Strategic Management Report: Snow Monkey's Revolution in Ice Cream

This report provides a comprehensive analysis of Snow Monkey, an ice cream company that has revolutionized the industry. The report examines Snow Monkey's strategic management, focusing on its sustainable strategies, competitive advantages, and approach to health-conscious consumers. It explores the company's introduction of vegan and healthy ice cream options, its marketing strategies, and its ability to meet the growing demands of the market. The report also highlights the company's use of sustainable sourcing, its focus on innovation, and its differentiation and cost leadership strategies. Furthermore, it provides recommendations for future growth and development, including online expansion, supplier relationships, and social media marketing. The report concludes by emphasizing the company's ability to create a niche market and maintain a competitive edge in the ice cream industry through its focus on health, sustainability, and customer satisfaction.

Running head: STRATEGIC MANAGEMENT
Strategic management
Name of student
Name of University
Author note

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Executive summary
The report presented information about the management of strategies considering the
ways and approaches by which Snow Monkey managed sustainably produce good quality and
healthy ice cream products that could cater the needs of people. According to the case study,
the company also produced good quality ice cream products by sourcing resources and
materials sustainably, which also helped in meeting the needs of clients and at the same time,
promote healthy behaviours and good consumption habits of people. The sustainable
differentiation strategies and cost leadership strategies were considered as useful as it should
allow Snow Monkey to bring something new and innovation while keeping up with the trends
of sustainability management within the ice cream industry much comprehensively.

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Table of Contents
Introduction................................................................................................................................3
Central sections..........................................................................................................................4
Critical analysis of strategy of Snow Monkey.......................................................................4
Current strategies being used.................................................................................................4
Current competitive advantage..............................................................................................5
Recommendations for the future................................................................................................7
Conclusions................................................................................................................................8
References..................................................................................................................................9

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Introduction
The report is prepared to discuss about the revolutionising of the Ice Cream Industry
considering the business organisation named Snow Monkey, which is a popular and
established Ice Cream company in Australia. The company has been specialised in the
manufacturing and production of good quality ice cream products and a wide range of dessert
items including the Paleo and Vegan Ice Cream that are targeted at the health conscious
customers and are also responsible for influencing their buying behaviours largely
(Rothaermel 2017). The topic will also highlight the importance of introducing health
conscious ice cream products and at the same time, meet the growing demands and
expectations of the consumers by contributing to the growth in market and economy through
higher sales revenue and with the attainment of competitive advantage in business as well.
Moreover, the company’s approach to the management of sustainable strategies, which can
help in gaining competitive advantage in business will also be demonstrated in this report
(Ansoff et al. 2018).
From the case study, it is understood that Snow Monkey has delivered healthy and
good quality ice cream products because of the higher demand for lactose free ice creams and
also to meet the changing needs and preferences of the health conscious consumers. Snow
has not targeted the health conscious customers, but also has expanded by collaborating with
the food retailers including Central Market, Wegmans, Nuggets Market, etc. so as to establish
a good presence in US as well as Australia, furthermore, allow people to gain access to good
quality food items at a reasonable price (Snow-monkey.com 2019). The company’s efforts to
target the paleo community and to meet their needs have further helped in increasing the sales
generation along with keeping up with the changing trends to transform the entire ice cream
industry on a positive note to. The company’s approach to sustainable food production and
allowing people to choose healthy lifestyle behaviours and healthy food consumption habits

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have further contributed to the enhancement in sales, which contributed to the growth in
economy and also enabled the company to attain competitive advantage in business quite
comprehensively (David and David 2013).
Central sections
Critical analysis of strategy of Snow Monkey
According to the case study, it is clearly understood that the growth and development
in ice cream industry has experienced several issues and challenges that often hindered the
company’s ability to attain competitive advantage in business. Moreover, the growing
concerns of customers regarding their interest and preference for healthy food items
especially, gluten free, hormone free and those food items free from any kinds of
preservatives, consist of low calorie has increased largely (Johnson 2016). The company has
aimed at delivering healthy ice cream products that are lesser in fat components and also can
easily influence the health conscious consumers to make purchases from the company (Hill,
Jones and Schilling 2014). The health attributes have gained significant importance and
because of this, the company aims to deliver healthy ice cream products that are free from
undesirable components including the sugar and dairy content. The company’s strategies
have further helped in providing vegan ice cream products that are low in glycaemic content,
thus, has been considered as a good source of protein too (Eden and Ackermann 2013).
Current strategies being used
The tagline for the company is “If Mother Nature didn't make it, we didn't use it”,
which represents the transformation of ice cream industry with the help of producing food
items that are both nutritionally beneficial and environmentally sustainable, which also
prevented disruption of food systems and food chains, thereby, contributed to the use of
natural ingredients such as various fruits, banana puree, hemp seeds, etc. that constitute

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healthy snack and can be accepted by people all over (Ginter, Duncan and Swayne 2018).
The sustainable strategies fuelled the sales for Snow Monkey by allowing the company to
enable innovation, which requires management of proper vision and mission statement along
with creative thinking to promote ability to scale with those effectively. Moreover, the
sustainable strategies have helped in bringing new alternatives to ice creams that are free
from artificial ingredients and are considered as healthier options that can be chosen by the
individuals to lead a healthy and better life, without disrupting the food chain and system and
allowing the people to adopt healthier consumption habits (Noe et al. 2017). While most of
the other ice cream companies focused on the use of artificial sweeteners for cutting down the
calories, Snow Monkey prioritised more on preventing the use of added sugar and even no
such fatty substances including milk, nuts, etc. Moreover, the sustainable strategy adopted by
Snow Monkey also helped in not adding any kinds of artificial stabilisers or emulsifiers,
which also ensure that the ice cream remains purely vegan, healthy and safe as well.
Considering the health benefits of the products introduced in the market, Snow Monkey also
made sure to target the market consisting of paelo-diet individuals, which also helped in
attracting vegan consumers and thus a niche market segment was acquired quite efficiently
(Hill 2017). Thus, the strategy for creating the niche market has been implemented for
targeting the vegan and health conscious consumers, which also has been favoured with the
use of proper certifications and labelling done for the products and services delivered by
Snow Monkey (Snow-monkey.com 2016).
Current competitive advantage
Due to this, the company also has managed to revolutionise the entire industry by
bringing perfection to the recipe and this has resulted in introducing three new products too
such as the Matcha Green tea, Passion Frit and also the Cinnamon. All these are also aimed at
convenience for the customers to consume these as alternatives to ice cream based items.

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Thus the sustainable strategies focused on providing healthy food items and meet the needs of
people through healthy alternatives provided in the marketplace (Stead and Stead 2014). The
aggressive distribution strategy or technique could also be helpful for making people easily
gain access to the products while at the same time, manage proper packaging tactics and also
increase brand outreach to different market segments through extensive social media
channels distribution. This would also fulfil the purpose of marketing efforts and at the same
time, increase the awareness of brand and its products, furthermore, influence the buying
behaviours of clients much more conveniently (Frynas and Mellahi 2015). This would also
fuel the movement for healthy food consumption as well as promote awareness about
adoption nutritious food, thereby, lead a healthy and safe life in the future as well. From the
assessment of these various aspects from the case study, it could also be depicted that the
differentiation strategy has been prioritized on, due to which, Snow Monkey has managed to
bring something unique and the ice cream items have attracted both the vegan clients as well
as the health conscious customers largely too (Morden 2016).
All these innovative food items, also considered as alternatives to the ice creams that
constitute of artificial sweeteners, fat and gluten have evolved the ice cream industry and also
ensured that the company remains consistent to foster the development of a movement where
food can fuel individual behaviour while at the same time, allow them to adopt healthy and
nutritious choices too (D. Banker, Mashruwala and Tripathy 2014). The competitive
advantage could be attained as the new products have been favourable and appealing for the
customers who could enjoy it as breakfast treat as well as after workout sessions. The Matcha
Green tea, passion fruit and cinnamon contains high amount of vitamins, minerals and useful
ingredients that are useful for good health and thus the company used these ingredients as
various flavours to the products delivered (Hubbard, Rice and Galvin 2014). The matcha
green tea provided green goodness and also can serve up to 135 calories and 7 g of protein

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every servings while the passion fruits contain beta carotene and polyphenols that are useful
for creating stronger and healthy immune system along with antioxidants and anti-
inflammatory benefits too. The products are mostly vegan and with the sustainable strategy
and aggressive distribution, Snow Monkey could easily attract the vegan customers, paleo
segment and those who like to lead a healthy life and are concerned about their health and
wellbeing most often. Most of the ingredients and resources are sourced sustainably, due to
which, every food items are vegan and are all natural, which helped in influencing the
customers to choose healthier diet options and purchase the ice cream products that are free
from GMP and other artificial ingredients and allergens too (Hitt, Ireland and Hoskisson
2014).
Recommendations for the future
 There are various strengths as well as weaknesses, which has allowed the organization
to acquire different kinds of scopes and opportunities required to move in the right
direction and at the same time, implement the right strategies that are aimed at the
management of sustainability and for gaining competitive advantage in business as
well. The recommendations are as follows:
 It is recommended to focus on online ecommerce so as to extend the market outreach
and at the same time, prioritise on the management of distribution of products and
services via online channels. This could raise awareness among people and also
enhance the accessibility of ice cream products for the customers in a much easier
way
 The company is also recommended to maintain good relationships with the suppliers,
especially, those who could sustainably source good quality and healthy raw materials
and resources required to facilitate the processes of manufacturing and production
largely

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 Snow Monkey is also recommended to prioritise on the channels of distribution and
also create new ways to make the products and services available at stores,
departmental shops and also on the ecommerce websites so as to extend its outreach
to different market segments and influence consumer buying behaviours largely too
 The social media marketing could also be effective for enhancing awareness among
people, furthermore, ensure influencing the consumers’ purchasing behaviours and
ensure driving the sales and attain the capability to achieve competitive edge over its
competitors too
 The company could also add some medicinal herbs and other natural ingredients so as
to improve the healthy capability of the ice cream products, thereby, promote good
health and wellbeing among customers who consume the ice cream products
purchased from Snow Monkey
 The cost leadership strategy is recommended so as to set competitive prices for the
products and at the same time, keep the prices set by competitors in mind so as to
influence their behaviours and ensure generating higher sales revenue and competitive
advantage in business as well
 It is also recommended to conduct a survey process so as to acquire the feedbacks and
opinions of customers in different market segments, thereby, understand their
behaviours and provided products and services accordingly for reaching the desired
level of satisfaction
 The plant based diets are to be considered as well for reducing the diseases related to
health and also reduce the environmental impact by decreasing the carbon emissions
in the environment

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Conclusions
The report was presented to highlight the strategies adopted by the organisation
named Snow Monkey within the Ice Cream industry and how it could attain competitive
advantage in business. Based on the case study, it was understood that the company adopted
sustainable behaviours to facilitate the production of healthy ice cream items and also
promote positive health and wellbeing too. The sustainable strategies were followed and also
as the company brought new kinds of food items and healthy food items, so the
differentiation strategy has also been fruitful for the company. Snow Monkey has managed to
attract the vegan consumers and also created a niche market segment, which also helped in
attracting the paelo diet individuals and also used proper certification and labelling for
creating awareness among people. Based on the various aspects, it could also be
recommended that Snow Monkey should use the cost leadership strategy for setting
competitive prices and make sure to influence the buying behaviours of consumers to
generate higher sales and high level of profit in business too.

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References
Ansoff, H.I., Kipley, D., Lewis, A.O., Helm-Stevens, R. and Ansoff, R., 2018. Implanting
strategic management. Springer.
D. Banker, R., Mashruwala, R. and Tripathy, A., 2014. Does a differentiation strategy lead to
more sustainable financial performance than a cost leadership strategy?. Management
Decision, 52(5), pp.872-896.
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competitive advantage approach. Pearson.
Eden, C. and Ackermann, F., 2013. Making strategy: The journey of strategic management.
Sage.
Frynas, J.G. and Mellahi, K., 2015. Global strategic management. Oxford University Press,
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Ginter, P.M., Duncan, W.J. and Swayne, L.E., 2018. The strategic management of health
care organizations. John Wiley & Sons.
Hill, C.W., Jones, G.R. and Schilling, M.A., 2014. Strategic management: theory: an
integrated approach. Cengage Learning.
Hill, T., 2017. Manufacturing strategy: the strategic management of the manufacturing
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Hitt, M.A., Ireland, R.D. and Hoskisson, R.E., 2014. Strategic management: Concepts:
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Hubbard, G., Rice, J. and Galvin, P., 2014. Strategic management. Pearson Australia.
Johnson, G., 2016. Exploring strategy: text and cases. Pearson Education.

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Morden, T., 2016. Principles of strategic management. Routledge.
Noe, R.A., Hollenbeck, J.R., Gerhart, B. and Wright, P.M., 2017. Human resource
management: Gaining a competitive advantage. New York, NY: McGraw-Hill Education.
Rothaermel, F.T., 2017. Strategic management. New York, NY: McGraw-Hill Education.
Snow-monkey.com. (2019). Anytime Dessert - Paleo & Vegan Ice Cream Reinvented | Snow
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Stead, J.G. and Stead, W.E., 2014. Sustainable strategic management. Routledge.