Report on Strategic Marketing Management and Apple's Strategies

This report provides a comprehensive analysis of Apple's strategic marketing management, examining various aspects such as the marketing planning process, Porter's five forces, the STP model (Segmentation, Targeting, and Positioning), and the marketing mix (Product, Place, Price, Promotion). It delves into Apple's segmentation strategies based on demographic, socio-economic, and psychographic factors, as well as its targeting and positioning approaches, emphasizing quality and price. The report also discusses the significance of branding, including brand awareness, brand creation, and brand positioning, highlighting how these concepts strengthen both individual products and the overall business. Furthermore, it explores the integration of marketing concepts to engage customers through storytelling and long advertisements, concluding that effective strategic marketing management is crucial for surviving in competitive markets. The document emphasizes the importance of planning, execution, and implementation in achieving prescribed goals and objectives, making it a valuable resource for understanding Apple's marketing strategies and their impact on the company's success. Desklib provides a platform for students to access this and other solved assignments.

Marketing
Strategic marketing
management

COMPANY PROFILE
 Apple is a multinational company.
 Headquatered in cupertino, california.
 They design develop and trades
electronics, software of computer and
online services.

Strategic marketing
 It is a method of design, developing and
executing operations to obtain a competitive
advantage in their chosen niche.
 It is a management function within an
organization which seeks to make a profit by
managing the resources of the firm and
activities to classify and satisfy the desires
and requirements of the customers and
deliver good value than the competitors
(Wilson, Et al, 2012).

Purpose:
 Leads the strategic planning process
 Lead and manage the new product and
service development process
 To understanding the marketing
concepts
 To determine the use of the resources of
an organization and tactics to achieve
its specific objectives.

Marketing planning
process
Market Assessment
Customer needs
External environment
Competitive analysis
Positioning

Product life cycle
Introduction
Growth
Maturity
Decline
time
3.8
4.2
4.6
5
Series 1
Series 1

Porters five forces
1. Threat of new entry:
 High investment of capital
 Commoditized market creates it tough
to differentiate
 Considerable supremacy of wintel
platform and less cost big scale
players(Dell, Gateway, HP, IBM)
 Oligopoly (Baxter,2019).

2. Bargaining power of buyers:
 PC and new application’s end users are
generally loyal
 Inadequate knowledge about price making
(Nakatani, Et al, 2018).
3. Threat of Substitutes:
 PC are available in numerous shapes
performances and ranges of prices
 Rivalry is very high
4. Bargaining power of suppliers:
 Greatest components are commotized,
though Intel, IBM become central (Li, 2019).

STP model
 Apple’s segmentation
1. Demographic: life stage, age, country
of birth
2. Socio-economic: education, income,
occupation
3. Psychographic: personality lifestyle
(Camilleri, 2018).

 Apple’s targeting
1. Wide targeting
2. Segregated marketing strategy
3. Creation of tradition market programs
to suit every target market
4. Apple is well synchronized and is
capable to accommodate the plan

 Apple’s positioning
1. Position by quality and price
2. Launching of new series of iPhone and
rise in market share
3. The product of Apple is generally
famous to be expensive
4. Cheaper, affordable mobiles will now
be available to market

Marketing mix
 Product
 Place
 Price
 Promotion