This report offers a comprehensive analysis of Starbucks' strategic business management, examining its mission, vision, and operational processes. It explores the company's environmental scanning, strategy formulation, and implementation, highlighting its strengths, weaknesses, opportunities, and threats (SWOT). The report delves into Starbucks' change management practices, emphasizing the role of leadership in driving organizational performance based on culture, ethics, and diversity. It identifies planning and performance gaps, such as supply chain control and brand reputation issues, and provides recommendations to address these challenges, ultimately aiming to sustain the company's growth and success in the competitive market. The report also examines Starbucks' goals related to culture, ethics, and diversity, showcasing how the company fosters inclusion and social responsibility.