Analysis of Strategic Marketing for Bucharest Tourism and Hospitality

This report provides a comprehensive analysis of strategic marketing within the tourism and hospitality sectors of Bucharest, Romania. It explores key aspects of destination marketing, emphasizing Bucharest's cultural and historical significance as a major tourist attraction. The report delves into marketing and sales strategies, considering both internal and external factors, including political stability, climate changes, and economic parameters. It examines the importance of strategic partnerships with various entities, such as medical associations, historical departments, art distributors, and transport facilities, to enhance the tourist experience. The report evaluates existing marketing plans, identifies areas for improvement, and proposes innovative strategies focusing on pricing, product diversification, and employee productivity to enhance the city's appeal to a global audience. The conclusion highlights the significance of strategic decision-making in fostering long-term growth and diversification in the tourism sector. The report also includes a detailed list of references from books and journals.

Strategic marketing for tourism and
hospitality


 INTRODUCTION 3
 TASK 1 4
 TASK 2 6
 TASK 3 8
 TASK 4 10
 CONCLUSION 12
 REFERENCES 13

TABLE OF CONTENT

 Strategic marketing for tourism and
hospitality is one of the most integral
function which destination marketing
managers undertake for analyzing
preferences of customers in changing
dynamic tourism industry, where leisure
travel market share is on high increase.
 This report explains the various aspects
of destination marketing essentials
within Bucharest , capital of Romania
which is one of the most beautiful city
in world having high tourist attraction
every year which has enhanced its
global image for tourism worldwide.

INTRODUCTION

 Bucharest has been recognized as
one of the most beautiful city of Europe which
has large cultural history attached to itself and
the demographical enhancement in building
vast economic progression has leveraged huge
tourist attraction from around world.
 Bucharest is an interesting and bustling city
with high force of entertainment within its
core values, to promote cultural belonging and
high historical representation of all scenarios.
 There has been immense focus given to
destination marketing in country of Romania
where Bucharest is sole attraction city having
large entertainment avenues to seek people
attraction and has leveraged huge profitability
revenues among all industries of tourism
departments
TASK 1

 The development of innovative marketing and sales
strategies in hospitality and tourism companies at
Bucharest can be analyzed by the fact that there is
major focus on building cultural aspects, strong
historical representation of all ethics and the diversity
within its history.
 World has recognized Romania country as one of the
most beautiful place on earth to experience beautiful
landscapes, serene beauty of historical buildings and
artistic avenues which have enabled to represent as
one of the most diversified country among Europe.
 Marketing and sales strategies by destination
marketing managers are made on basis of connecting
people around world to the various websites and
cultural history portals of places in city which they
can explore while visiting Bucharest.
Marketing and sales strategies

 There are various external factors in macro environment which gives competitive
growth to internal tourism companies in hospitality department at Bucharest, being
capital and biggest city of Romania. The political stability within Europe continent
as whole, climate changes all over world and the changing economic parameters are
some of the most important segments which affect customers travel opinions.
 Destination marketing managers are highly operative in bringing strong efficiency
of respond to all external changes in business world of tourism, hospitality with
which city can establish strong place among travelers
 The Brexit decision of UK to impart from European Union has affected various
travel companies price strategies in UK to operate their tour activities to Bucharest.
Political changes and the instability factors have highly affected travelers decision
to opt for European countries.
 Bucharest is one of the most diversified cultural city of Romania, where major
proportion of travelers are from UK, but the changing situations have impacted
various scenarios stability on diversified parameters.
External factors

 One of the most important external factors
which influence marketing, prices strategies for
tourism and hospitality companies at Bucharest
is the massive force of promotion done by
various countries in Europe.
 The continent on whole gives huge competition
to other parts of world in receiving world’s
largest percentage of tourists, travelers which
impacts the various scenarios of Bucharest
pricing, selling strategies and in implementing
research break through to deliver high quality
services.

 Strategic partnerships within destination at
country enables tourism and hospitality
companies to serve travelers and tourists from
around the world coming at Bucharest to
experience high quality experience and
diversified services enable them world class
amenities which builds country’s goodwill.
 Tourism industry is foremost important arena
in enhancing country overall economic
parameters, leveraging strong innovation in
products and services which builds destination
management operations.
TASK 2

 Strategic partnerships with medical associations,
hospitals enable hospitality companies to deliver
high class safety services for all group customers,
travelers who come to visit Bucharest.
 As the global climate is going under rapid
changes, health perspectives of travelers is an
important arena which travel companies need to
focus on for building their potential services.
 Strategic partnerships with nearby medical
operators, doctors and health practitioners will take
proper care of all tourists who come for travelling.
Partnership with medical
associations:

 As there is large cultural history hidden
behind Bucharest country which represents
high ethnic development over ages ,
partnerships with historical departments at
tourist places will enable tourism and
hospitality companies to serve travelers with
diverse portfolio services.
 Bucharest tourist places, buildings
personify majestic cultural belongingness
and high class demographics is an important
arena which travelers around world are
actively looking for.
Partnerships with historical
departments:

 Strategic partnership business models with local art
distributors will add to portfolio of tourism,
hospitality companies at Bucharest as the cultural
heritage is an important factor which travelers seek
to learn and cherish.
 Local art distributors will enable destination
marketing planners to connect travelers from
around the world to innovative products, services.
 There can be events organized, documentaries
sessions and local exhibitions must be encourages
as new portfolio products, services by tourism
companies which will not only add to entertainment
context of travelers, but also highly build global
legacy of Bucharest.
Partnerships with local art
distributors:

 Strategic partnerships with transport facilities
is an important area of providing high quality
travel experience for customers and travelers
when choosing specific country. Transport by
all mediums and preferences of customers
add to portfolio of tourism, hospitality
companies as they build goodwill of internal
management.
 There is high competitiveness among
logistics department while serving travelers
around world, as many brands and
companies are coming up with high quality
services for comfortable tourist’s experience.
Partnerships with transport
facilities: