Strategic Management Report: Business Strategy Evaluation

This report critically evaluates the significance of developing and reviewing business strategies within a competitive marketplace, using illustrative examples. It begins with an introduction to strategic management, defining its role in achieving business goals and competitive advantage. The r...Read More

Running head: STRATEGIC MANAGEMENT
STRATEGIC MANAGEMENT
Name of the Student
Name of the University
Author Note

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1.0 Introduction
Strategic management as defined by Noe et al. (2017) refers to the continual planning,
analysis, monitoring as well as the assessment of the various factors that are considered to be
highly influential in the achievement of the business goals that have been set by the concerned
management of the business organization. The implementation of the various business strategies
assists in the overall progress of competitive advantage of business organization in the given
markets. The following paper sheds light on the various business strategies that are implemented
within the organizations. The paper highlights the importance as well as the reviewing of
evolving business strategies in the expansion of the business organization.
2.0 Importance of developing business strategies
2.1 Gain competitive advantage
The implementation of the business strategies helps in the overall development of the
various issues that bear relevance to gaining of the competitive advantage within the given
industry as well (Thamir and Poulis 2015). This is generally observed within the various
companies like Adidas who have been observed to be implementing the strategies to gain the
competitive advantage within the area.
2.2 Brand perception
The implementation of the business strategies within the given organization helps in the
progress of the brand perception within the given markets (Netland 2016). The various
companies like Nike are observed to have been implementing the various business strategies that
help in the overall advancement of the brand perception among the various customer groups that

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are targeted by the concerned company as well. The employment of these strategies helped in the
development of the popularity of the brand among the clientele of the brand as well.
2.3 Business growth
The application of the business strategies within the multitude of business organizations
tend to help in the all-encompassing growth of the business organization (Bellucci, Bini and
Giunta 2019). This is majorly observed in case of the strategies that are implemented by the
online retail magnet, Amazon, in order to have proper development of the business growth in the
various international markets.
2.4 Market Alignment
The execution of the business strategies helps in the growth of the market alignment of
the products within the given international territories. The proper application of the business
strategies helps in highlighting the alignment of the products within the various global markets
(Matt, Hess and Benlian 2015). This aids the expansion of the competitive advantage of the
business organization in the markets as is observed in the case of Woolworths. The retail magnet
is known to have implemented the digital marketing to implement the proper improvement of the
market alignment among the clientele.
2.5. Achievement of business goals
The proper implementation of the various business strategies is generally useful in the
overall development of the business goals that have been set by the concerned organizational
management (Noe et al. 2017). The development of the various strategies that are observed to be
applied within the given organization help in the achievement of the business goals as is

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observed in case of Starbucks. The CEO had implemented a change in the strategies in order to
achieve the set business goals.
3.0 Importance of Reviewing Strategies
3.1 Helps in reaching the set goals
The business strategies need to be reviewed on a regular basis in order to assist the
overall understanding of the progress of the concerned business concern (Sandkuhl 2017). The
reviewing of the implemented strategies further helps in the growth of the various matters in the
achievement of the goals and make the necessary changes required for companies like Nike.
3.2 Understanding of the necessary areas of improvement
The revision of the various business strategies helps in the proper identification and the
highlighting of the areas that need to be improved in order to deal with the advancement of the
business concern. The revision of the business strategies further helps in the advancement of the
organizational performance within the global markets (Díaz-García, González-Moreno and Sáez-
Martínez 2015). This would lead to the development of the competitive advantage within the
given markets as is observed in the case of Adidas.
3.3 Incorporation of the data
The reviewing of the business strategies as have been implemented within the
organization helps in the reviewing of the data that is presented within the various reports that
have been generated within the company (Quinlan et al. 2019). This data assists the overall
growth of the various strategies that are applied within the organizations, like Starbucks, as well

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as helps in the modification as well as the overall development of the strategies in order to
implement a proper overall advancement of the company.
3.4 Alternate marketing strategy
The reviewing of the implemented business strategies helps in the overall growth of the
various strategies that bear relevance to the alternate marketing strategies that are implemented
within the company for the all-round development of the company in the given markets. This is
observed to have been leading to the growth of the performance of the companies like
Wesfarmers, within the international markets (Linnenluecke 2017). This in turn would further
lead to the overall progress of the competitive advantage of the organization within the given
markets.
3.5 Create better business opportunities
The reviewing of the various business strategies is observed to have been helping with
the growth of the creation of the business opportunities within the given markets. The companies
that are observed to have been conducting regular strategy reviews tend to be creating the better
business opportunities within the given international markets (Buckley and Ghauri 2015). This
leads to the progress of the organizational performance of the companies like the online retail
magnet, Amazon, within international markets thereby improving the competitive advantage
within the international markets.
Conclusion
In conclusion, it might be concluded that the improvement of the business strategies
within the given organization assists the overall progress of the organizational performance
within the given markets. The development of the various policies that are observed to be applied

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within the given organization help in the achievement of the business goals. The reviewing of the
implemented strategies further helps in the overall resolution of the issues relevant to the
achievement of the goals. The implementation of these strategies thereby helps in the overall
advancement of the competitive advantage in the international markets.

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References
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engagement into business: sustainability management, innovation, and sustainable business
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Díaz-García, C., González-Moreno, Á. and Sáez-Martínez, F.J., 2015. Eco-innovation: insights
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Linnenluecke, M.K., 2017. Resilience in business and management research: A review of
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Sandkuhl, K., 2017, June. Aligning Software Architecture and Business Strategy with
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