Strategic Management Report: Woolworths SWOT and Analysis

This report provides a comprehensive strategic management analysis of Woolworths, a leading retail brand. It begins with an introduction to internal analysis, followed by a detailed SWOT analysis, evaluating the company's strengths (strong brand name, loyalty programs), weaknesses (limited market presence), opportunities (brand promotion, acquisitions), and threats (rising costs, competition). The report then assesses Woolworths' key resources, capabilities, and core competencies, highlighting its efficient management, human resources, and innovation skills. The evaluation of key resources, capabilities, and core competencies is a key aspect of the report. The conclusion emphasizes the importance of internal analysis in enhancing competitiveness and identifies the need to address weaknesses and threats for sustained success. This analysis is essential for understanding the strategic positioning and potential of Woolworths within the competitive retail landscape.

Running head: STRATEGIC MANAGEMENT
Strategic Management
Name of the Student
Name of the University
Author note

1STRATEGIC MANAGEMENT
Table of Contents
Introduction......................................................................................................................................2
SWOT Analysis...............................................................................................................................2
Evaluation of Key Resources, Capabilities and Core Competencies..............................................3
Key Resources.............................................................................................................................3
Capabilities..................................................................................................................................3
Core-Competency........................................................................................................................3
Conclusion.......................................................................................................................................4
References........................................................................................................................................5

2STRATEGIC MANAGEMENT
Introduction
The internal analysis is defined as the exploration of the competency of the organization
Woolworths, cost position along with competitive viability of the company in a positive manner.
The conducting of the internal analysis helps in incorporating the measures which will provide
useful kind of information regarding the strengths, weaknesses, opportunities and threats in a
proper and effective manner.
SWOT Analysis
Strengths
Woolworths is one of the pioneer brands which
tried in introducing the modern retail brand
This is one of the well known retail brands in
the entire Australia with more than 900 plus
convenience stores (Brunswicker &
Vanhaverbeke, 2015)
The company has strong brand name along with
differentiation technique
There are different brand loyalty programs which
have been introduced by Woolworths
Weaknesses
Woolworths Company has limited kind of presence
in comparison to the other competitors in the entire
market in Australia
There is huge presence of the different online
brands in the market which can affect the
overall efficiency of Woolworths in a negative
manner (Ginter, Duncan & Swayne, 2018)
Opportunities
There is promotion of brand which can be done by
Woolworths through advertising along with other
promotional activities
Threats
The rise in the cost of the different materials from
both non-food and food departments can impact
and affect the overall profit margin in a negative

3STRATEGIC MANAGEMENT
The Woolworths Company can seek growth
through proper strategic kind of acquisitions and
the different models of franchise in the emerging
kind of economies
The opening and introduction of the new stores in
different geographies can boost the business growth
for Woolworths in a positive manner
manner
There is huge competition from the different
international players which can affect and impact
the growth and business of Woolworths
The economic kind of recession in the market of
Australia can hinder and impact the overall growth
of the firm in a negative manner (Grant, 2016)
Evaluation of Key Resources, Capabilities and Core Competencies
Key Resources
At the end of the year 2013, Woolworths tried to operate in more than 3000 stores in New
Zealand and Australia and the employees are approximately more than 18000. Woolworths has
efficient kind of management along with human resources along with wide range of the product
innovation skills along with strong brand image can create strong relationships in an effective
manner (Ginter, Duncan & Swayne, 2018).
Capabilities
On the other hand, the different capabilities are the skills of the organization in
coordinating the different resources putting them into productive usage. Woolworths tries to hire
the right people for the right kind of job which will be beneficial for the overall success of the
firm in an efficient manner (Hill, Jones & Schilling, 2014).
Core-Competency
 Innovative Abilities of the Firm

4STRATEGIC MANAGEMENT
 Branding along with Marketing of Goods and Services
 World-Class Supply Chain
 Integration
Conclusion
Therefore, this can be concluded that internal analysis has helped in analyzing the
different resources along with capabilities of the firm in becoming more competitive in nature.
With the help of the proper innovation and the integration of the different resources, this will be
helpful for the overall success of the organization in a positive manner. However, on the other
hand, this can be seen that there are different other weaknesses and the other threats which can
affect the overall efficiency of the organization in a negative manner.

5STRATEGIC MANAGEMENT
References
Brunswicker, S., & Vanhaverbeke, W. (2015). Open innovation in small and medium‐sized
enterprises (SMEs): External knowledge sourcing strategies and internal organizational
facilitators. Journal of Small Business Management, 53(4), 1241-1263.
Ginter, P. M., Duncan, W. J., & Swayne, L. E. (2018). The strategic management of health care
organizations. John Wiley & Sons.
Grant, R. M. (2016). Contemporary strategy analysis: Text and cases edition. John Wiley &
Sons.
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated
approach. Cengage Learning.