Strategic Management Project Proposal: Tile Shoppe, Canada - Analysis

This project proposes a strategic management analysis for Tile Shoppe, a Canadian company specializing in tile products. The proposal focuses on enhancing customer engagement, improving competitive advantage, and fostering a strong company culture. The project aims to build long-term customer relationships, offer unique services, and suggest product improvements. The company's history, commitment to customer satisfaction, and innovative approach make it a strong candidate for strategic development. The proposal will address key areas such as customer engagement, service differentiation, and the alignment of company values with strategic goals. The project references relevant literature to support the proposed strategies and provides a framework for future development. The strategic project also emphasizes the importance of employee attitude and its impact on achieving company objectives. This assignment is available on Desklib, where students can find past papers and solved assignments.

Table of Contents
Proposal......................................................................................................................................1
References.............................................................................................................................2

Proposal
Topic- Pick a company within Canada and create a proposal for choosing the company to
complete a strategic management project.
The company in Canada which has been selected for the proposal is Tile Shoppe (Jukić,
2019). The company deals in various types of tile products which is available to the
customers at affordable prices. The main competitive advantage of the company is a higher
level of customer satisfaction. They strive to provide exceptional services which through their
products and services.
The core values and operations of the company inspire me to undertake and complete a
strategic management product. Through this project, I aim to add value in the following
areas.
Customer engagement- Through the proposed project of strategic management, we aim to
create customers as partners which can assist in the development of the organization. The
strategies will help to build long term relations which is important for sustainability.
Unique and distinct service- The strategic management project will help the company to
provide unique and distinctive service to its customers which will also separate it from the
other companies operating in the sector. The quality of products can be improved to suit the
lifestyle and needs of the customers. New products will be suggested which can help in
building long term competitive advantage.
Values and culture-The proposed strategic management project will help the company to
improve its values and culture which guide the employees of the company towards better
performance. It will suggest the methods through employee attitude can be influenced by the
achievement of the goals (Sax & Andersen, 2018).
The company has been operating in the industry since 1985 and has been known for its
excellence and product quality. It is highly committed towards its customers which provide
an opportunity for further growth. The innovative product design and expert employees make
it one of the attractive companies in Canada.

References
Jukić, D. (2019). Strategic analysis of corporate marketing in culture management. Strategic
Management, 24(1), 10-18. doi: 10.5937/straman1901010j
Sax, J., & Andersen, T. (2018). Making Risk Management Strategic: Integrating Enterprise
Risk Management with Strategic Planning. European Management Review. doi:
10.1111/emre.12185