Strategic Management for Employee Engagement and Performance in UAE

This research proposal focuses on developing strategies to improve employee engagement and performance within government organizations in the UAE. The study aims to identify strategic management elements that enhance employee loyalty and assess the importance of strategic management for organizational success. The research will employ a descriptive design, collecting qualitative data through interviews with department managers to explore strategic elements. The proposal reviews relevant literature on strategic management, competitive advantage, resource-based views, and organizational perspectives. It also examines the relationship between strategic management and employee performance, emphasizing training and competency development. The research methodology includes a positivism philosophy and qualitative data collection methods. The proposal addresses research questions on strategic management elements, the importance of strategic management, and recommendations for strategy implementation. The expected outcomes include identifying strategies for employee engagement and improved performance, contributing to the strategic development of government sectors in the UAE.

Running head: MANAGEMENT
Management
Name of the Student
Name of the University
Author Note

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Table of Contents
Overview of the research...........................................................................................................2
Rationale of the research............................................................................................................2
Aim of the research....................................................................................................................2
Objective of the research............................................................................................................3
Research questions.....................................................................................................................3
Scope of the research.................................................................................................................3
Literature review........................................................................................................................4
Elements in strategic management that promote employee engagement...............................4
Importance of strategic management......................................................................................5
Relationship between strategic management and employee performance.............................6
Overview of research methodology...........................................................................................7
Research philosophy...............................................................................................................7
Research design......................................................................................................................7
Research samples....................................................................................................................8
Research tools.........................................................................................................................8
Data collection method...........................................................................................................9
Limitation...............................................................................................................................9
Ethical consideration..................................................................................................................9
Risk consideration....................................................................................................................10
Assumed outcomes and implication.........................................................................................10

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Timeline...................................................................................................................................10
Bibliography.............................................................................................................................12

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Overview of the research
The research will be based on the development of the strategies that will help in the
growth of employee engagement as well as enhance the employee performance in an
organisation. The focus will be more on the Government organisations that exist in UAE. The
study will help to identify the elements that exist in strategic management, which can
enhance the loyalty of the employees. At the same time, importance of strategic management
in the development of the Government sectors in UAE will be analysed for the completion of
the research. In this regard, it can be said that the employee performance and the employee
engagement are two important aspects that define the success of organisations using strategic
management.
Rationale of the research
The rationale of the research will be the fact that it will appeal to the development of
the employees working at the Government organisations in the UAE. The interest of the
research will be the fact that employee development need to be made based on the strategic
management element, which can be useful for the growth of the Government organisations in
the UAE. Previous research based on the Government sectors in the UAE will be used to
conduct the research. At the same time, previous experience on employee development will
help to understand the manner in which the research can be conducted.
Aim of the research
The aim of the research will be to identify the manner in which the strategic planning
as well as the strategic management can help in the development of employee engagement.
The factors needed for improving the employee performance are also highlighted in the
research.

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Objective of the research
The objectives of the research include:
 To identify the strategic management elements that can promote employee
engagement
 To assess the importance of effective strategic management for the benefit of the
organisation
 To establish a connection between strategic management as well as employee
performance
 To recommend ways by which strategies can be applied to ensure employee
performance as well as engagement
Research questions
The research questions of the research include:
 What are the strategic management elements that can promote employee engagement?
 What is the importance of effective strategic management for the benefit of the
organisation?
 What are the ways to establish a connection between strategic management as well as
employee performance?
 What are recommendations that can be provided by which strategies can be applied to
ensure employee performance as well as engagement?
Scope of the research
The scope of the research is that it can help in the development and identification of
strategies that can be useful for employee engagement and performance. The importance of
strategic management and the elements that compose strategic management can be

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highlighted that can help in retaining the services of the employees. At the same time, it is
necessary to understand the manner in which changes in strategies can be maintained which
can help in the growth and development of the employees in the Government sectors. Thus, it
can be said that the research can be useful for establishing the loyalty of the employees.
Literature review
Elements in strategic management that promote employee engagement
The elements in the strategic management process include:
Competitive advantage: The competitive advantage that may be derived from the
analysis of the strategic management is the fact that an analysis of the rival companies needs
to be made so that competitive advantage can be derived. At the same time, Ansoff et al.
(2018) stated that it is necessary to ensure that the strategies used are effective for the
development of competitive advantage by providing an understanding and analysis of the
strategies that are used by the rival companies. In this regard, the strategies can be used
effectively for identifying flaws among the competitors (Noe et al. 2017).
Resource based view: The resource-based view is based on the analysis and
identification of resources, which can help in the development of effective helping tools for
an organisation. According to David and David (2016), the resources can be either in the
form of employees or in the form of financial management, which are required for the growth
of an organisation. Therefore, Hitt and Ireland (2017) stated that it is necessary to understand
the resources used and implement it in a strategic manner so that the strategies applied are
directed towards the development of the employees.
Organisational view: The organisational view denotes the organisational structure as
well as the manner in which organisational culture can be used to define the strategies

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associated with business development. Wheelen et al. (2017) stated that it is necessary to
consider the impact that the organisational view may have on the development of an
organisation. Hence, the strategies developed need to be based on the cultural aspects of an
organisation.
Importance of strategic management
According to Lasserre (2017), the importance of strategic management can be
accounted for solving the strategic tasks that can help in the effective development of
processes in an organisation. Some of the importance of strategic management includes:
 Strategic management can help struggling organisations to achieve the projected
outcomes and objectives by remaining focused on the details involved in the planning
for the strategies
 It helps in developing and providing a clear plan that can be easily understandable and
well structured so that it can be achieved
 Helps in capturing critical information and establish consistent ways to represent
analyse and review the quality of the plans
 Strategic management helps in managing the design and implementation of the
strategies by using relevant information that can be useful for gaining a competitive
advantage (Meyer, Neck and Meeks 2017)
 Strategic management helps to identify the key performances that can be used as
indicators for the development of the business. According to Morden (2016), this can
be effectively used to understand the manner in which monitoring of the strategies can
be made.
 It also helps to provide consistent stakeholder engagement and review processes that
can help in the development of employee performance as well as employee
engagement. As stated by Morschett, Schramm-Klein and Zentes (2015) full

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supported detailed information need to be provided so that altering of the competition
can take place.
 Strategic development also helps in the planning of ways to get rid of competitive
advantage so that an organisation can develop its position in the market. The
elimination of the competitive advantage provides the organisations with an ability to
perform its activities in an effective manner.
Thus, it can be said that for the development of strategic management in an
organisation it is necessary that detailed information be collected so that a standardised
process can be made for providing support in each phrase of the project development (Shields
et al. 2015). Hence, adaptable solutions are required for the development of an organisation.
Relationship between strategic management and employee performance
Strategic management is considered as the process and approach of specifying the
employee performance. Schuh et al. (2018) stated that it helps in the development of strategic
management and employee performance so that allocation of resources can be made. At the
same time, the ability of an organisation to acquire and utilise talents can be related to the
strategic management and lead to employee performance in an effective manner. According
to Iqbal, Anwar and Haider (2015), strategic management helps in the development of
organisational competency and it can be used effectively for determining the effect in which
organisational activities can be influenced for the development of resources.
Nyberg, Pieper and Trevor (2016) are of the opinion that training of employees is
provided so that the efficiency can be improved. This can help in the development of
employee performance and ensure that the application of strategic management can help
every organisation to develop its competency in the business market. Hence, it can be said
that for the development of an organisation as well as employee performance the necessity of

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developing proper and effective strategy can help in the growth of the organisation and
ensure that it contributes towards the enhancement of the employee performance. In the
words of Gong et al. (2017) employee performance can also be enhanced by applying the
strategic management process necessary for the development of potential employee
performance in an organisation.
Overview of research methodology
Research philosophy
The research philosophy that will be obtained for the completion of the research is the
positivism philosophy. Research philosophy can be of three types, which include the
positivism philosophy, interpretivism philosophy and realism philosophy. According to
Neuman and Robson (2014), the positivism philosophy helps in providing a scientific
approach towards a research while the interpretivism philosophy considers small sample sizes
and believes in the general people. The realism philosophy is a combination of the
characteristics of the other two philosophies. The reason behind the choice of the positivism
philosophy for the completion of the data will be the fact that the application can take into
account the responses of the managers of the Government organisations in implementing
strategies for ensuring employee performance.
Research design
The research design that will be considered for the proposal will be the descriptive
design. In the words of Nardi (2018) research design is mainly of three types, which consist
of the descriptive, explanatory and the exploratory designs. The descriptive research design
provides an idea about a research by providing detailed description about a data and a fact.
The exploratory design is based on identifying new data and applying it for the study. As
observed by Mertens (2014) the explanatory design helps in providing and justifying the

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explanation provided for a particular topic. In this case, the application of the descriptive
design will be used for ensuring that proper description of a data be collected that can help in
the identification of the strategies that can be implemented by the Government organisations
in the UAE to improve the employee performance. At the same time, the descriptive research
design will also provide a way to describe the concepts associated with the key terminologies.
Research samples
The research samples that are to be collected for the completion of the proposal will
be based on the interview data collected from the Government organisations. The sample size
of the data will be based on the department managers and at most 3 managers from
departments like marketing, finance and technology will be interviewed to understand the
strategic elements that can be used for employee engagement as well as to improve the
employee performance.
Research tools
The research tools that will be used for the development of the data will be qualitative
data. This is mainly because it will help in conducting the interview in a proper manner and
provide the necessary background for the development of the proposal. The research tools
used can be either qualitative or quantitative research tool. As stated by McNabb (2015) the
qualitative research focuses on the quality of the data information collected while the
quantitative data focuses on the amount of data collected which can be suitable for
completion of the research. The reason behind the application of the qualitative data is the
fact that the interview conducted about the Government organisations can be provided in a
proper manner.

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Data collection method
The data collection method is usually of two types, which includes the primary and
the secondary research. The primary research helps to gather data directly from the sources.
Each of the data gathered can be used either as a survey or for an interview method.
According to McNabb (2015), the secondary data collection method is done based on the
collection of evidence that is derived from newspapers, articles, websites and journals. These
data collection methods are effective for the proper conclusion of the proposal. For this
proposal, the data collection method that will be used is the primary research. This is mainly
because the opinions of the people working at the Government sector need to be considered
for identifying the strategies that can be implemented for completing the research.
Limitation
The limitation of the research is the fact that evidence from the secondary research
may be difficult to collect and thus, the research proposal may have to be done conducted in a
difficult manner. At the same time, ethical considerations that need to be made may be
difficult since the validity of the research may be difficult to obtain. At the same time, other
limitation can be the fact that the interview conducted may not have a significant effect since
the respondents may provide biased responses. Hence, it can be said that the limitation may
have a significant negative impact on the development of the proposal.
Ethical consideration
The ethical consideration that will be maintained for the completion of the research is
the fact that one of the data collected for the research will be used outside the research. The
data gathered will not be shared in public. In the case of responses collected for the primary
research, it will be necessary to respect the privacy of the people and not indulge in forcing
the respondents in providing opinions. The questions prepared will not be leading and will

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not manipulate the respondents in any manner. In the case of secondary research for the
literature review, the data will not be collected from unethical sources. The validation and
reliability of the data will be checked so that every data will be true. These considerations
will help in maintaining the ethical application of the research.
Risk consideration
The anticipated risk that may be developed while conducting the research is the fact
that enough evidence about strategic management and employee performance may not be
obtained. At the same time, the data of the government sectors in the UAE may be difficult to
obtain mainly because the data can be confidential. Moreover, implication of the strategic
elements in the government sectors can be risky given the fact that the UAE government
organisations are considered as settled with a vision for improvement within a decade.
Assumed outcomes and implication
The assumed outcomes that will be developed from the study will be the manner in
which organisations can develop strategic management and at the same time, ensure that
employee performance can be improved at the government organisations. It is necessary that
the strategic elements be implemented successfully so that the government organisations in
Abu Dhabi can promote the employee performance as well as ensure that employee
engagement with the government organisation can be made in a proper manner. It will also
help in the promotion of the government organisations in the country.
Timeline
April
2022
to
Novemb
er 2021
to March
April
2021
to
Novemb
er 2020
to
April
2020
to
Novemb
er 2019
to March
May
2019 to
Octobe
Main
activities