belong to the healthcare and medical care
industry which is an attractive and relatively stable industry which mean that the organisation
can gain a competitive advantage in market by expanding its market share. The company can
increase its reach to the patients so that they can be given effective services at their homes and
workplaces which can help in making the brand image of company strong.
Boston Consulting Group (BCG) Matrix
BCG matrix is a framework which was created by Boston Consulting Group which help
an organisation in evaluating its strategic position of its brand portfolio and it’s potential (El Hajj
and Khaja, 2016). Thus this matrix can help the company in considering the growth opportunities
by reviewing its portfolio of products so that decisions regarding investment or divestment can
be made. The matrix divides the complete business portfolio into four categories based on the
attractiveness of industry and the competitive position.