Strategic Marketing Management Planning: A Report on KK Supermarket

This report provides a comprehensive analysis of the strategic marketing management of KK Supermarket. It begins with an introduction to marketing strategies and their role in achieving organizational goals, followed by an examination of the role of strategic marketing, including identifying target customers, uncovering opportunities, and building strategic plans. The report delves into the strategic marketing planning processes, such as setting goals, defining the mission, conducting situation analyses, and developing marketing strategies. It then explores the links between corporate strategy and marketing, detailing KK Supermarket's mission, vision, and goals. The report further examines the skills, competencies, and tools used in strategic marketing, including Porter's Five Forces, PESTAL analysis, and SWOT analysis. It also discusses the links between strategic positioning and marketing tactics, such as segmentation, targeting, and positioning. Additionally, the report covers strategic marketing techniques like consumer behavior, patterns of use, and brand loyalty, as well as a plan to monitor and control strategy options. Finally, it addresses how to respond to changes in the marketing environment and provides strategic marketing responses, concluding with an overview of the key findings and recommendations for KK Supermarket's marketing strategies.

Strategic Marketing
Management
Planning

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Role of strategic marketing...................................................................................................3
1.2 strategic marketing planning processes.................................................................................4
1.3 Links to corporate strategy....................................................................................................4
TASK 2............................................................................................................................................5
2.1 skills and competencies the tools used to develop a strategic marketing strategy................5
2.2 Links between strategic positioning and marketing tactics...................................................7
TASK 3............................................................................................................................................8
3.1 strategic marketing techniques..............................................................................................8
3.2 A plan to monitor and control the Strategy options..............................................................9
Task 4...............................................................................................................................................9
4.1 To respond to changes in the marketing environment..........................................................9
4.2 Strategic marketing responses.............................................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES: ............................................................................................................................12

INTRODUCTION
Marketing strategies is the process of defining direction, making decision and allocating
resources to pursue the strategies . The strategies describes how the goals will be achieved by
using the resources in the organisation (Renz, 2016). Strategies in marketing management
reflects organisation mission and focused the process of existing marketing plan. Strategies helps
organisation to achieves new targets and implement marketing programmes . This case is about
how marketing strategic plans works in an organisation. Also, it will discuss about the role of
strategic marketing planning and processes. In this report is about in skills and competencies and
tools used to develop a strategic marketing strategy . In this report the organisation taken is KK
supermarket .
TASK 1
1.1 Role of strategic marketing
Identify target customer – Strategic marketing management is a process of making decision for
different marketing plans, it is designed for target customer. Identifying target customer by
organisation it helps to increases more profits to establish a loyal customer base . Market
research is done to find new customer and implement different strategies. Strategic management
helps to identify customer in better way (Austin & Pinkleton,2015) Scarborough,
(2016))Segmentation helps to find the new customer in the market. Marketing strategy in
organisation helps to find out different segment.
Uncover Strategic Marketing Opportunities – this role in organisation may generate additional
opportunities. strategic mangers organise marketing team to seek out challenges in organisation.
It has to create the new market for the organisation. This system helps in generating more
profits. Management identify solution to problems that organisation competitors are not aware .it
helps organisations that creates different objective of corrective management . It has uncover the
strategic management for the equation or market segment . It helps for the customer of the
market related fluctuation
Build Strategic Marketing Plans – different management involve the poverty for the quality for
the market segment . It helps for the equity that the responsible for the organisation, marketing
planes effects the business of the organisation . It build different strategic in organisation to
foced on the environments for the different process in the market .

1.2 strategic marketing planning processes.
Set goals and objectives – strategic marketing planing helps to set goals and objectives for the
organisation . It helps to sustain the organisation by finding out different market segment.
Strategic management helps to improve goals and environment in the market segment. Set
objective helps for the organisational situation on the market structure . It helps for setting the
goals in organisation that helps for achieving the market global. It has to sustain the various
segment that helps for the organisation for particular environment .
Mission – KK supermarket mission in all retail services . Organisational find the different market
segment for the implementation for the market , it helps for the different products of customer
that effects on organisation market (Wrenn & Mansfield, 2014) .It helps on the market that
revealed the market segment. It is assailants that organisation have corporate objectives . It
helps on the market situation on the market correctiveness. It helps for the correctiveness on the
market that helps for the dedicate marketing strategic on the market of the organisation
Situation Analysis – strategies marketing management helps for analysing situation in
organisation . It helps that focusing on the products, understand customer need , and core to its
mission and fostering a collaborative work culture. It helps for the sustainability for the
organisation suitable strategic that helps for the organisational value on the market . Situation
analyses help for the corrective analytical situation on the particular segment that helps for the
profitability.
Marketing Strategy - Organisation follows different marketing strategies that helps for the
corrective plans for new segment . Different customer needed various products , it helps to find
new customers. Stargate implements and its affects that productivity for the organisations that
helps to development of different strategies (Schaltegger, Burritt & Petersen, 2017) .This have
to implements new ideas in market . It helps for effective ways to understand the organisation
correctiveness . It helps that organisation of market condition includes all the advertisement
concept that applied . Its effects on the market realign services that helps for theoretical part for
the organisation equation on the market.
1.3 Links to corporate strategy.
Mission –
 to continue the rang from reputed vendors and suppliers,

 to continue develop a product
 maintain competitiveness better value for money of different product
 instil customer confidence through professionalism services.
 Different social obligation fulfil as a responsible corporate citizen through adherence to
professional ethic in all areas of our business dealings .
 Build Strong corporate identity and image
 partnership with business partners, associates, vendors and suppliers.
 Team spirit among all staff and across all levels.
Vision –
 to provide consumer convenience globally
Goals-
 KK supermarket provide store retaliate products . it has to Sandinista the every
segmentation of product will be correct for the market .
 KK super market build strong identity and image in global market . It helps to understand
organisation for customer taste and preferences.
 to maintain competitive better value for effective responsible corporate citizen in
professional ethic
TASK 2
2.1 skills and competencies the tools used to develop a strategic marketing strategy
Porters five forces -
supplier bargaining power –KK supermarket have different suppliers . It is affected by the
number of suppliers of key aspect are , how much it would be the cost a KK super market that
switch from one supplier to another.
Power of customer – KK supermarket is focused on retiral market. It has affected by how
buyers or customer a company has that significant each customer (McCamley & Gilmore,
2018). It has small and powerful clients based in retail that more power is holds.
New entrants into industry – KK supermarket is a retail company which is commonest for new
star ups for any one star with new entrant . It helps for the effective ways to effective
competitors. The less time and money it costs for a competitor to enter company market and be
an effective competitor.

Threat of Substitutes – KK supermarket have different retail product or service that pose a threat
and competitor can be used substitute (Hill, 2017). Customer rely on a company to provide a
tool or service that can be substitute for the market with another tools .
Exciting competition -KK super market have number of competitors and there ability threaten
organisation . The large number of competitors, along with the number of equivalent products
and service .
Pestal analyses
 political – KK supermarket is located in Malaysia . This contrite have stable political
condition , it affects that KK supermarket running s business very frugality and smooth .
It helps to organisation in effective ways . In order to prosper in a business political
country should be strong or else the supply of products will be blocked and the mail its
self will be closed for along time
 Economical factor – kk super market able to establishes it self in the enter in city with
shot period of time it generates economical. It helps for the effective ways that
considering . The environmental issue for the organisation .
 Social factor - KK super market provide values and saving to shopper but its still the
citizen are related for the market (McDONALD, 2016). People thinks that big mall have
product with a high rate and prefer buying goods from small shops in their surrounding.
KK supermarket reduced prices that increasing level of sociality .
 Technical – KK super mate have technical factor that have to improves the quality of
different products and service . It has to appropriate the activity , technology is
everywhere. KK supermarket used different technology to sustain the business. The
billing system , payment through card, C.C. tv cameras, computer etc.
SWOT analysis
 strengths -KK is operating 24 hours in a day , it has wide presence especially in the
residential area.. One of the advantage is short er queue and improved customer service at
the payment counter .it is home ground and strong from the govern meant under local
with a strong management team in meaning

 weakness – KK has a history of high number of robberies with eleven cases in ten days as
reported in local news paper. Although KK is not the only target of store robbery and the
number of case has reduced today (Lidstone & MacLennan, 2017). It shows the
management is not doing enough to completely secure their outlets.
 Opportunities – KK supermarket can expand its business in different countries like India,
china etc. they can also enter in new market in Malaysia also they can develop new
product and services according to the need of customer .
 Threat – the major threat kk super market is having is entrances of new business in retail
sector this can affect the growth of company another threat is fluctuation in taste and
preference of customer
2.2 Links between strategic positioning and marketing tactics
Segmenting - it involves to finding consumer with different need exist . In they market some
speed and performance while other area much more concerned about roominess and safety . It
holds true that specialize in meeting the needs of one group of consumers over another tend to be
more profitable .market segment helps to find group of different customer .
 Demographic - KK super market helps to find the customer according to demographic
condition , it helps to find curious according to race , gender, martial status, age
(Solomon & and et..al 2014). It facets the customer and its affect the variability for
the effective customer segmentation
 geographic -KK supermarket challenges that improves its products according to
geographic ways. It helps for the elected state , region, community , group of
countries. It helps to continuant the level for different segment for the products
 psychological – day by day people changes self taste and preference , KK
supermarket changes his products according to customer taste and preferences .
targeting – it helps to targeting customer segmentation in different ways . It helps for the
corrective targeting situation . It helps for the corrective equation on the market section .
Different type of customer segment helps to improves organisation business.
Positioning – KK supermarket placing products in different ways that customer find its customer
easy and n . It is also improves the productivity and sales. Its positing the market that relating
the structure of the market .

TASK 3
3.1 strategic marketing techniques.
Consumer behaviour – any organisation knows about consumer behaviour that affects market .
Consumer behaviour is the sector of the market , and help to implement new product according
to customer taste and preferences . It helps to find different types of customer that helps for the
effective ways for the productivity for the customer (Perreault, Cannon & McCarthy, 2015).
For particular reason the helps to sustain the consumer behaviour for effective ways that
perfection on the customer satisfaction .
 Patterns of use – different types of consumer have different pattern . Organisational have
to understand that which patten is effective for the business growth . It helps that
customer satisfaction on the customer effects .
 Brand loyalty – customer brand loyalty of is important for the organisation . It helps to
consist sales in particular customer . Also it improve brand loyalty with the customer
satisfaction .
 Price sensitive – consumer behaviour is most important thing is price sensitive for the
equation on the market .it helps for the corrective equation on the market segment that
helps for the customer effectiveness on the market segment .
Customer life cycle - customer life cycle is a term used to describes the progression of step a
customer goes through when considering ,purchasing , using and maintaining loyalty A plan to
monitor and control the services .
 Awareness – relationship with the customer is effective for marketing in organization
they first become aware of the existence of organisational brand , product, or services .
 Engagement – customer making a more significant purchase(.Banerjee, (2017). It helps
that particular reason for effective customer countability in segmentation Different
segments have to appropriate the market structure that helps for the organisation structure
will be able for the customer.
 Evaluation – every customer goes through some version of this stage , whether its months
of research and comparison or just before making decision . It helps for the effective
ways that corrective evaluation on organisation .

 Purchase - organisation focused consumers make their final decision , that provided the
helps for the evaluation on the market . It helps that the quality for the corrective action
on the market structured .
3.2 A plan to monitor and control the Strategy options
 Marketing Leader – organisation improves sales and lead with their productivity for
sustain the market it is important that marketing leader will be appropriately work in
organisation . It helps that the marketer lead the different segment and effective manners
for the corrective action on the market (Baker, 2014) .It has to continuing the equation
on the market segment .
 Marketing Challenges – different market have different challenge to solve the effective
variable segments . It helps that the implements for the market structure on variable
controlled on the market corrective its effective ways to present the market related
equation on theoretical part.
 Marketing Follower – it role that organisation follows the conditions step but not
implements the market structure . Marketing helps to understand the effective role of the
market implementation its effective place on the market structure that creating the helps
for effective marketing
 Marketing Niche – it involve sub segment product of organisation . Market segment helps
to diversifying customer need and product feature aimed at satisfaction for specific
market needs as well as the price range, production quality and the demographics that is
intended to impact.
Task 4
4.1 To respond to changes in the marketing environment
Technological change – any change in technology affects the business. It creates risk,
opportunities and threats to business. KK supermarket can manage business leverage to improve
product and processes. With new products and process they can expand markets and increase
profits . It affected the market to improves the technological process of organisation aspects . It
is important that technology organisation that helps to improves new opportunity in the market .
With the helps of that different technology it create opportunity for new products and process
in the market environment .

Competition – situation of competition KK super market change in plan to improves strong
market strategy (Renz, 2016). Also improves the brand image in front of its customer. Its
important for organisation that any affects of change in competition that creates the opportunities
to stand strong in market with different strategies. It changes the competition level of business
market . Its affected the business in different ways , organisation have to decided that which is
better option to implements in a competition strategies .
Globalisation – any change in market environment its affects all markets. Globalisation changes
not only market but also changes products , services and process. In condition of globalisation
changes KK supermarket have different strategies to revels steps on that time. Its affects the
market that improves different strategies for the market . Globalisation effects on the markets
that related for the effective situation .
4.2 Strategic marketing responses.
Change in political environment - any change in political environment that affects the
organisational marketing strategies . It is important that qualification for the equation that affects
for the market ( Austin & Pinkleton, 2015). It is also affected the strategies of KK
supermarket . Increases profits in organisation it is important that political term that organisation
have to operates is better. It reduces the future risk for the organisation . Its effected the market
segment in the organisation .
Impacts of globalisation – strategic marketing response of organisation that helps to improve
the quality of the environment for the effective services in the market. Particular situations for
the markets its relates to different situation of different segment in globalisation of market . It
reduce the market effectiveness that increase the ability for the market structure . Its effects on
the market segment for the organisation .
Strength and weakness of the competitor - different organisation have various business and
competitor. Organisation have to respond to market competitors with its and weaknesses .
Competitors different ways to collection of the response for the effective ways that corrective
marketing strategies of weakness of the competitor. Its affected the market environment for the
organisation competitor . Its effects the organisation because its take steps for future business
aspects for the effective business for the organisation . Marketing strategies competitor that helps

for the organisation . Its affected the market that reduces the customer services in the market
segments.
CONCLUSION
from this report it is concluded that organisation follows different marketing strategies
management that plan for betterment of business. Also, it is concluded that KK super market
follows the role of marketing management that have different marketing strategies. Its affected
the customer behaviour consumption with applied in different strategies on the organisation .
Also organisation that implements different skills and competencies the tools used to develop a
strategic marketing strategy.

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