Strategic Marketing Strategies for Amazon Go Supermarkets in the UK

This presentation provides an executive summary of strategic marketing, focusing on Amazon Go's supermarket concept in the UK. It explores the planning, development, and implementation of marketing strategies to achieve company objectives. The analysis includes the application of strategic marketing tools and techniques, such as SWOT analysis, marketing mix (4Ps), and Ansoff’s Matrix, to enhance profitability. The presentation highlights the importance of branding, using Amazon as an example, particularly its customer-centric approach and brand positioning. It delves into concepts like brand pyramid, brand positioning, and brand management, illustrating how Amazon has established itself as a high-quality, low-price provider, fostering customer loyalty and increasing the overall perceived value of its brand. The study emphasizes the benefits of brand management in improving growth prospects and achieving objectives within a specific timeframe.

Running head: MANAGEMENT
Management
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EXECUTIVE SUMMARY
The respective presentation has been able to throw light on the purpose of the strategic marketing
which plays a beneficial role in improving the progress of the company in meeting the different
objectives in a suitable manner. From the analysis, it has been seen that strategic marketing is the
planning, developing along with implementing the different kinds of maneuvers which will be
suitable for the management of the growth of the companies in a suitable manner. Strategic
marketing is the crucial elements that are needed to be implemented with the help of different
kinds of marketing tools and techniques for making the company achieve the different objectives
in a suitable manner.
The marketing planning process is the other element which needs to be maintained by the
companies as it is required to be followed by the few steps which are mandatory. The
development of the action plan through the usage of SWOT and other marketing theories such as
marketing mix and Ansoff’s Matrix are being used for achieving the higher level of profitability
in the business environment which is highly competitive in nature. Furthermore, the presentation
has been capable of making the audiences understand that there are few marketing theories and
concepts which are highly essential in understanding the marketing planning process which
includes SWOT, Marketing Mix and the Ansoff’s Matrix.
Through the help of the SWOT analysis, the different external and internal strengths,
weaknesses, opportunities and threats are being analyzed. In addition, the 4Ps of the marketing
mix has been capable of understanding how to position the different products and services in the
market that will be making the company highly efficient in improving the progress of the
company successfully. Ansoff’s Matrix helps in providing the four alternatives such as market

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development, product development, and diversification along with market penetration which will
be suitable for the company in applying the same to the products successfully.
Moreover, in the assignment, the importance of branding has been considered highly essential
which has been helpful in improving the brand image and goodwill of the company. With the
help of the Amazon company as example, the entire branding concept has been elaborated and it
has been known that customer-centric approach of Amazon has helped them in understanding the
different necessities of the audiences and trying to deliver the most suitable products and services
successfully as well. Moreover, there are different other aspects such as brand pyramid, brand
positioning and management that are being elaborated with the help of Amazon as example as
they have positioned themselves as high quality and low price company through which they are
capable of meeting demands of customers successfully.
The loyalty among the customers of Amazon has been improved through the products and
services offering which are provided by them. Lastly, it has been noticed that brand
management has been helpful in increasing the overall perceived value of the entire product line
along with brand in the specified time limit which has been beneficial for them in improving
their growth prospects successfully and within the stipulated time frame.