Strategic Marketing Planning Report: Oscar Recruitment Analysis

This report analyzes the strategic marketing plan of Oscar Recruitment, a UK-based recruitment agency. It begins with an introduction to strategic marketing planning and its importance for organizational success. The report examines Oscar's corporate and business strategies, including its goals to increase market share and expand globally. It then delves into Oscar's history, mission, and smart objectives, such as increasing profit margins and brand awareness. The core of the report explores various marketing theories, including the 7Ps of the marketing mix (product, price, place, promotion, people, physical evidence, process) and the communication mix (advertising, direct marketing, public relations, personal selling, sales promotion). Each element is analyzed in the context of Oscar Recruitment, illustrating how the company utilizes these strategies to achieve its objectives. The report concludes by summarizing the key findings and emphasizing the significance of strategic marketing planning for Oscar's continued growth and success.

Strategic marketing planning

Table of Contents
INTRODUCTION...........................................................................................................................3
P1 : Corporate strategy ................................................................................................................3
P2 :Business strategy ..................................................................................................................3
P3 : History of Oscar ...................................................................................................................3
P4 : Smart corporate and business objectives .............................................................................3
Theories of marketing .................................................................................................................4
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
Market strategic planning is the procedure of maintaining and developing objectives of
organisation, skills and resources so that business can attain its end goal (Kabeyi, 2019). The
main motive of market strategic planning is to provide shape and reshape to the company. This
report is based on a company called Oscar which is indulge in providing recruitment services in
the field of technology, IT & digital sector. This report states about the corporate and business
strategic objective of the organisation . Apart from this various marketing theories have been
explained in this report.
P1 : Corporate strategy
Corporate strategy refers to a firms corporate action, whose aim is to attain company's
objective b attaining a competitive advantage (Khon and et.al, 2020). As this firm is conducting
a business of recruitment so that main objective of this company is to increase the market share,
with the help of corporate strategy , this company may know its long term vision and also seek
the long-term opportunity and motivate the employees to attain the business goal.
P2 :Business strategy
As Oscar is a recruitment agency so the business strategy of the company is that the y
want to expand the business on global level and their aim is to increase the global customer
with local customer (Bjerke and et.al, 2017). Apart from this, Oscar wants to enhance the
market share by getting the competitive edge and giving tough competition to others. This are
the major business strategies of this organisation.
P3 : History of Oscar
Oscar is a multi award winning recruitment agency which is founded on 1001 and it is
located in UK and also operates its offices in Amsterdam, Houston and Austin. Mission and
goals of this organisation is to provide recruitment excellence in technology, digital and
construction. Currently Oscar is operating with 51 to 200 employees.
P4 : Smart corporate and business objectives
 To increase the profit margins of Oscar be increased by 40% by the end of 2024.
 To raise the global customer base of the company by 35% by the end of 2026.
 To expand the organization in developing countries by the end of 2025.
 To increase the brand awareness and value in the market by the end of 2024.

Oscar is working to increase the profit margin by 40 % at the end of 2024, as the company
currently focusing on providing best services to its customer so that customer do mouth publicity
and helps the company to increase profit margin (oscar,2020 ). Another objective of the
company is to increase the global customers as the company want to expand on global level for
that company has started its offices in different states and countries and at the of 2016 Oscar will
achieve this objective as well. Oscar targeting developing countries as there are many
opportunities available so the company wants to gain the advantage. To enhance the brand
awareness company is doing hardcore marketing and promotional activities so more and more
people get to know about Oscar and by doing this Oscar will achieve this objective at the end of
2024.
Theories of marketing
7p's of marketing mix
Marketing mix is a strategy tool which is being used by the organisation to its price,
place, promotion, product etc. so that the business may attain its organisational goal.
Product
The service product talks about the range of services provided by the company, as Oscar
is providing services to its client so it is essential for the company that they give best service so
that more and more customer visit to their company and although company can attain its goal of
increasing market share (Camilleri, 2018). Apart from this, if the company focuses on the
services then its customer will do mouth publicity, this will help the company to increase the
goodwill and many big IT companies will hire candidates through Oscar. By providing excellent
services company may earn good market share and goodwill.
Price
Price denotes level of prices, discounts, various offers which is being given by the
company to attract new customer (Hernandez and et.al, 2021). As It is a recruitment agency and
provide candidates for big IT companies but that companies need highly qualified and skilled
candidates and it depends on Oscar. To attract the highly qualified and skilled candidates, Oscar
provides various discount offers and vouchers to the candidates so that they may select Oscar
over any other consultancy firm.
Place

Place refers to the location of the company and their accessibility. Accessibility just not
relate to physical accessibility but also the other means of communication (Brewster, 2017). For
that company may use different communication channels such as – their website, social media
page and distribution channels.
Promotion
In the absence of proper promotion company is not able to draw the attention of new
customers as the company have to adopt proper marketing activities. For the promotion
company is focusing on giving advertisement in the newspaper and business magazines so that
more and more needy customers get to know about this company (Zeithaml and et.al, 2020).
Apart from this, company is providing relevant information about the various offers and
discounts which they about to give to their customers so that they may know the different
services of the company and also with the help of promotion they may get mange big
opportunities.
People
It includes all the human factors of the company which put their all the efforts ton attain
the final goal of the company. People may include, customers and employees. Customers are
the ones who need best services and employees are those who are ready to give their services so
that they may attain their end result.
Physical Evidence
Physical evidence is known to be the place where the customers come into the attraction
of the company (Dahl, 2018). This also includes- brochures, letterheads, business cards, report
formats and equipments which may represent the physical evidence of the company.
Telecommunication services also consider as a part of the physical evidence.
Process
Process is refers to the actual delivery of the services , it includes various procedures,
mechanism, and flow of activities, when Oscar company recruit any candiat6e it takes long
procedure through which the candidate has to go thorough (Malhotra and et.al, 2021). Besides
this, Oscar has to collect information about the IT companies so that they may know how many
vacancies are their in the company and what kind of candidate they required in the organisation
as per the requirement they hire candidates.

Communication mix
Communication states about all the tools which is being used by the company to
communicate with its customers so that they may know the needs of the candidates(Yuan and
et.al, 2020 ). So the communication mix involves five elements which is necessary for the
company to communicate with its clients and customers as well.
Advertising
Advertising is the big platform for the company through which they can communicate
with their customers and also they can express about the services which the company is
providing. For advertising Oscar is using traditional marketing activity which is advertisement
in newspaper and TV (Brown, 2020) . So that company can deliver its types of services
provided by the company. Apart from this, with the help of advertisement, company can let its
customer know about the various discount offers and vouchers which is being give to new
customers.
Direct marketing
As the trend of marketing has been changed, due to new technologies most of the
companies are promoting their services through their social media platform, company's website
and e- mail. For communication it is necessary that the customers know the services offered by
Oscar for that company is active on the social media handle such as LinkedIn, Indeed,
Facebook and Instagram. Part from this, Oscar is continuously providing relevant information of
the those website where Oscar can find many job seekers and also the experienced candidates.
On the flip side, company is using the past records of its previous customers and sending them
e-mails so that they also know the latest offers given by Oscar and also the various new
opportunities provided by the company
Public relation
By making healthy relation with public, Oscar can known its target audience. To create
a positive environment in the favour of the company, Oscar is conducting various seminars and
sessions for those people who are young graduates and also those who are seeking job. Oscars
let those people knows different job opportunities which is available with them (Morgan and
et.al, 2019). As this company do recruitment for IT and digital sector companies, they have to
firstly select their target and intended customers for the session and seminars they have to
provide information to only those candidates who are from IT and digital sector. Besides this to

make relation with public, Oscar is trying to be in the limelight and they are distributing their
templates and brochures so that more and more people get to know about this company.
Personnel selling
As this company is dealing in the services industry but even though they have to make
efforts to attract customers them only they can provide services to them, besides this Oscar has
to sell its services to the big IT companies of UK so that they can make the customer know that
if they choose Oscar for the recruitment they will get an opportunity to work with big companies
and they can change their entire career. For personal selling Oscar has hired various
representatives who let the company know how qualified and experienced candidates they have
who can work with the enthusiasm in their company to attain the end goal of the company. But
for that Oscar may choose only those candidates who are good in communication, knowledge
and education.
Sales promotion
For the sake of sales promotion Oscar is using online and offline so that they can focus in
their long term sales (Murshid and et.al, 2017). For the sales promotion company is using
different prize and membership programs. In that programme whenever any candidate take
services from the company and after getting selected in any big company for the job and after
some time if they want to switch or change their job they can again approach to Oscar and that
time company will not charge any high extra cost from that candidate. Apart from this for the
sell promotion company is targeting only those customers who have strong knowledge of their
field, they have good communication skill and also they must possess good grades in their
academics, thus it becomes easy for Oscar to refer such candidates to the big companies.
CONCLUSION
From the following report it can be concluded that this report states about the strategic
marketing planning and how with the help of marketing plan company can attain its end goal.
Apart from this, corporate strategy and business strategy for the company is also mentioned in
this report. Theories of marketing such as marketing mix and communication mix is mentioned
in this report, through which the company can gain the competitive edge and market share as
well.

REFERENCES
Books and Journal
Bjerke and et.al, 2017. Being smart about writing SMART objectives. Evaluation and program
planning, 61, pp.125-127.
Brewster, C., 2017. The integration of human resource management and corporate
strategy. Policy and practice in European human resource management, pp.22-35.
Brown, D.M., 2020. Internal Marketing: Theories, Perspectives, and Stakeholders. Routledge.
Camilleri, M.A., 2018. Strategic planning and the marketing effectiveness audit. In Travel
marketing, tourism economics and the airline product (pp. 117-135). Springer, Cham.
Dahl, S., 2018. Social media marketing: Theories and applications. Sage.
Hernandez and et.al, 2021. Corporate strategy and network change. Academy of Management
Review.46(1). pp.80-107.
Kabeyi, M., 2019. Organizational strategic planning, implementation and evaluation with
analysis of challenges and benefits. International Journal of Applied Research and
Studies.5(6), pp.27-32.
Khon and et.al, 2020. Lay Theories of Manipulation: Do Consumers Believe They Are
Susceptible to Marketers’ Trickery?.
Malhotra and et.al, 2021. Customer Relationship Marketing: Theories, Models, and
Frameworks. World Scientific Book Chapters, pp.21-50.
Morgan and et.al, 2019. Research in marketing strategy. Journal of the Academy of Marketing
Science.47(1).pp.4-29.
Murshid and et.al, 2017. Models and theKhon and et.al, 2020ories of prescribing decisions: A
review and suggested a new model. Pharmacy Practice (Granada).15(2).
Yuan and et.al, 2020. Business strategy and corporate social responsibility. Journal of Business
Ethics. 162(2). pp.359-377.
Zeithaml and et.al, 2020. A theories-in-use approach to building marketing theory. Journal of
Marketing.84(1).pp.32-51.
Online
oscar.,2020 [online ] Available through :<https://www.oscar-tech.com/>
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