Strategic Management of Soccer Popularization in the US: A Report

This report delves into the strategic management of soccer popularization in the United States. It emphasizes the importance of strategic planning and management processes to raise awareness and promote the sport. The report highlights the significance of social media platforms in promoting the sport, detailing how they can be used to create engaging content and build fan interest. It also stresses the necessity of mobile-friendly versions of the sport's content to cater to fans who travel, thereby sustaining their engagement. The report references key articles to support the arguments presented, offering insights into how to effectively use communication strategies and technological advancements to popularize soccer and increase fan engagement in the US market.

Running head: STRATEGIC SPORTS MANAGEMENT
STRATEGIC SPORTS MANAGEMENT
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1STRATEGIC SPORTS MANAGEMENT
The technological advancements in the modernized world have brought about scopes
in order to communicate and thereby make the people aware of the event that is going to take
place. The improvements in the communication process and the emergence of the mass media
help in promoting an event efficiently. The events like the soccer and the other games that is
undertaken with the view of entertaining the audience must adhere to a proper
communication media in order to make the audience aware of the event. The discussion aims
at understanding the steps in which the game of soccer can be .popularized in US. Through
the strategic planning and management processes, proper awareness can be created and
thereby a game can be popularized in the US market.
The strategies that can be undertaken to popularize the sport among the fans are an
important step that must be undertaken by the management team of the sport. In order to
make the sport familiar among the people who are not aware of the sport, the management
team can make used of the social media platforms. The social media platforms help in
making the people aware of the sport that is going to be held. The promotions that are
undertaken through the social media platforms help in making the sport more energetic and
fun for the people (Coche, 2016). Enumerating steps in order to include the context of the
sport and a bit of the preview of the sport being undertaken can be added in the social media
in the form of the podcasts that actually helps in building up the interest of the people.
On the other hand, the sport should be made available for the mobile devices in order
to sustain and attract the interest of the fans of the sport. Mostly people travel from place to
place in order to support their work or for any other cause (Tenforde et al., 2015). The
availability of the sport in the mobile devices helps the fans in getting engrossed wherever
they are, which helps in the better promotion of the sport in US. The most important factor
that affects the availability of the sport in the mobile is the development of the mobile-

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friendly version, which must be undertaken by the management team in order to promote the
sport in US.

3STRATEGIC SPORTS MANAGEMENT
References
Coche, R. (2016). Promoting women’s soccer through social media: how the US federation
used Twitter for the 2011 World Cup. Soccer & Society, 17(1), 90-108.
Tenforde, A. S., Sainani, K. L., Sayres, L. C., Milgrom, C., & Fredericson, M. (2015).
Participation in ball sports may represent a prehabilitation strategy to prevent future
stress fractures and promote bone health in young athletes.