Strategic Management Evaluation of Toyota, Volkswagen, Whole Foods

This report provides an analysis of the strategic management approaches of Toyota, Volkswagen, and Whole Foods. It begins by defining strategic management and outlining its core components, such as planning, competitive advantage, and market positioning. The report then delves into Toyota's strategic decisions, focusing on its eco-friendly car manufacturing, sustainability, and technical advancements. It also examines Volkswagen's modern strategic management, highlighting its innovative leadership and adoption of new technologies, including lean manufacturing. Finally, the report explores Whole Foods' intensive growth strategy, which emphasizes differentiating itself through quality products and organic foods, as well as its focus on understanding and meeting customer needs. The report draws on academic sources to support its analysis.

Running Head: Strategic Decision Making and Management
Strategic Decision of Toyota
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Author’s Note

1STRATEGIC DECISION
Strategic Management can be defined as the setting of objectives, examining the
internal organisation, examining the competitive advantage, ensuring the role of the
management and evaluating the strategies across the organisation (Engert, Rauter &
Baumgartner, 2016). This paper aims to illustrate the strategic management for the variety of
chosen organisation which are Toyota, Volkswagen and Whole Foods.
The strategic management of Toyota is applied in the manufacturer area where
millions of vehicles after designed every year with almost seven brands under its product
line. The concept of strategic management is applied to this company. However, it is not a
simple term. However, rater comprises of 5 P’s which are planning of the firm’s functioning,
the ploy is a specified move to trick the competitors, the pattern comprises of the degree of
consistency, position in which the industry is placed and lastly the perception of how the
executives interpret the competitiveness. The strategic management is idealised in ancient or
modern times which follows the same vision of designing and manufacturing eco-friendly
cars for catering the market and looking after the world with the aim of low carbon society
and ground-breaking the use of advanced technology (Chiarini & Vagnoni, 2015). Therefore
in the antique times, the company had followed two types’ major roles of strategic
management one is sustainability and the other is acceptability. Sustainability can be defined
as the strategic positioning of Toyota and the capability it orders to survive the respective
functioning environment (Monden, 2019). On the other hand acceptability of Toyota is based
on the framework that provides successful outcomes regarding the selected strategy.
However, Toyota’s advancement with technical advancement is quite a strategy which assists
in gaining competitive advantage.
However, the strategic management of Volkswagen in modern times is applied
through innovative and leadership style. Regarding the implementation of new technology,
the company uses the new managerial strategies to become the most innovative auto-maker in
the world. The process of implementation of the training the engineers and material to
improve the functioning has made VW to shift its manufacturing from manufacturing
engineers to build –in-quality. There was an edifying revolutionise in the organisation when
the leaders had decided to shift the technique of lean manufacturing strategy to technology
innovation (Pongpearchan, 2016). With the application of strategic management, it had
reached its opportunity where it can align to incline production culture with the process of the
decision-making activities.

2STRATEGIC DECISION
However, the strategic management of Whole Foods can be determined as an
intensive growth strategy where the generic strategy of the company differentiates the
customers by attracting them in the new market by offering quality products and organic
foods (Govindan, 2018). The retail store uses this strategy in order to develop its products as
an intensive supporting strategy for growth. However, this company had also imbedded the
strategy of placing the right type of product at the right time and in the right place by
studying the needs and requirement of the target audience.

3STRATEGIC DECISION
Reference
Engert, S., Rauter, R., & Baumgartner, R. J. (2016). Exploring the integration of corporate
sustainability into strategic management: a literature review. Journal of cleaner
production, 112, 2833-2850.
Govindan, K. (2018). Sustainable consumption and production in the food supply chain: A
conceptual framework. International Journal of Production Economics, 195, 419-431.
Monden, Y. (2019). Toyota management system: Linking the seven key functional areas.
Routledge.
Pongpearchan, P. (2016). Effect of transformational leadership on strategic human resource
management and firm success of Toyota's dealer in Thailand. Journal of Business and
Retail Management Research, 10(2).