This report provides a comprehensive strategic management analysis of Woolworths Supermarket. It begins with an executive summary and table of contents, followed by an introduction outlining the report's objectives. The report examines Woolworths' mission, vision, core values, and the importance of its stakeholders, including suppliers, government, employees, and customers. It then delves into strategic plans, market analysis, and a detailed SWOT analysis. Competitors like Wesfarmers, Coles, and ALDI are assessed, including their strengths and weaknesses. The report identifies key strategic goals, prioritizes strategies, and outlines an action plan with responsible parties and expected outcomes. Strategic control and monitoring are discussed, along with a SWOT analysis of the first two strategies. A risk mitigation plan and cost-benefit analysis are also included, along with a discussion of the impact of legislation. The report concludes with a summary of the findings and a list of references.