Analysis of Strategic Management Approaches at Telstra Corporation

This report presents an analysis of strategic management approaches within Telstra Corporation, based on data collected from 20 managers. The study aims to compare and contrast stakeholder, hierarchical, and sustainable approaches, assessing their benefits and limitations. The research includes an analysis of survey responses, revealing insights into the managers' perspectives on strategic management, including the importance of employee engagement and the identification of key limitations such as the need for more knowledge. The report concludes with a recommendation for effective strategies and emphasizes the necessity of diverse approaches for successful implementation within the company. The research also includes a list of references to support the findings.

RESEARCH PROJECT

INTRODUCTION
 The current presentation deals with the analysis of the data collected from 20 managers
of Telstra Corporation Limited. This presentation will outline the analysis of whole data
and some conclusions will be drawn from them.

AIMS AND OBJECTIVES


Aim
“To compare and contrast Stakeholder approach, Hierarchical approach and Sustainable
approach of strategic management”. A study on Telstra Corporation Limited.


Objective
To understand the concept of alternative approaches to strategic management.
To compare the different approaches of strategic management.
To outline the benefits of the different approaches of strategic management.
To highlight the limitations of implementing different types of approaches of strategic
management.
To recommend which is the best strategy out of all the selected approaches.

Theme 1: Monitoring and evaluation of strategy is strategic management
Particulars Respondents % of respondents
Just implementation
of strategy
5 25.00%
Monitoring and
evaluation of
strategy as well
15 75.00%
Total 20 100.00%

Theme 2: All of the above are the best approaches of strategic
management
Particulars Respondents % of respondents
Stakeholder
approach
2 10.00%
Hierarchical
approach
6 30.00%
Sustainable
approach
4 20.00%
All of the above 8 40.00%
Total 20 100.00%

Theme 3: Strongly agree that approaches to strategic
management help in achievement of business
objective
Particulars Respondents % of respondents
Agree 2 10.00%
Strongly Agree 10 50.00%
Neutral 2 10.00%
Disagree 4 20.00%
Strongly disagree 2 10.00%
Total 20 100.00%

Theme 4: Achievement of objective is the benefit of strategic
management
Particulars Respondents % of respondents
Achievement of
objectives
8 40.00%
Supports decision
making
4 20.00%
Measure of success 3 15.00%
Maintains
organizational
culture
5 25.00%
Total 20 100.00%

Theme 5: Requires more knowledge is major limitation
Particulars Respondents % of respondents
Expensive 6 30.00%
Time consuming 3 15.00%
Requires more
knowledge
11 55.00%
Total 20 100.00%

Theme 6: Effective recommended strategy
Interpretation: From the analysis of the above research study, it was interpreted that
maximum of the managers recommend that the company needs to first engage the
employees of the company on the way of accomplishment of the objectives and goals of
the business.

CONCLUSION
 With the analysis of the research conducted on alternative approaches of strategic
management it is concluded that different approaches are very necessary for the
successful implementation of the different strategies within the company.

REFERENCES
 Aguinis, H., Edwards, J.R. and Bradley, K.J., 2017. Improving our understanding of
moderation and mediation in strategic management research. Organizational Research
Methods. 20(4). pp.665-685.
 Bresler, L. and Stake, R.E., 2017. Qualitative research methodology in music
education. In Critical Essays in Music Education (pp. 113-128). Routledge.
 Frynas, J.G. and Mellahi, K., 2015. Global strategic management. Oxford University
Press, USA.

THANK YOU