Strategic Marketing Plan for IKRA Accounting and Audit Firm - 2020

This report details a strategic marketing plan developed for IKRA, an accounting and audit firm aiming to expand its business in the Asian market, starting with Myanmar. The plan includes a thorough situation analysis, market summary highlighting the dynamic South Asian environment and its economic growth, and target market identification focusing on companies with annual profits above $1.5 million. It outlines market demographics, marketing goals and objectives, and a detailed industry and market analysis using Porter’s Five Forces and PEST analysis. The report defines the target customers, the brand's mission and vision, and strategies and tactics for product, price, place, and promotion. It also includes an implementation and contingency plan with a timeline and responsible departments, along with financial projections and an evaluation and monitoring framework using the PDCA strategy. The plan aims to secure IKRA's position in the competitive Asian market, offering accounting and auditing services to companies in the medical, manufacturing, and healthcare industries. The report emphasizes the importance of adapting to the diverse cultures and technological advancements in the Asian environment to achieve its objectives.