This report provides a comprehensive analysis of Tesco PLC's strategic management, examining both internal and external factors that influence the organization's business operations. It defines strategic management and critically assesses the processes used by Tesco to determine its strategy, including SWOT and PESTLE analyses. The report evaluates the impact of internal factors such as strengths and weaknesses, and external factors like political, economic, social, technological, legal, and environmental elements on Tesco's strategic decisions. Furthermore, it reviews Tesco's strategic plan, focusing on an action plan for innovation in the LED product line, considering changes in the business environment. The analysis concludes with insights into how Tesco can leverage its strengths to minimize weaknesses and capitalize on opportunities while mitigating external threats, emphasizing the importance of adapting to the dynamic business landscape.