Strategic Marketing Analysis of Nike: A Comprehensive Report

This report provides a comprehensive analysis of Nike's strategic marketing management. It begins by examining marketing goals such as brand awareness, lead generation, and customer value. The report delves into the processes involved in marketing management, focusing on relationship marketing and the distinctions between transactional and relationship marketing. It then explores Nike's background, including its mission, objectives, and theoretical frameworks like the four broad partnerships and the 30Rs of relationship marketing. The analysis extends to strategic marketing processes, including the VIRAL process, and the relationship between marketing and strategic marketing, encompassing supplier and external relationships, corporate social responsibility, and celebrity endorsements. Furthermore, the report investigates strategic marketing objectives using PEST-G and SWOT analyses, as well as the five forces in the sportswear market. It examines strategic marketing techniques, including the 7P marketing mix (product, price, place, promotion, people, process, and physical evidence) as applied by Nike, and evaluates the effectiveness of strategic marketing in different organizations. Finally, the report analyzes the role and functions of marketing management within Nike's organizational context, including its finance, risk, and human resource departments, and evaluates the appropriateness and effectiveness of strategic marketing objectives and management within the company.