MG529 Strategic Marketing Report: E45 Brand Analysis and Plan

This report provides a comprehensive strategic marketing analysis of the E45 skincare brand. It begins with an introduction to strategic marketing and the E45 brand, followed by a detailed market analysis, including market size, competitor analysis, and a PESTLE analysis to understand the external business environment. The report then evaluates E45's current marketing campaign, focusing on its goals, target audience, and messaging. A customer persona and stakeholder analysis are also included. The report concludes with a strategic implementation plan, utilizing the RACE framework to outline recommendations for digital marketing and audience engagement. The report aims to assess the effectiveness of the current marketing campaign and provide insights for effective engagement on digital media platforms.