This report provides a comprehensive analysis of Wesfarmers, an Australian conglomerate, focusing on its strategic management. The report begins by identifying and analyzing the generic building blocks that influence Wesfarmers' business strategies, including boldness, integrity, openness, and accountability. It then examines the company's generic strategies, such as developing existing processes, securing growth opportunities, renewing its portfolio, and implementing sustainability. The report highlights the most important building blocks for the firm, such as cash flow generation, balance sheet strength, long-term shareholder returns, and acquisition approaches, and discusses the interrelationships between the four blocks. Furthermore, the report analyzes the market forces shaping Wesfarmers' responses, including threats of new entrants, supplier and buyer power, and competition. The report also examines Wesfarmers' international ventures, their rationale, approaches in other markets, conformity to strategic theory, and leveraged competencies. Finally, it suggests ways for Wesfarmers to improve performance and long-term sustainability, referencing strategic management theories like Industrial Organization Theory and Evolutionary Theory. The report also includes a brief reflection on module activities.