This presentation offers a comprehensive analysis of McDonald's, the world's largest restaurant chain, examining its market size, industry trends, and competitive landscape. It delves into both macro and microeconomic factors influencing the company, including the fast-food industry's growth, technological advancements like mobile applications and AI, and the impact of competitors such as Subway and Starbucks. The presentation explores McDonald's stakeholder analysis, marketing segmentation, targeting, and positioning strategies, along with its promotional methods. It also covers the company's responses to environmental, legal, and economic factors, and outlines the key marketing objectives and strategies for attracting and retaining customers. Finally, the presentation highlights the control and monitoring mechanisms used to achieve strategic goals and references relevant academic sources.
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