This report provides a strategic marketing analysis of Aston Martin's planned expansion into the Romanian market with its new electric car. It begins with an executive summary and introduction to strategic marketing, emphasizing differentiation and profitability. The report then delves into a PESTLE analysis, examining the political, economic, social, technological, environmental, and legal factors influencing Aston Martin's success in Romania. Various market entry modes are evaluated, with a recommendation for strategic alliances. The report also explores market segmentation and targeting strategies, considering demographic factors. The report concludes with a discussion of Porter's Generic strategy and provides references. The content is a student's work, available on Desklib, a platform offering AI-based study tools.