Kellogg's Strategic Marketing Plan for Launching New Products in India

This report details Kellogg's strategic marketing plan for the Indian market, focusing on launching new products tailored to Indian tastes. It begins with an executive summary and introduction, outlining Kellogg's mission to shift Indian breakfast habits towards healthier options. A PESTLE analysis assesses the political, economic, social, technological, legal, and environmental factors influencing the market. The report then examines Kellogg's internal competencies through a value chain analysis. It establishes SMART objectives, develops a marketing plan including product strategy, segmentation, targeting, and positioning, and provides a marketing mix analysis. A promotional plan and marketing budgets are also included, along with key metrics to evaluate the marketing campaign's effectiveness. The report concludes with a summary of findings and recommendations for Kellogg's to successfully penetrate the Indian market and promote healthier eating habits.