This report provides a comprehensive strategic marketing analysis of Morrison's supermarket chain, examining the impacts of Brexit and COVID-19 on the retail industry. It delves into positive and negative effects, organizational structures, resource requirements, and environmental analyses. The report includes a PESTLE analysis, corporate and marketing objectives, marketing strategy selection, STP analysis, and the 7Ps of the marketing mix. The analysis explores the company's response to external factors, market positioning, and strategic planning, offering insights into its operations and future strategies. The report aims to provide a detailed overview of Morrison's marketing approach and its adaptation to the evolving market conditions.