Strategic Marketing Essentials for Lodging and Hospitality Businesses

The case study analysis focuses on understanding the critical elements of strategic marketing that contribute to business success. By examining specific instances from different industries, students will gain insights into how market positioning, product differentiation, and customer-centric strategies can create a sustainable competitive advantage. The assignment emphasizes evaluating financial outcomes, brand strength, and customer loyalty resulting from effective marketing practices. Students are expected to present their findings in a structured report that highlights key lessons learned and potential areas for improvement.

MARKETING
ESSENTIALS

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1 ...........................................................................................................................................1
P1 Key roles and responsibilities of the marketing function......................................................1
P2 Roles and responsibilities of marketing related to the organizational context......................3
TASK 2............................................................................................................................................5
P3 Marketing mix to the marketing planing process to attain business objectives.....................5
TASK 3........................................................................................................................................10
P4 Marketing plan for Cadbury................................................................................................10
CONCLUSION .............................................................................................................................13
REFERENCE.................................................................................................................................14

INTRODUCTION
Marketing is most essential process of every company because it is concerned with the
selling and purchasing of different types of products and services (Dudek and Dudek, 2013).
This aid to increase the profitability of organisation in proper manner. It also acknowledge
various customers about different products and services which are newly introduced by
company. Marketing is the process which deals with to implement various strategies which are
ascertain by organization in order to accomplish goals and objectives of company in effective
manner. Along with this, it plays a significant role to improve the quality of different products
and services which are provided by the organisation to their loyal customer. This aid to stand
before the different competitors present in the marketplace. In this report, Cadbury is the chosen
organisation which provide milk products and different flavours of delicious chocolate to their
different customer which are present in marketplace. This report explains about the different
functions which are related to the marketing in order to ascertain effective outcomes in proper
manner. There are different factors of marketing mix which are explains in this assignment by
the Cadbury increase the level of profit as well as performance of company (Bernstein, 2018).
TASK 1
P1 Key roles and responsibilities of the marketing function
There are various types of strategies and policies which are concerned with marketing
which plays significant role in order to maximise the level of profit and gather large number of
revenue from the marketplace. In present era, marketing plays a significant roles in order to
acknowledge different customer about various products which are launched by the Cadbury. So
customer can by those products for their basic use in their daily life like different types of milk
products are consumed by the different customer at regular basis (Cooper and et. al., 2014). It
aids to retain the customer with company for the longer period of time. There are various types
of tools and techniques which are used by company in order to attract large number of customer.
It also produce different types of new and innovative chocolates and other milk products for their
customer which aid to sustain strong position of the marketplace. As Cadbury is the strong and
sustainable brand but the management of company ascertain strong marketing concept which aid
to build strong communication channels which help to determine the different needs and want of
the customer which aid to produce new and innovative products which improve productivity of
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products in proper manner. In order to attain effective results, company needs to focus on some
points which are mentioned below in order to improve the level of performance of company
(Gilligan and Wilson, 2012). Product: It is one of most essential factor which provide different types of products to
different customer as per there demand made by different customer. Organisation put
their effort in order to accomplish different types of need and want made by the customer
which aids to increase the profitability of company in proper manner. So far, Cadbury is
concerned on to provide new range of products to their customer. Here marketing plays
an important role to provide different types of products to the customer in marketplace. Price: Company need to implement effective price strategies which aids to increase the
level of profit of company in proper manner. This aids to increase sells of different
products in proper manner. It is responsibility of management of organisation to put
right price of different products which aid to increase the sells of different products in
proper manner. With helps of marketing company can ascertain the trends which are
ascertain by different rivals present in the marketplace (Mettler and Guiberteau, 2011). Selling: This is most essential products of organisation because this is concerned with
selling of different products which aids to fulfil need and wants of different customer in
proper manner. It is responsibility of marketing manager of Cadbury to implement
advance distribution channel which aids to make availability of different types of milk
products in marketplace. So that customer can easily purchase different products in
effective manner. This aids the company to satisfaction level of different customer which
are present in the marketplace. Promotion: In order to increase the number of customer company needs to implement
effective promotion tools and techniques which aid to create strong relationship with the
customer in proper manner. The marketing manager of Cadbury take help of social
media, newspapers which aids to promote their products in proper manner. This aids to
increase the performance level of organisation. Financing: This is most important element which aids to perform different function of
organisation in proper way. Without proper distribution of funds company cannot
accomplish any functions in proper manner. Due to lack of funds organisation do not
able to manufacture different products as per the desire of customer (Brereton, 2015).
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 Distribution: The marketing manager needs to implement various types of new and
innovative distribution system which aid to make availability of different products in
proper manner. So Cadbury able to provide different types of milk items to the different
customer in short period of time. It helps to stand before the different rivals present in
marketplace (Purvis, 2016).
 MIS (Management information system): The marketing manager of Cadbury collect
different types of information which are concerned with different demand and desire of
the customer in proper manner. It aid to implement different types of new and advance
technology which aids to perform different function and operation of organisation in
proper manner. There are different types of information which is gathered by marketing
manager which aids to take final decision about different operation which is performed
by the company. This system gives information about condition of market in proper
manner and according to the those information marketing manager can implement
different types of changes at regular interval of time period. This system gather
information about the different types of strategies which are implemented by
organisation.
P2 Roles and responsibilities of marketing related to the organizational context
Marketing department of any organisation put their effort to build a sustainable brand in
the marketplace by implementing different types of strategies. It is very essential for organisation
to provide different types of products and services at reasonable price so that it can attract large
number of customer and also generate large number of customer in proper manner. By this
organisation can increase rate of sales of different products which are made by the milk and other
products in proper manner. Cadbury deals with to provide different types of milk products and
chocolate and many other products which are mostly like by the children. There are some
effective role and responsibility which are concerned with the marketing which aid to manage
the different functions of marketing. These roles and responsibility are describe below: Department of finance with function of marketing: Finance department is most
important department of any organisation which allocate abundant amount of funds in
order to accomplish different functions of organisation in proper manner. The marketing
department and the finance department of organisation are interdependent with each other
(Bird, 2012). Because due to lack of capita company do not able to produce different
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types of products which are liked by the customer. So it is most essential for the customer
in order to make proper arrangement of funds which aids to accomplish demand and
desire of customer in proper manner. Sale department with marketing: This department is focus on to offer different types of
products in order to target the customer as per their made demand. The maekting
department also perform its function in gathering of different information which are
concerned with the different customer in proper manner. Marketing department of
Cadbury put its effort in order to stand before the different rivals present in the
marketplace. It also aids to increase the number of customer and aid to generate large
number of revenue in proper manner. Research and development department with marketing function: It is responsibility of
the marketing manager is to conduct market research in order to know the demand and
desire of organisation in proper manner. This aids to collect the various information
which help to produce different types of new flavoured product which is made up of
milk. These research techniques aids to collect different views of the customer in order
to capture large number of shares in the marketplace. The management of Cadbury can
ascertain the strong image in the marketplace ( Lanier and Lanier, 2017). Operation department and its relation with marketing function: In order to attract large
number of customer it is necessary for the organisation to improve the quality of
different products in proper manner. So company needs to implement different types of
new and advance tools which aids to produce qualitative products for its loyal customer.
This is also responsibility of marketing manager is to gather information about the
different trends which are ascertain by the organisation in proper manner. Human resource department with marketing function: The human resource department
of Cadbury needs to recruit expert employee which able to produce different types of
delicious products for all age group customer. The marketing manager of company needs
to produce different types of qualitative products which are consumed by different
customer. This aids to generate large number of customer in proper manner.
 Marketing functions of IT department: This department implement different types of
tools and techniques which are used to gain various information about different trends
which are ascertain by rivals present in the marketplace. The marketing manager of
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Cadbury the different information which are concerned with the raw materials which
used to produce different types of products in proper manner. This aids to accomplish
demand and desire of customer in proper manner.
These are the above mentioned roles and responsibilities which are interdependent with each
other which helps to attain goals ad objective of organisation in proper manner (Ahrens, 2011).
TASK 2
P3 Marketing mix to the marketing planing process to attain business objectives
Department of marketing is most essential department of organisation which aids to
acknowledge different new products to its loyal customer. In order to maximise the level of
profit of company the element of marketing mix plays a significant roles in order to attract large
number of customer which helps to increase level of profit of company in effective manner. The
company implement different types of strategies which aid to know the demand and desire of
customer in proper manner. These strategies fulfil the demand and desire of customer in proper
manner.
As Cadbury is a multinational enterprise which perform its operations in almost 50 nations
throughout the whole world. It deals with to produce delicious milk chocolates the crème egg
and roses selection boxes and other various products. It implement different element of
marketing mix in order to compete its rivals company Nestle. It also aids to accomplish different
types of strategies which are implemented to achieve aims objectives of organisation in proper
manner. The different element of marketing mix are like products price, place, promotion,
people, process, physical evidence. These are element of marketing mix by which Cadbury can
sustain strong position in different marketplace and also focus on different trends which are
ascertain by different rivals in proper manner. In order to determine these factors of marketing
mix are analyse by making comparison between two organisation which are performing their
business in same sector.
Element of marketing mix Cadbury Nestle
Products Cadbury perform its operation
which is concerned with the
service industries which is of
unique kind. There are
Nestle focus on to provide
beverage like coffee named
Nescafe, which is one of the
most liked brand by different
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different types of products
which are manufacture by the
organisation deliver as on the
memorable, exiting and the
great day out. There are
various variety of chocolates
like five star, Perk Cadbury
eclairs. In the biscuit segment
it produces premium Oreo. In
the segment of beverage
Cadbury produces Bournvita
which is ascertain by large
number of customer. It is
leading producers of chocolate
throughout the whole world.
people. It also launch new
products like Nestea. It also
manufacture various milk
products. It also manufacture
new segment of different types
of products like Maggi noddles
. It also create an umbrella
products which includes
Maggi sauce, Maggie sauce. It
also produce many range of
chocolates like Kitkat,
Munch , Milky bars, the newly
launched named Alpino which
used by the company to
replace the diary milk,
products.
Price This organisation implement
effective pricing strategies in
order to increase the new range
of products. It provide very
reasonable price for all its
products. There are different
types of products which are
produced by company
according to the buying
behaviour of the customer. The
products which have high
quality the price of that
particular products. Products
like perk, five star and eclairs
give the taste of Cadbury at
The price is dependent on the
market of every person
products. The strength of price
of different products of Nestle
comes from its packaging
options. Customer can make
his own choice based on his
consumption. In other like
Kitkat and Munch, due high
level of competition with the
different products. It seems
that there is similarity in price
of different products of both
companies (Friis, 2012).
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reasonable price. There are
low variety of products and
also have the high quality of
products. Cadbury position its
products on different festive
Place Cadbury focuses on rural
marketing of organisation is
known to be weak but there is
less number of demand made
by the customer. The Cadbury
chocolate produced in
Bournville. Organisation is
provide different types of
service s in almost 200 more
countries. Cadbury has a
strong present in the
marketplace.
As this companies follows the
FMCG strategies which is
concerned with the different
breaking the bulk. There are
two forms of distribution
which Nestle has. The
company channel is known to
be strong with a good
marketing and sales network
for channel distribution. Nestle
offers different types of trade
discount offers and different
types of tactics to keep the
channel which are
implemented by the
organisation.
Promotion There are different types of
promotional techniques in
order to in order to increase
the ales of different products in
proper manner. As the
Cadbury has a commercial
base where the customer buys
the chocolates is purchase in
bulk Cadbury implement
This brand is focus on to
improve the quality of
different products and the
witty and innovative campaign
of Maggie. Nescafe focuses on
the values and the good things
in life, it uses some slogans,
titles and many other methods
to promote it products in order
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different types of strategies in
order to promote different
items. Cadbury promote its
products item by the different
holdings, and standees and flex
banners which are used by the
organisation (Gillespie and
Riddle, 2015).
to increase the number of sales
of different products. Nestle
implement different types of
strategies which are uses by
the organisation are like TVC
and ATL marketing. It also
promote its products by the
online mode. Nestle is a brand
which has strong products as
well as marketing and this
company has strong brand
values.
People This company produced dairy
milk at the factory which
prepare chocolates in
Bourneville in Birmingham.
When this is produced then it
goes for quality check and it is
transported to the stockroom
Cadbury sells more then 200
types of chocolates and other
products which are most
likely b the people in order to
increase the productivity of
different types of products in
proper manner. It also hire
those employee who have
experience of manufacturing
of different type of chocolates
products and they can also
manufacture different types of
Nestle recruit different various
employee in order to
accomplish different types of
operations of organisation in
proper manner. There are
different types of services
which are performed by the
organisation. It aids to
improve the quality of
different types of products
which helps to attract large
number of customer and
increase the rate of sales of
different products. There are
different types of consumers
which like to buy the different
products in order to ascertain
the effective result in proper
manner. Nestle implement
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milk products which aids to
different types of products in
effective manner.
different types of strategies in
order to accomplish different
types of strategies which are
ascertain by the organisation in
proper manner.
Process Cadbury implement new and
innovative methods which are
used by the management in
order to produce new range of
products in effective manner.
It also put its effort in order to
reduce the wastage of different
types of products which aids
to increase the sales of
different products in effective
way. It focuses on the
packaging of different
products which aids to
increase the awareness of
value of brand of company. It
also available in different sizes
by which all levels of customer
ca buy their products in order
to increase the sales of
different products in proper
manner.
Nestle implement different
types of strategies by which it
produce different range of
products in proper manner.
There are different types of
techniques which are used by
the management which are
used by the organisation in
order to produce tasty healthy
products which are used by the
organisation in order to
perform different operation in
proper manner. The
management of Nestle
introduce different types of
processing equipment which
aids to perform different
operation of organisation.
Physical paradigm As this organisation perform
different operation of business
through out the whole world
which known for their
On the other hand this
company focus on to introduce
new flavour of coffee and also
introduce the taste of
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