Balanced Scorecard Simulation: Strategic Management Reflection

This report provides a reflection on the Delta Corporation simulation, focusing on strategic management and the Balanced Scorecard. The simulation aimed to improve Delta/Signal Corporation's market share and financial performance by investing in internal processes, innovation, and customer relationships. The chosen financial strategy emphasized profit margins and market standing. Key initiatives included innovation, technology upgrades, marketing, and training programs. The Balanced Scorecard helped in continuously improving initiatives and building strategic thinking. The simulation provided insights into real-world business challenges, highlighting the importance of planning, analysis, and adaptability in achieving sustained long-term success, ultimately leading to increased sales and improved market position.

Running head: STRATEGIC MANAGEMENT
Strategic Management: Reflection
Name of the Student:
Name of the University:
Author’s Notes:

2STRATEGIC MANAGEMENT
The overall experience of simulation of the Delta Corporation had been struggling because the
company had to be sold to a private investor for a higher share value. The main aim of Delta /
Signal Corporation was to invest in the future because it had losing its market share. Increasing
its performance was important but it was challenging because the costs had been increasing. In
the first period, the main focus was to invest in its internal process whether by recruiting and
training initiatives, enhanced infrastructure and research and development. After, period 1 we
were capable of implementing trade campaign programs, there was steadiness in growth until
period 3 till we started making major profits through gross margins, sales and asset turnover
because of innovation.
I preferably chose financial strategy because to gain market share, company’s market standing
based on profit margins is important. Delta / Signal Corporation had to improve in areas of
marketing, innovation (research and development), total quality management and reaching out to
customer. The basic idea was to be visible in front of its competitors. All I could wish was to
make the company stand out by differentiating from competitors’ through a quality makeover of
the product of luxury segment.
The objectives were framed from innovation and finally integrating the partnerships with the
customer in the long run. Initially the progress had been slow but with continuous efforts in areas
like customer segments, marketing and innovation areas of new designs wear resistant parts
further developed the customer’s taste in the market of luxury segment. As per my analysis of
running the strategy mapped, innovation and research and development changed the sphere of
the company in the competitor’s market with immediate effect on the customers.

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The objectives were backed by initiatives starting with innovation and technology (in wear
resistant parts and leading technologies) and equipment upgrades as well as the major funding.
This had been followed by continuous marketing and training programs to implement the given
objectives. In the eight rounds, as the initiatives follow up for the given period and the same had
been carried out through improvement in innovation process skills and by leveraging supply
technology. The high quality had been maintained because of this continuous process of
improving in product innovation in luxury segment followed b y process efficiency initiatives.
Balance scorecard taught me that over the eight rounds, we need to continuous imply on the
initiatives we wish to enhance. Also, with further changes, certain other areas can even e
improved. As per the initiatives undertaken, it personally helped in building strategic thinking
with the continuous changes in the balance sheet. Every initiative like innovation and technology
with supplier pipeline has been followed by real performance colors in the reaching out to
customer segment. The strategy has been customized to achieve Delta/ Signal Corporations’
sustained long term success to the strategically important areas.
In real scenario, it is an amalgamation of learning exercise with the help of group decision
making and the continuous interactions that further helps in devising strategy for the
organization. Here, Delta/ Signal Corporation not only gave me an insight to actual experience
that one can go through. The continuous planning and then carrying forward of initiatives and
further analyzing the finding activities to be allotted to other areas further reflects the unique an
dynamic situations that can be experienced. However carrying out the simulation exercise was
difficult to set up objectives at first but with monitoring changes, a path to successful growth was
devised. They were many discussions that took place but ultimately the exercise was fruitful
because the company started making gross profit from the first period itself. Hence, sales even

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increased that built our confidence in building a suitable strategy map through internal processes
that directed towards effective customer relationships which augmented in becoming one of the
“leading technology products from suppliers” rather “best in class” for the production innovation
in the luxury segment.